Phone manufacturers put the eye on emerging markets

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Information about Phone manufacturers put the eye on emerging markets

Published on March 12, 2014

Author: FlorenciaBunge



Phone manufacturers put the eye on emerging markets Phone manufacturers put the eye on emerging markets By: Florencia Bunge The last week in Barcelona, Spain, took place the annual Mobile World Congress (MWC14), a conference about the imaginary world of mobile communication. This congress is the most important of the industry about global technology and I+D platforms, the event promotes the international collaboration in mobile wireless communications. A figure that shows the significance of the conference this year was attended by more than 85,000 visitors from 201 countries, setting a record for the main event of the mobile industry, in which more than 1,800 exhibiting companies talked about the latest news and services over 98,000 square meters of exhibition. More than 3,800 international media and industry analysts gave a continuous coverage. Although it seems a simple trade forum, the truth is that large mobile operators and manufacturers discuss about market trends. This year, because the developed economies are in a period of slowdown the manufacturers announced that they are turning to emerging countries where there is a real need for mobile internet because of the weakness of fixed networks. According to the trends noted in this global summit, the next five years the emerging countries will exceed the number of smartphones developed and IP traffic will be multiplied sevenfold in Latin America, with the world's highest average annual growth rate. Therefore, it is a fact state that the mobile phone market is facing its first major transformation. Currently about two-thirds of the world population is not connected to the Internet, and it is expected that the largest increase in sales of smartphones are going to be in the emerging countries and the Third World: China, India and Africa, as their interests are in phone intelligent low cost. Now the industry has eyes on new markets, as well as announced at the fair in Barcelona. Now, emerging markets should be able to seize this international interest to positively impact their economies, because as the president of Google, Eric Schmidt, said “the technology will be part of our daily lives , and be there without us noticing , as electricity.” This article has been based on Florencia Bunge personal opinion.

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