Philips’ Quadric

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Information about Philips’ Quadric
Business & Mgmt

Published on January 17, 2009

Author: msherain



Using positioning to accelerate a turnaround. Simply.

See how Philips' focus on simplicity influences its brands, culture, operations and marketing.

Philip’s Quadric Copyright © Quadric® 2009

Philips’ new positioning strategy is credited with driving dramatic growth Philips’ Net Income/Loss (’01 – ’06) 6 5.4b 5 4 3 EUR Billions 2 1 ‘01 ‘02 ‘03 ‘04 ‘05 ‘06 (1) (2) (3) Copyright © Quadric® 2009 (4) New positioning strategy 2

Philips’ Quadric Philips Healthcare Philips Lighting Philips Consumer Lifestyle “We believe that technology should be as simple as the box it comes in. It's this very simplicity that transforms a task into an opportunity, a burden into a pleasure. Simplicity Simplicity can be a goal of technology. It certainly is the goal at Philips.” Innovations that “bring simplicity to life” Simplicity Advisory Board Copyright © Quadric® 2009 53% of sales (’06) from products introduced in the last three years.

Copyright © Quadric® 2009 4

Copyright © Quadric® 2009 5

Copyright © Quadric® 2009 6 Copyright © Quadric® 2009

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