PERSONALISATION - THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER

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Information about PERSONALISATION - THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER
Marketing

Published on March 6, 2014

Author: dbgUK

Source: slideshare.net

Description

For marketers wanting to embrace true multichannel communications, the biggest hurdle can often be integrating disparate channels and customised content to enable a personalised customer experience.

This breakfast seminar addressed how marketers can recognise and treat consumers as individuals, no matter how they interact with a brand or which channels are used.

The morning began with a presentation from Joe McEwan - Online Communities Manager at Innocent. Joe is responsible for all forms of the smoothie brand’s consumer contact, with the stated mission of making sure that Innocent maintains an open, honest and personal line of communication with the people who drink the drinks – regardless of channel.

Following this was a keynote speech from dbg’s CEO and customer data expert Richard Lees. He unveiled how you can introduce personalisation to marketing through the intelligent application of customer data, combined with cutting edge technology. Drawing on experiences gained across many sectors, Richard outlined how marketers are approaching personalisation, including the challenges being faced and the opportunities which exist to overcome them.

PERSONALISATION PERSONALISATION: THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER THE KEY TO ENGAGING WITH YOUR MULTICHANNEL CONSUMER www.dbg.co.uk

www.dbg.co.uk

WE ARE dbg WE ARE AN INDEPENDENT AGENCY FOCUSED ON OPTIMISING AND LEVERAGING OUR CLIENTS’ MOST VALUABLE ASSET – DATA. HAVING WORKED WITHIN THE DATA INDUSTRY FOR OVER 40 YEARS FOR A WIDE RANGE OF BLUE CHIP CLIENTS AND ICONIC BRANDS, WE ARE WELL PLACED TO GIVE SOUND ADVICE AND IMPLEMENT SUCCESSFUL SOLUTIONS. THROUGHOUT EVERY PROJECT, OUR ULTIMATE AIM IS TO PROVIDE EXACTLY WHAT OUR CLIENTS NEED TO DRIVE BUSINESS GROWTH. www.dbg.co.uk

www.dbg.co.uk

IBM Provides Marketing Solutions for all Customer-Facing Roles FOR WHO NEED TO Customer relationship marketers Engage customers in a one-to-one dialogue across channels to grow revenue throughout the customer's lifecycle Digital marketers Orchestrate relevant digital interactions to attract and retain new visitors and grow revenue throughout the customer's lifecycle Mobile marketers Manage the conversation with the customer through key mobile interactions eCommerce professionals Merchandising and sales planners www.dbg.co.uk 5 Turn visitors into repeat customers and loyal advocates by improving the digital experience of every customer Make price, promotion and product mix decisions that maximize customer loyalty and profit IBM PROVIDES

Looking after the guys who pay our wages Joe McEwan Communities Manager @joemacyouwon www.dbg.co.uk

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we were social before social media

www.dbg.co.uk

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Village fete snap www.dbg.co.uk

www.dbg.co.uk

www.dbg.co.uk

some things we’ve learned

some things we’ve learned keep it human

Our peaches & apricots smoothies claims to be new for summer. It’s definitely not summer. Whoops. We’re getting the packaging changed as we type. Sorry for any confusion.

They’re cupcakes, you muppet.

some things we’ve learned listen, learn, react

Consumer Update Highlights from all of our contact channels channels www.dbg.co.uk

3rd best-selling recipe “So impressed that some real human took the trouble to hand-write the card that came with the token. In this world of machinery it is really refreshing to find somewhere that still values the personal touch.” www.dbg.co.uk

We've improved our moussaka veg pot. You asked for more aubergine, fewer beans, and less carrot, so that's exactly what you'll now find. Let us know what you think. www.dbg.co.uk

This is everything you’ll find in a carton of our strawberries and bananas smoothie (minus the stalks and peel). www.dbg.co.uk

Today is Blue Monday, the most depressing day of the year. Thankfully, it isn't real and was just invented by someone in marketing. www.dbg.co.uk

Today is Blue Monday, the most depressing day of the year. Thankfully, it isn't real and was just invented by someone in marketing. www.dbg.co.uk

Today is Penguin Awareness Day. We’re doing our bit. Are you? www.dbg.co.uk

some things we’ve learned try new things

www.dbg.co.uk

Happy Mother’s Day www.dbg.co.uk

Just in case it needs saying, there are no traces of horse in any of our products. You might find a bit of zebra though. Wait, hang on, that’s a barcode. No need to panic. www.dbg.co.uk

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Travelling around London today? Here are your options… www.dbg.co.uk

Keep it human Listen, learn, react Try new things www.dbg.co.uk

Thanks for listening Joe McEwan @joemacyouwon www.dbg.co.uk

www.dbg.co.uk

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