Published on January 7, 2013
Personal Branding with Social Media a content sampler from CDS502: Online Strategy a professional development online coursecreated by Sidneyeve Matrix
In CDS502 at Queens Universitythe focus is on strategies to develop or amplify yourprofessional online presence using social media tools.This mini online course is divided into 3 modules:assessment, creativity, and networking.Heres a sampler of the content we cover.
module 01:assess your existingonline impressions
advice from the pros: assess your impact" The days of separating online and offline personas are over and done. You can’t be one person offline and a better, different person online. There is only one you so be that person. ~ Pam Moore @PamMktgNut "Read more: http://socialmediatoday.com/pammoore/1086431/social-trust-factor-10-tips-establish-social-business-credibility
advice from the pros: assess your impact "We all have blindspots. Find someone different than you, or if you can, someone who doesn’t even know you, and ask them to do a search of your name. Then ask them " what their impressions are. ~ Guy Kawasaki @GuyKawasakiRead more: http://www.openforum.com/articles/how-to-start-managing-your-online-reputation
tools you can use to:assess social impact A free service that analyzes your social content & connections across sites to identify potential issues & risks. http://reppler.com
tools you can use to:assess social impact A pro membership (for $5.99/month) includes social media analytics. Identify patterns of engagement, your most popular content, and map clickthrus by region. http://hootsuite.com
module 02:create great content
advice from the pros: digital creativity" The most efficient way to build a brand name for yourself is via blogging. ~ Penelope Trunk " @PenelopeTrunkRead more: http://blog.penelopetrunk.com/2006/05/23/blogging-essential-for-a-good-career/
tools you can use to:create digital content A free blogging platform with gorgeous themes. Includes analytics. http://wordpress.com
advice from the pros: digital creativity " In 2013 more workers will take a creative approach to marketing their experience . . . a “resume” will no longer act as our differentiation in the job market. " ~ Jeanne MeisterRead more: http://www.forbes.com/sites/jeannemeister/2013/01/03/2013-the-year-of-social-hr/
tools you can use to:create digital content A free service for creating a web- based visual resume from your LinkedIn data and other social profiles. Includes analytics. http://re.vu Thanks for the sample graphic Hayley!
tools you can use to:create digital content A free service for sharing and discovering presentation slides. Multimedia ready -- supports videos and voiceovers. Pro membership includes analytics ($19/month). http://slideshare.net
module 03:develop your online networks
advice from the pros: online networking" send people an invitation with LinkedIn’s default text. It makes Don’t them think you couldn’t be bothered to write a personalized message. ~ Jeff Bullas @JeffBullas " Read more: http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid/
advice from the pros: online networking"One ofon any social things the worst network or site is the absence of a photo, if you truly want anyone to care about what you do. " ~ Tony Hallett @tphallett Read more: http://tphallett.com/2012/09/07/linkedin-headshots-8-dos-and-donts/
tools you can use to:develop online networksTo find relevant followers andbuild an authentic network onTwitter, use the Listoriousindex to find lists of users bykeyword. Then create and addyour own list to the directory.http://listorious.com
tools you can use to:develop online networksFind relevant followers,identify who is following you(and not), learn the peak timesto publish updates. Promembership is $12/month. http://manageflitter.com
If you enjoy learning about thesekinds of timesaving tools and tipsfor managing your onlinepresence, consider joining us inCDS502 @ Queens ...
CDS502: Online Strategy is aprofessional development onlinemini-course. Attend three 1-hourweekend webinars live or watch therecordings on demand instead.A certificate is available. To registerplease visit us online at CDS502.comInstructor: Sidneyeve Matrix, Associate Professor Media & FilmContents of this presentation have a creative commons license. Please share with attribution. Thank you.
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