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Personal Branding through Storytelling - by Maarten Schäfer

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Information about Personal Branding through Storytelling - by Maarten Schäfer
Marketing

Published on February 14, 2014

Author: Maarten-Schafer

Source: slideshare.net

Description

Personal Branding is not about self-promotion. It’s about transferring your real world reputation into the online world.
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                            When  you  Google  yourself…  do  you  like  what  you  see?   Are  the  results  relevant  and  up  to  date?     Does  it  say  who  you  are?     “This  is  how  other  people  see  you.  This  is  your  public  image…  your  personal  brand.”     People  who  don’t  know  you,  will  define  you  as  the  person  they  see  on  Google.   60%  of  people  will  search  online…  before  meeting  you.  This  is  their  sole  source  of  information.     What  is  personal  branding?   A  process  by  which  individuals  and  entrepreneurs  differentiate  themselves  by  identifying  and   articulating  their  unique  value  proposition.     Why  personal  branding?   It’s  not  about  self-­‐promotion.  It’s  about  transferring  your  real  world  reputation  into  the  online  world.       SIX  STEPS  TO  DEFINE  YOUR  PERSONAL  BRAND     1.  Define:  who  are  you?   Profession  –  passion  –  philanthropy     2.  Find  out:  how  are  you  perceived?   What  do  others  think/say  about  you?  Online/Offline     3.  Write  down:  what  do  you  want  to  achieve?   Your  vision  –  your  mission     4.  Define  your  brand   Values  -­‐  emotions  –  words  –  images       5.  Create  original  content   Stories  –  pictures  –  video  -­‐  interviews     6.  Share  the  content  online  and  offline   Online:  Blogs  –  social  media  –  search  engines  and  directories   Offline:  Public  speaking  –  write  articles  in  magazines  –  go  to  network  meetings        

                              TRANSFERRING  YOUR  REAL  WORLD  REPUTATION  INTO  THE  ONLINE  WORLD  IN  5  STEPS       1.  Write  your  story:  your  past,  your  achievements,  your  passion,  your  vision…     Story  should  be  short  and  relevant     Written  with  a  wow-­‐factor  and  stickiness     Easy  to  understand,  easy  to  remember,  easy  to  repeat     Ready  for  word-­‐of-­‐mouth       2.  Create  relevant  audio-­‐visual  content:  pictures,  video,  podcast…     Images  should  be  high  resolution     Professional,  but  human     Reinforcing  the  written  content     In  line  with  your  personal  brand  values       3.  Streamline  your  existing  content  for  online  review:  presentations,  publications…     Presentations  should  be  short  (10  slides  max)     Put  your  name  in  the  title     Enrich  the  presentations  with  images  and  one-­‐liners     Put  a  picture  of  yourself  on  the  first  slide         4.  Publish  the  content  on  relevant  places  online,  so  it  will  appear  in  Google  search     The  highest  ranking  sites:     Linkedin  -­‐  Linkedin  is  king  –  It  ranks  higher  than  all  other  profiles   Twitter  -­‐  Make  sure  to  tweet  relevant  content  in  line  with  your  personal  brand   Wordpress  -­‐  Building  a  personal  blog?  Wordpress  ranks  higher  than  Tumblr  or  Blogger   Vimeo  -­‐  While  Youtube  is  more  popular,  Vimeo  profiles  rank  higher   Flickr  –  Host  your  pictures  on  Flickr,  it  ranks  higher  than  other  photo  sites       5.  Connect  the  online  content  to  your  existing  online  profiles:  Linkedin,  Google+     As  you  build  out  your  online  presence,  Linkedin  and  Google+  are  key  components  to  your     marketing  strategy.  By  connecting  the  story,  images  and  presentations  you  created  to  your     Linkedin  profile,  you  facilitate  people  to  find  and  share  it.          

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