Published on March 12, 2014
6 Indispensable Personal Branding Tips for Executives Brandredresume.com | @BrandRedResume | +1 800-814-9859 | 404-921-9902
Personal branding is the process of using an individual’s name, career, accomplishments, expertise, and reputation to define their value proposition, professional role, and their capacity to serve others. For executives, personal branding is a natural part of leadership. To learn more about personal branding, visit Brand Red Resume’s Personal Branding Services Page
Personal Branding Tip #1: Separate your personal and business brand. . . There’s a fine line between your personal brand and your business brand. But making sure they don’t intersect (and one doesn’t get in the way of the other) will help you keep your brand under control. However, if it’s necessary that they mesh, make sure they don’t impeded on your functionality, reputation, progress or growth. For tips on how to separate your personal and business priorities, read: Mastering the Executive Work-Life Balance
Personal Branding Tip #2: Define your niche Niche branding is commonly used to describe a business’s efforts to connect their services with their audience’s needs. The same practice can be exercised to develop your personal brand. Once you begin experiencing success in your role, catapult your reputation by expanding your professional reach, training others, and becoming a thought leader in your industry. For tips on nurturing your executive career goals and ambitions, read: Executive Job Search Tips
Personal Branding Tip #3: Create Content What’s the best way to disseminate your expertise? Create content. Believe it or not others are hungry for your knowledge. It won’t always take pumping out a ton of content, but producing (and sharing) a consistent stream of content, in different forms, will definitely help you build your personal brand.
Personal Branding Tip #4: Constantly Critique and Challenge Yourself Mastering your personal brand is all about developing yourself – inside and out. As a starting point, be sure to constantly critique and challenge yourself in a way that is both beneficial and healthy. These efforts shouldn’t be too over-the-top. Instead, they should be focused on helping you stay up on your interest in building your reputation.
Personal Branding Tip #5: Test-drive new possibilities Though you’re an executive and an expert in your field, you should always be open to test- drive new possibilities. Getting involved with others in different professions is a great way to get introduced to new opportunities and professional situations.
Personal Branding Tip #6: Make your brand 360 and public There’s no point of having a personal brand if no one is going to know about it. Take your personal brand to the frontline and showcase it to those who can benefit from it. A few tips for doing this are: • Be transparent • Stay interested in new opportunities • Network with others in different professions • Create and share content
Interested in building your personal brand? Brand Red Resume offers a suite of services for Executives: Personal Branding Services Executive Resume Writing LinkedIn Writing & Editing Brandredresume.com | @BrandRedResume | +1 800-814-9859 | 404-921-9902
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