Personal Branding Applied - find a job with more than a letter and resume

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Information about Personal Branding Applied - find a job with more than a letter and resume
Marketing

Published on February 5, 2014

Author: HuubSchuijn

Source: slideshare.net

Description

On February 3d, I gave a workshop to Honours College students of the University of Groningen. The workshop was part of an evening about entrepreneurial behavior. I focused on awareness about 'why' you have filled your resume with all kinds of things. The 'why' should be the foundation of the story about 'you'. Next, I gave my audience two more exercices trying to stumble upon smart ways to make yourself more visible for employers. The audience discovered themselves that blogging, social networking, and sharing their knowledge and ideas could be a great personal marketing strategy to help them to find smarter ways towards a job.

YOU HOW TO SELL YOURSELF AS AN EMPLOYEE?

YOU EDUCATION HOW TO SELL YOURSELF AS AN EMPLOYEE? BE EDUCATED?

YOU EDUCATION EXPERIENCE HOW TO SELL YOURSELF AS AN EMPLOYEE? BE EDUCATED? BE EXPERIENCED?

TALENTS YOU EDUCATION EXPERIENCE HOW TO SELL YOURSELF AS AN EMPLOYEE? BE EDUCATED? BE EXPERIENCED? BE TALENTED?

job application 1.0 THIS IS HOW MOST RESUMES ARE BUILD UP

WHY job application 1.0 BUT WHY HAVE YOU INVESTED IN YOURSELF LIKE THAT?

WHY HOW job application 1.0 ARE THERE OTHER WAYS TO PRESENT YOURSELF, NEXT TO A RESUME?

AND TO WHOM ARE YOU PRESENTING YOURSELF? HOW WHY job application 2.0 icecream model WHO

AMBITION HOW WHY job application 2.0 icecream model WHO

CONFIDENCE AMBITION HOW WHY job application 2.0 icecream model WHO

CONFIDENCE AMBITION CREATIVITY HOW WHY job application 2.0 icecream model WHO

CONFIDENCE AMBITION CREATIVITY HOW WHY your ambition spills over in your ’why’ job application 2.0 icecream model WHO

CONFIDENCE AMBITION CREATIVITY HOW WHY your ambition spills over in your ’why’ be creative in how you present yourself job application 2.0 icecream model WHO

CONFIDENCE AMBITION CREATIVITY HOW WHY your ambition spills over in your ’why’ (VISION) be creative in how you present yourself job application 2.0 icecream model WHO

CONFIDENCE AMBITION CREATIVITY WHY your ambition spills over in your ’why’ HOW (VISION) (CHANNELS) be creative in how you present yourself job application 2.0 icecream model WHO

CONFIDENCE AMBITION CREATIVITY WHY your ambition spills over in your ’why’ HOW (VISION) (CHANNELS) be creative in how you present yourself job application 2.0 icecream model WHO (EMPLOYERS)

CONFIDENCE AMBITION CREATIVITY WHY your ambition spills over in your ’why’ Your vision and chosen presentation channels should ’fit’ with the employer/company HOW (VISION) (CHANNELS) be creative in how you present yourself job application 2.0 icecream model WHO (EMPLOYERS)

WHY

LEARNING WHAT DO I HAVE TO LEARN TO SUCCEED? WHY HOW SEARCHING WHAT ARE THE RIGHT WAYS TO SUCCEED?

LEARNING WHAT DO I HAVE TO LEARN TO SUCCEED? WHY HOW WHAT RESUME SEARCHING WHAT ARE THE RIGHT WAYS TO SUCCEED?

LEARNING WHAT DO I HAVE TO LEARN TO SUCCEED? WHY HOW WHAT RESUME SEARCHING WHAT ARE THE RIGHT WAYS TO SUCCEED?

LEARNING WHAT DO I HAVE TO LEARN TO SUCCEED? WHY JOURNEY HOW WHAT RESUME SEARCHING WHAT ARE THE RIGHT WAYS TO SUCCEED?

LEARNING WHAT DO I HAVE TO LEARN TO SUCCEED? WHY HOW JOURNEY R A S T S TÄT T E N WHAT RESUME SEARCHING WHAT ARE THE RIGHT WAYS TO SUCCEED?

AMBITION WHY

AMBITION WHY ”PEOPLE DON’T B U Y W H AT Y O U DO, THEY BUY WHY YOU DO IT” SIMON SINEK

Look Simon Sinek up on AMBITION WHY ”PEOPLE DON’T B U Y W H AT Y O U DO, THEY BUY WHY YOU DO IT” SIMON SINEK

Look Simon Sinek up on AMBITION WHY ”PEOPLE DON’T B U Y W H AT Y O U DO, THEY BUY WHY YOU DO IT” SIMON SINEK Prepare a persuasive 30sec pitch about yourself - Without telling ’what’ you have done in your past - Without mentioning your achievements so far - Just tell us about who you are, and what drives you - So, distinguish yourself not based on your resume, but on your personality and vision

HOW

CREATIVITY HOW

Think outside of the box. A job application is not a letter and a resume, it is you presenting yourself CREATIVITY HOW

Think outside of the box. A job application is not a letter and a resume, it is you presenting yourself CREATIVITY HOW

Think outside of the box. A job application is not a letter and a resume, it is you presenting yourself CREATIVITY HOW Think of different ways to present yourself - How can you present your talents more vividly? How could you show your professional abilities? What channels could be perfect for spreading 
 your knowledge?

CONFIDENCE WHO

you will never have a job interview with a company, ! CONFIDENCE WHO you’ll have interviews with persons within or related to the company

you will never have a job interview with a company, ! CONFIDENCE you’ll have interviews with persons within or related to the company WHO Think of ways to gather information and to introduce yourself before sending a letter - Are there any events you might have a chance to meet? - Who could be mutual peers that could introduce you? - Google is your friend

6 degrees of separation you will never have a job interview with a company, ! CONFIDENCE you’ll have interviews with persons within or related to the company WHO Think of ways to gather information and to introduce yourself before sending a letter - Are there any events you might have a chance to meet? - Who could be mutual peers that could introduce you? - Google is your friend

TAKE HOME POINTS

TAKE HOME POINTS • Start with WHY… always

TAKE HOME POINTS • Start with WHY… always • Be self-conscious: both online and offline

TAKE HOME POINTS • Start with WHY… always • Be self-conscious: both online and offline • Share your knowledge, it helps you extend reach

TAKE HOME POINTS • Start with WHY… always • Be self-conscious: both online and offline • Share your knowledge, it helps you extend reach • 6 degree network rule: who can introduce you?

TAKE HOME POINTS • Start with WHY… always • Be self-conscious: both online and offline • Share your knowledge, it helps you extend reach • 6 degree network rule: who can introduce you? • Dare to ask, it becomes easier when your WHY is well formulated for yourself

Thanks for your attention! You can always tweet me, link me or email me @HSCHUIJN /HUUBSCHUIJN huub@schuijn.nl

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