Published on March 5, 2014
MARINE ESCANDE 23 yo // French // firstname.lastname@example.org STRATEGIC PLANNER JUNIOR A young asset to drive innovative campaigns
USP 1. WHO ARE YOU?
SKILLS CREATIVITY New ideas to conduct business visions UNDERSTANDING Brand ecosystem, data, behaviour, online & offline CRITICAL THINKING Always seeing both sides of an argument & taking decisions accordingly TEAMWORKS Fitting in the team & inspiring members through high-spirited brainstormings ACTIVE LISTENING Inside & outside to catch social & technological trends ORAL FLUENCY Clearly vehicles ideas & strengthen their influence
5 EDUCATION years of study specialized in Advertising & Marketing MSc Master I IUT 1st year of Bachelor LLCE English Literature 2008-2009 Lyon FRANCE Communication Marketing Advertising 2009-2011 Besancon FRANCE ISCOM Marketing Advertising 2011-2013 Lyon FRANCE INSEEC Brand Management 2013 Londres UNITED KINGDOM
WORK EXPERIENCE Agencies 5 18 Months of experience March-April 2010 • Creating visual identity • Developping brand image • Managing brainstormings & iconographic researches • Designing POS/ billboards press ads • Managing European digital projects • Implementing in-store strategy with incentives & events YOU June-September 2012 January-March 2012 March-June 2011 April-August 2013 • Managing in-store marketing projects from creative brief to delivery & KPI monitoring • Developping strategic recommandations for international company • Analysing social trends & behaviour • Driving brainstormings & workshops • Delivering recommendations for French & International businesses for the future 2020 strategies Main budgets
PASSIONS INTERNET ADDICT & MEMES lover STRANGEST MOVIES LOVER Russian, Hungarian, Slovakian, Slovenian, Indian, Israelian... MUSIC AFICIONADO PHOTO As independent not as Hindi Manipulating pictures to design better looking things
USP An 18 months cross-discipline experience in various agencies dedicated to the creation of innovative campaigns in international advertising agency.
USP 2. HOW ARE YOU PERCEIVED?
PERSONAL RELATIONSHIP What do your friends say about you? Attentive Strong character Sensitive Involved Demanding Concise Extrovert Energetic Direct Restless Frank Cartesian Straightforward Careful
PROFESSIONAL RELATIONSHIP What do your colleagues and customers say about you? Demonstrate independence and initiative Creative Efficient Leader Thorough Fitting in the team Curious “Marine was outstanding throughout her internship. She immediately integrated into the agency and has won the confidence of the sales team. So she quickly managed projects alone. Very nice everyday, it has been an indispensable element for project management during the holidays.” Fabien Martinez – Project Manager – No Name “Marine quickly became part of the team in the business. Throughout her internship she has demonstrated initiative and involvement. Curious and creative, Marine contributed effectively to the success of the projects on which she worked. ” Carole Giroud – CEO of Dufresne Corrigan Scarlett
ONLINE REPUTATION What do the search results on Google say about you? 1st Link is my Twitter Profile 2nd is my LinkedIn Profile 3rd is my Book online that demonstrate part of my creative work when I was an artistic director assistant in Paris. Other elements like my channel on Youtube, my Google+ account and my slideshare presentations are also part of the results A link is made to Facebook on the 2nd page of results but it is not my profile
ONLINE REPUTATION KLOUT SCORE
USP 3. WHAT DO YOU WANT TO ACHIEVE?
YOUR SECTOR Products • Social trends analysis • Presentation on various topics like the importance of brand ecosystem, the relationship between a brand and its consumers through every channel, CRM, Big Data, crisis communication… • Brand ecosystem analysis • Brand management • Brand identity creation • Strategic recommendation • Action & communication plan
YOUR MARKET Target audience: • • • • International advertising agency Communication agency Social Media agency Start-up & company in need of brand advice
YOUR STYLE Creation of a brand identity Designing business card Reworking on the digital ecosystem consistency New and same identity through every social media platform Creation of a website Publish more presentations on Slideshares to increase my credibility
USP 4. CREATE YOUR BRAND!
EMOTIONS & WORDS APOSTASY An Advertising Heresy a· pos· ta· sy əˈpästəsē/ noun noun: apostasy; plural noun: apostasies 1. the abandonment or renunciation of a religious or political belief. Advertising is brand most famous religion – Apostasy rejects this approach Apostasy believes in disruption Apostasy believes in creative boldness Apostasy believes that beliefs are nothing but perversion Apostasy believes in contradiction
EMOTIONS & IMAGES APOSTASY An Advertising Heresy
EMOTIONS & STORYTELLING Apostasy believes in the Death of advertising orthodoxy Apostasy believes in strategic planning & creation Apostasy believes in disruptive ideas & contradiction Apostasy believes that innovation comes from heretics Never surrender, never bend the knee Stand tall and refute dogmas Disprove genuflection at any price Kill the Hype & Butcher received wisdom
USP 5. CREATE YOUR ECOSYSTEM!
YOUR HOME Influencers Communities Facebook Slide share Twitter BLOG Pinterest Youtube
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