Published on March 5, 2014
KERN IDENTITY 2.0 Personal Brand Storytelling
TRADITIONAL STORYTELLING Credit: Smolin 2011-2014 KERN IDENTITY 2.0
BRAND STORYTELLING Credit: Fashion Communion 2013 KERN IDENTITY 2.0 Credit: Wired Magazine 2012
PERSONAL STORYTELLING Credit: Rajkumar R 2012 KERN IDENTITY 2.0
KERN IDENTITY 2.0 What a difference 8 years has made. St Peter’s Square, Vatican City.
AMPLIFIED THROUGH DIGITAL TECHNOLOGY LinkedIn 255 million users Twitter 500 million users Facebook 1.1 billion users Source: Social Bakers 2013 KERN IDENTITY 2.0
AMPLIFIED THROUGH DIGITAL TECHNOLOGY LinkedIn 255 million users KERN IDENTITY 2.0 Ren Ren 200 million users Twitter 500 million users WeChat 280 million users Facebook 1.1 billion users Sina Weibo 500 million users Source: China Internet Watch 2014 Source: Social Bakers 2013
AMPLIFIED THROUGH DIGITAL TECHNOLOGY *For sample education purposes only. We do not have any professional association with Kelly Oxford or Han Han. KERN IDENTITY 2.0
THE AFFECT ON PROFESSIONAL DEVELOPMENT Source: Jobs Central SG 2013 KERN IDENTITY 2.0
KERN IDENTITY 2.0 So what is your story?
EFFECTIVE STORYTELLING KERN IDENTITY 2.0 Persuasive + Compelling Credit: TilledSoil 2014
BRAND TOOLKIT Credit: Leinad Lehmko & Piotrek Chuchla 2014 KERN IDENTITY 2.0
KERN IDENTITY 2.0 INNOVATIVE LUXURY Brand Essence: INNOVATIVE LUXURY *For sample education purposes only. We do not have any professional association with the Lexus or Toyota Motor Company.
KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with the Lexus, Audi, BMW or Mercedes-Benz.
BRAND ECOSYSTEM KERN IDENTITY 2.0 Brand Story Credit: Jamala Planit 2013
IDENTITY 2.0 KERN IDENTITY 2.0 Source: Leinad Lehmko & Piotrek Chuchla 2014
KERN IDENTITY 2.0 WOMEN’S CHAMPION *For sample education purposes only. We do not have any professional association with Sheryl Sandberg.
KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with Seth Godin.
KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with Sheryl Sandberg, Seth Godin, Cindy Gallop or Alain de Botton.
BRAND ECOSYSTEM KERN IDENTITY 2.0 Your Story Credit: Jamala Planit 2013
OFFLINE CHANNELS Credit: Kristina Floyd 2010 KERN IDENTITY 2.0 Credit: Scott Beale 2005
ONLINE CHANNELS KERN IDENTITY 2.0 Source: Andrea Mann 2014
CONTACT US Thank you. We would love to hear from you. Prem Varatharajan kern-identity20.com firstname.lastname@example.org +65 8146 1610 KERN IDENTITY 2.0
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