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Personal Brand Storytelling

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Information about Personal Brand Storytelling
Career

Published on March 5, 2014

Author: Identity20

Source: slideshare.net

Description

What is brand storytelling? And how does it apply to individuals?

In recent years the concept of personal branding and individual storytelling has been thrust into the professional limelight (primiarily on the back of social media platforms like Twitter and LinkedIn).

Viewing yourself as your own 'brand' not only gives you more clarity on how to communicate yourself, but it also helps you to be more proactive about your personal and professional growth.

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KERN IDENTITY 2.0 Personal Brand Storytelling

TRADITIONAL STORYTELLING Credit: Smolin 2011-2014 KERN IDENTITY 2.0

BRAND STORYTELLING Credit: Fashion Communion 2013 KERN IDENTITY 2.0 Credit: Wired Magazine 2012

PERSONAL STORYTELLING Credit: Rajkumar R 2012 KERN IDENTITY 2.0

KERN IDENTITY 2.0 What a difference 8 years has made. St Peter’s Square, Vatican City.

AMPLIFIED THROUGH DIGITAL TECHNOLOGY LinkedIn 255 million users Twitter 500 million users Facebook 1.1 billion users Source: Social Bakers 2013 KERN IDENTITY 2.0

AMPLIFIED THROUGH DIGITAL TECHNOLOGY LinkedIn 255 million users KERN IDENTITY 2.0 Ren Ren 200 million users Twitter 500 million users WeChat 280 million users Facebook 1.1 billion users Sina Weibo 500 million users Source: China Internet Watch 2014 Source: Social Bakers 2013

AMPLIFIED THROUGH DIGITAL TECHNOLOGY *For sample education purposes only. We do not have any professional association with Kelly Oxford or Han Han. KERN IDENTITY 2.0

THE AFFECT ON PROFESSIONAL DEVELOPMENT Source: Jobs Central SG 2013 KERN IDENTITY 2.0

KERN IDENTITY 2.0 So what is your story?

EFFECTIVE STORYTELLING KERN IDENTITY 2.0 Persuasive + Compelling Credit: TilledSoil 2014

BRAND TOOLKIT Credit: Leinad Lehmko & Piotrek Chuchla 2014 KERN IDENTITY 2.0

KERN IDENTITY 2.0 INNOVATIVE LUXURY Brand Essence: INNOVATIVE LUXURY *For sample education purposes only. We do not have any professional association with the Lexus or Toyota Motor Company.

KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with the Lexus, Audi, BMW or Mercedes-Benz.

BRAND   ECOSYSTEM KERN IDENTITY 2.0 Brand Story Credit: Jamala Planit 2013

IDENTITY 2.0 KERN IDENTITY 2.0 Source: Leinad Lehmko & Piotrek Chuchla 2014

KERN IDENTITY 2.0 WOMEN’S CHAMPION *For sample education purposes only. We do not have any professional association with Sheryl Sandberg.

KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with Seth Godin.

KERN IDENTITY 2.0 *For sample education purposes only. We do not have any professional association with Sheryl Sandberg, Seth Godin, Cindy Gallop or Alain de Botton.

BRAND   ECOSYSTEM KERN IDENTITY 2.0 Your Story Credit: Jamala Planit 2013

OFFLINE CHANNELS Credit: Kristina Floyd 2010 KERN IDENTITY 2.0 Credit: Scott Beale 2005

ONLINE CHANNELS KERN IDENTITY 2.0 Source: Andrea Mann 2014

CONTACT US Thank you. We would love to hear from you. Prem Varatharajan kern-identity20.com prem@kern-consulting.biz +65 8146 1610 KERN IDENTITY 2.0

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