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Performance Based Advertising

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Information about Performance Based Advertising

Published on September 4, 2008

Author: Weboptimiser

Source: slideshare.net

Description

This presentation is not so much a lecture on what performance based advertising is, but more a presentation on how everyone can harness performance based marketing.

Top tips start with understanding your business objectives and focuss on those to follow the steps that I describe to improve your online advertising success.

The next tip - and the most commonly forgotten feature is to employ web analytics and I suggest - use google web analytics - they are free and if you cover all the bases, employ some great assets on your site and ensure that you treat it with humility - you will make a big difference to your search engine marketing.
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