Perfect Memory Semantic Digital Asset Management @ Big Media Paris 2016

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Information about Perfect Memory Semantic Digital Asset Management @ Big Media Paris 2016

Published on December 15, 2016

Author: NicolasMoulard

Source: slideshare.net

1. SEMANTIC DIGITAL ASSET MANAGEMENT We collect, interpret and make the data actionable

2. Perfect Memory Sales Deck DATA ARE CHALLENGING CORPORATE MODEL…

3. Perfect Memory Sales Deck 3 +DATA LACK OF SALES EFFICIENCY LACK OF OPERATIONAL EFFICIENCY UX QUALITY DECREASING

4. Perfect Memory Sales Deck 4 WHY CORPORATE AREN'T ABLE TO MONETIZE DATA ?

5. Perfect Memory Sales Deck 5 ORGANIZATIONAL SILOS & NO COMMON REPOSITORY & LACK OF DATA UPDATE 11% of data are cross-BU 22% of data become obsolete after 90 days 73% of data remain unused

6. Perfect Memory Sales Deck 6 Accelerate products & services time-to-market Improve innovation identification & referencing Distribute to consumer a richer and more accurate information A l l o w A n y D a t a T o B e P r o c e s s e d , R e u s e d , A n d M o n e t i z e d B y B u s i n e s s

7. Perfect Memory Sales Deck 7 Acquire and normalize content and data from any origin Turn content and data into Semantic Assets Assets are immediately consumable through Semantic Services ConsumeIngest Process How it Works 3 Steps

8. Perfect Memory Sales Deck Enterprise Semantic DAM Radio & TV Group 8 • Simplify the Media Production chain • Shorten Media Production time to delivery • Value and Monetize every document OBJECTIVES CHALLENGES • Operate digital transformation in 6 months • Connect every Lines Of Business • Automate catalog processing (Creation, Indexing, Enrichment) BUSINESS IMPACT TO CONSUMER • Recommendation Accuracy improved • Increase Customer Retention and Intimacy SI PARTNER

9. Perfect Memory Sales Deck Semantic DAM Worldwide Marketplace French TV programs promotion worldwide 9 • Accelerate catalog Monetization • WW Market Place with content Actionable OBJECTIVES CHALLENGES • Combine and maintain catalog from 180 producers • Improve richness and depth of index BUSINESS IMPACT TO CONSUMER • Develop revenue from same catalog • Grow Catalog traction • Increase Customer Retention and Intimacy SI PARTNER

10. Perfect Memory Sales Deck Semantic DAM for Digital Signage Leading chain of perfume and cosmetics stores 10 • Secure and ease purchasing action • Generate more qualified traffic in the stores • Enable Instore Digital Marketing OBJECTIVES • The content creation, administration and delivery • 360° publishing (Mobile, Web, Digital Signage) • Deliver worldwide contextualized content BUSINESS IMPACT TO CONSUMER • Improve shopping experience • Customer intimacy and retention Data Sources Vidéo Product Catalog C R M / E R P S o u n d Text ODS Social Média O p e n Data Ontology Call detail records Process and Enrich Exploit Semantic Services Semantic Enrichment Company, Product, Brand, Store, Web Portal, Places I M P O R T C O N T E N T P R O C E S S I N G E N R I C H M E N T S T O R A G E M A M ... . . . . . . D a t a b a s e O ffi c e D o c u m e n t S e g m e n t a t i o n R e c o m m e n d a t i o n E n g i n e M a g e n t o E F A A T G T r a n s c o d i n g C o n t r o l l e d A n n o t a t i o n C l a s s i fi c a t i o n V i d e o A n a l y s i s N a m e d E n t i t y R e c o g n i t i o n S p e e c h T o T e x t . . . D a t a V i s u a l i z a t i o n S e m a n t i c S e a r c h E x p o r t B u s i n e s s A p p l i c a t i o n s W e b p o r t a i l A c q u i a / D r u p a l S i g n a g e ( S c a l a , A p p S p a c e , T e c n o v i s i o n , P l a y n e t w o r k , J C D E C A U X ) M a r k e t p l a c e H a d o o p N o S Q L G r a p h I n S t o r e A p p s W e b M o b i l e C o m m u n i c a t i o n t o o l s C u s t o m e r A p p s S Q L InteroperabilityWindows-Ingest&Normalize InteroperabilityWindows-Export&Monetize SI PARTNER

11. Perfect Memory Sales Deck Semantic DAM & Middleware French Intelligence Services 11 • Reconcile every sources of info • Structure and process the data • Connect any modules dedicated to the content analysis OBJECTIVES CHALLENGES • Cross-data model for the DRM Offices • One access point to navigate and search info • Combine know-how • Connect the documents BUSINESS IMPACT TO CONSUMER • Speed up analysis • Improve the intelligence graph Data Sources Vidéo Product Catalog C R M / E R P S o u n d Text ODS Social Média O p e n Data Ontology Call detail records Process and Enrich Exploit Semantic Services Semantic Enrichment Company, Product, Brand, Store, Web Portal, Places I M P O R T C O N T E N T P R O C E S S I N G E N R I C H M E N T S T O R A G E M A M ... . . . . . . D a t a b a s e O ffi c e D o c u m e n t S e g m e n t a t i o n R e c o m m e n d a t i o n E n g i n e M a g e n t o E F A A T G T r a n s c o d i n g C o n t r o l l e d A n n o t a t i o n C l a s s i fi c a t i o n V i d e o A n a l y s i s N a m e d E n t i t y R e c o g n i t i o n S p e e c h T o T e x t . . . D a t a V i s u a l i z a t i o n S e m a n t i c S e a r c h E x p o r t B u s i n e s s A p p l i c a t i o n s W e b p o r t a i l A c q u i a / D r u p a l S i g n a g e ( S c a l a , A p p S p a c e , T e c n o v i s i o n , P l a y n e t w o r k , J C D E C A U X ) M a r k e t p l a c e H a d o o p N o S Q L G r a p h I n S t o r e A p p s W e b M o b i l e C o m m u n i c a t i o n t o o l s C u s t o m e r A p p s S Q L InteroperabilityWindows-Ingest&Normalize InteroperabilityWindows-Export&Monetize SI PARTNER

12. Perfect Memory Sales Deck Main Benefits  SPEED UP ACCESS TO THE CONTENT YOU MANAGED & EXPLOIT  DEDICATED LOB TOOLS TO SIMPLY EXPLOIT CONTENT  STRENGTHEN AND DEEPEN REFERENCE LISTINGS  IMPROVED FRONT-END CAPABILITIES & PERFORMANCES (RECOMMENDATION ENGINE, PORTAL, …) 12

13. Perfect Memory Sales Deck Demonstration

14. Perfect Memory Sales Deck What Makes us Unique 14 14 FACTUAL KNOWLEDGE SEMANTIC Semantic processing of the data [Grammar, Structuring, Reasoning] PERFECT MEMORY SEMANTIC DAM HEURISTIC KNOWLEDGE STATISTIC Statistic processing of the data [Data mining, Machine Learning, Deep Learning] FACT RULE DISCOVER HYPOTHESIS OBSERVATION Semantic is used as statistic categories Statistics are structured into new knowledge W e c o n n e c t A.I. b r a n c h e s A c c u r a t e M e a n i n g f u l & A c t i o n a b l e D a t a

15. Perfect Memory Sales Deck Raffiné: The Perfect Memory Platform 15 Data Sources Vidéo Product Catalog CRM / ERP Sound Text Sensor Data PMSemanticConnectors-Ingest&Normalize PMSemanticConnectors--Export&Monetize Process and Enrich Exploit Semantic Services IMPORT CONTENT PROCESSING ENRICHMENT STORAGE MAM . . . . . . . . . . . . Database Office Document Segmentation Transcoding Controlled Annotation Classification Video Analysis Named Entity Recognition Speech To Text .. . Data Visualization Semantic Search Export Business Applications Marketplace Hadoop NoSQL Graph SQL Recommendation Engine Social Média Server Logs Call detail records Semantic Enrichment Ontology Perfect Memory Optional Module

16. Perfect Memory Sales Deck Perfect Memory Architecture An Information Oriented Architecture • We do Reconcile data sources in order to capitalize on Information independently from where they are and description. 16 Spaghetti Infrastructure Treatment Modules (>50) 1 Single Access Point for Users 1 Data Model

17. Perfect Memory Sales Deck Iterative 3 Steps Implementation process 17 Perfect Core Ontology & Knowledge Base Personalization Data Model Module Activation & PMSC personalization (Connector) Integration of Sources Delivery channels Platform Semantic Middleware Deployment Training & Run Delivery *Chief Data Officer CDO* Or Perfect Memory CTO Or Perfect Memory Perfect Memory

18. Perfect Memory Sales Deck Step 1 Ontology • Reconciling data sources is a key and 1st of content personalization. It allows to consolidate assets – It consists in : • Project Data in an Evolving & Interoperable Data Structure (understandable by all), • Single access point for exploitation of the Semantic DataLake. • Set Company Business Rules 18 CommonKnowledge(LinkedOpenData) PublicCommunity CustomerAdpated Metamodel Group CustomerModel Unit

19. Perfect Memory Sales Deck Step 2 Perfect Memory Semantic Connector (PMSC) Collect & integration of Data Flows – PMSC 2 Main Roles : • Connector : connect application to Middleware to allow exchanges • Translator : Interoperable exchanges between PM Platform Semantic Language and application Language 19 Interoperable Window 5 layers of an PMSC :

20. Perfect Memory Sales Deck Workflow Management • Workflow configuration to better manage indexation of Data pour to improve quality and quantity of usable information. • Perfect Memory micro-services platform are driven by a workflow engine that secure Flexibility and Scalability in what treatment to apply to content • Platform comes with a set of pre-configured Workflows 20 Exchange Manager Interface

21. Perfect Memory Sales Deck PM Administration & Monitoring 21 Plateform Monitoring Infrastructure Monitoring Messaging Management : •Elasticsearch / Kibana •Fluentd Serveurs, Databases and Applications : •Sensu •Newrelic

22. Perfect Memory Sales Deck Q & A

23. Perfect Memory Sales Deck Openness Remain adventurous and open minded Respect Recognize the value of our customers, partners, and team members Excellence Continually improve our standards and processes Transcendence Pushing personal limits Ambition Be hungry, look forward, as individuals and as a Company Commitment Accountable to each other Customers, Partners, Team, Stakeholders and Oneself Responsibility Every action is impactful on our Customers, our Fellows, on the World Perfect Memory Core Values

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