advertisement

Perceptual Map (Hafihz.Com)

75 %
25 %
advertisement
Information about Perceptual Map (Hafihz.Com)

Published on June 20, 2007

Author: hafihz

Source: slideshare.net

Description

Many competitors? Wondering which areas to go to? Use a Perceptual Map to help you position your business strategically.
advertisement

Step 1 : Choose 2 of the most important qualities you think should be in the business you’re doing. (e.g. if it’s selling bananas at a store, I will choose Colour and Price.) TIP : You can also use the perceptual map to reposition your existing business. Using the same process, ask consumers about your business. It may not be where you think it is. Plot out where you actually had it intended to be. Concentrate your marketing on getting to that spot. Now, Position your business. For more, visit www.hafihz.com Deciding on which areas to go into? Do a PERCEPTUAL MAP . Step 2 : Put Colour on one axis, and Price in the other. The two ends of one axis represents the two extremes of the quality. Bright Yellow Dull Green Cheap Premium Step 3 : Plot where your competitors are. Ask what consumers think of these brands with respect to these two qualities. Bigger the circle, bigger the business. Step 4 : Pick a spot . If you choose to go somewhere where it’s already filled up, then those will be your direct competitors. If you choose somewhere empty but looks promising, you will need to focus on some branding too. Oh, and you’ll have competition coming at you later on.

Add a comment

Related pages

How to Do a Perceptual Map [Hafihz.com] - YouTube

How to Do a Perceptual Map [Hafihz.com] Hafihz Noor. Subscribe Subscribed Unsubscribe 215 215. Loading... Loading... Working... Add to.
Read more

Perceptual map presentation mkt 421 - le.imagemyblackbox.net

Perceptual map presentation mkt 421 May 27, 2008 . How to Do a Perceptual Map [Hafihz.com] major and author of The 10 Secrets of. Uophelp is a online
Read more

How to use the Excel template to create perceptual maps ...

How to use the Excel template to create perceptual maps ... How to Do a Perceptual Map [Hafihz.com] - Duration: 4:36. Hafihz Noor 56,319 views.
Read more

POSITIONING MAP TEMPLATE - red7y.rinjanibook.download

POSITIONING MAP TEMPLATE - red7y.rinjanibook.download download free perceptual map template segmentation study guide pdf || download the product
Read more

Excel Macro Tutorial: How to Do a Perceptual Map [Hafihz.com]

Title: How to Do a Perceptual Map [Hafihz.com] Video: Description:www.hafihz.com Tweeter me! http Marketing degree major and author of The 10 ...
Read more

Perceptual Mapping the Positioning Variation - Topic ...

Special Report on perceptual mapping the positioning variation, along with research on current topics, trends and surveys relating to Perceptual Mapping ...
Read more

perceptual map presentation mkt 421 - rnv.joafit.net

perceptual map presentation mkt 421 perceptual map presentation mkt 421Apr 4, 2016 . Prepare a perceptual map for your chosen product/brand and using a.
Read more

POSITIONING MAP TEMPLATE - f5o6zfjt.reallywanttobooks-e6f ...

POSITIONING MAP TEMPLATE - f5o6zfjt.reallywanttobooks-e6f.download download free perceptual map template segmentation study guide pdf || download the product
Read more