Percent of Marketing Budget Allocated to Digital By Augustine Fou

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Information about Percent of Marketing Budget Allocated to Digital By Augustine Fou

Published on March 13, 2014

Author: augustinefou



Percent of marketing budget allocated to digital - 2011 averaged 10 - 15%, in 2013 it averaged 35%. This is the blended average across all industries.

Augustine Fou- 1 - Average 35% Allocated to Digital Source: Econsultancy via MarketingCharts 2013

Augustine Fou- 2 - 2011 Average 10 – 15% allocated to digital Percent of Budget Allocated to Digital Source: Econsultancy 2011

Augustine Fou- 3 - Dr. Augustine Fou – Chief Digital Strategist “I advise clients on allocating and optimizing their marketing budget across traditional and digital channels.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 Augustine Fou@acfou ClickZ Articles: Slideshares: LinkedIn:

Augustine Fou- 4 - Related Articles Trends in Advertising By: Augustine Fou, Nov 15, 2012 Branding Today: Why It’s Ineffective, Irrelevamt, Irritating, and Impotent By: Augustine Fou, June 21, 2012 Search Kicks Display in Effectiveness By Augustine Fou, April 2012 Display Ad Benchmarks By Augustine Fou, August 2013 Mythbusting TV Advertising By: Augustine Fou Feb 2014 Augustine Fou- 4 -

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