Pepsi Max - Max Your Gang

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Information about Pepsi Max - Max Your Gang
Business & Mgmt

Published on January 23, 2009

Author: navajobbdo

Source: slideshare.net

Description

With ‘Max Your Gang’ Navajo BBDO supported the launch of four new Pepsi Max designs onto the Belgian market. Consumers were asked to choose their favorite design. Each design represented a unique gang, each with its own philosophy. The participants were challenged to compete with each other during 6 weeks on several online missions.

Pepsi Max Max your gang

Briefing Translate the Pepsi Max attitude with the product launch of four new can designs into an exciting, captivating and fun activation campaign

Central idea Every Pepsi Max can represented a certain ‘gang’ with a unique attitude. Consumers could identify themselves with one of these gangs

Central idea How was the game played? Become the leader of the winning gang and win a fantastic trip to the 4 corners of the USA Complete individual- & gang missions, earn points, achieve a better ranking and receive clues about the code of the safe and its whereabouts Crack the code & open the safe to claim the price

Central idea 1 grand price and 4 winner-up prizes The leader of the winning gang won the grand tour to all 4 gang- cities and could take 3 other gang members with him Every person that physically opened his gang-safe won a city trip for 2 persons

Results Lots of media coverage and a lots of user engagement from the competitors. Happy client and rise in sales. The website tracked 12.000 members and 80.000 unique visitors over 6 weeks

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