Published on December 3, 2008
Pepsi Max 4Max
Brieﬁng Generate brand awareness around Pepsi Max and reach a max of people. The baseline “Max Your Life” has to be clearly communicated
Central idea From “Max your life” to “Max your game”. The famous game Connect 4 was brought to life The campaign was developed in 3 parts Under cover: people could play the game on a specially build website. During this period Pepsi Max wasn’t mentioned
Central idea Reveal: Frank Molnar revealed that Pepsi Max was behind the game in his show Gunk on TMF. The ﬁnal: the best online players competed with each other on a live event
Results Numerous articles in the newspapers Lots of PR coverage Best of Activation 08: Gold Advertisers Jury Bronze creative jury Press award
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When PEPSI MAX asked us for a brand activation campaign involving computer games, we invented the MAXed out version of the classic game 4 in a ...
The Print Ad titled 4MAX was done by Proximity BBDO Brussels advertising agency for product: Pepsi Max (brand: Pepsi) in Belgium. It was released in the ...
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PepsiCo 2014 Annual Report 5PEPSICO PepsiCo 2014 Annual Report. ... (FOR USE 1.5" ˜O 4") MAX_H1_4CP_NB_˜AR˜E_ (FOR USE 4" AN˜ ˜AR˜ER) CMYK CMYK CMYK