Pepsi 4Max

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Information about Pepsi 4Max
Business & Mgmt

Published on December 3, 2008

Author: navajobbdo

Source: slideshare.net

Pepsi Max 4Max

Briefing Generate brand awareness around Pepsi Max and reach a max of people. The baseline “Max Your Life” has to be clearly communicated

Central idea From “Max your life” to “Max your game”. The famous game Connect 4 was brought to life The campaign was developed in 3 parts Under cover: people could play the game on a specially build website. During this period Pepsi Max wasn’t mentioned

Central idea Reveal: Frank Molnar revealed that Pepsi Max was behind the game in his show Gunk on TMF. The final: the best online players competed with each other on a live event

Results Numerous articles in the newspapers Lots of PR coverage Best of Activation 08: Gold Advertisers Jury Bronze creative jury Press award

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