Pemasaran di Dunia Maya (Online Marketing)

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Information about Pemasaran di Dunia Maya (Online Marketing)
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Published on April 6, 2014

Author: banyumurti

Source: slideshare.net

Description

Strategi Pemasaran di Dunia Maya (by @kulinerBGR)

Memasarkan di Dunia Maya

First Tweet (14 Agustus 2010):

banyumurti.net

4 (+1) P P Product P Price P Place PPromotion PPackaging

4P 4C

Product Customer Wants & Needs

Price Cost Is it worth it?

Place Convenience How can we get it?

Promotion Communication What’s in it for me?

Packaging Cucok…. Attract

Who do you trust?

Do we need Social Media? Img: aegisblogs.com

indonesia internet and socmed users statistic

74,6 JUTA Indonesia Internet User MarkPlus Insight Netizen Survey 2013

Online Activities 42% 56.10% 62.50% 69.40% 79.40% 95.90% Chatting Download/Upload Video Email Visiting Online News Portal Browsing Visiting Social Media MarkPlus Insight Netizen Survey 2013

Alexa.com 5/4/2014

FACEBOOK

29.4M

Social Media Revolution (video)

So… HOW???

MEDIA The word “Social” is more important than “media”

Awareness: Majalah, Socmed, Offline roadshow, radio, TV Curiosity: Search blog, google, youtube Share: Socmed, Offline Consumption: Buy the product Share & Engage: Socmed, offline Loyalty: Beli lagi, bangun komunitas User Journey

How to Use Social Media to Engage With Customers

LISTEN! video-marketing-online.net

Ask Question, Answer Question

Be Interesting!

Be Friend!

Be Honest!

promote other

Online – Offline Balance coolconversationslive.com Online Promotion can be useless if you do nothing offline

Social Media Tips for Better Engagement

MEASURE

Facebook Insight Crowdbooster Tweetreach Twittercounter Google Analytics TOOLS

FACEBOOK INSIGHT From: Facebook Page Insight Guide

GOOGLE ANALYTICS

References • Presentasi Nukman Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov 2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09

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