PE3 U2 R

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Published on April 24, 2008

Author: Sigfrid

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Slide1:  Maintaining a Sharp Eye Passage I Tips for Going to China’s Tradeshows Passage II 10 Rules for Attending Exhibitions in China Slide2:  Passage I Related Information Intensive Study Practice The World Exposition (Expo):  The World Exposition (Expo) The World Exposition is an international exhibition showing mankind's achievements in society, culture, science and economy. It also looks at the future of mankind. The World Exposition is organized by the government of the country in which it is held, and its scale and impact have exceeded all other international trade exhibitions. It has been called "the Olympic Games of economic, cultural and scientific fields." The first session of the World Exposition was held in London in 1851, and some 40 expositions since then have been held in turn by different developed countries. In 2002, Text Related Information The World Exposition (Expo):  The World Exposition (Expo) Shanghai won the bidding as the hosting city of 2010 Expo and thus China will be the first developing country to hold this grand exhibition. According to the Bureau of International Expositions' (BIE) new regulations, World Expositions are divided into two types: those, which are registered and cover a broad or general theme, and those, which are recognized and concentrate on a specific theme. The former is held every five years and lasts six months. And the latter usually lasts three months and is held once between two registered ones. The 2010 World Exposition for which Shanghai won the bidding belongs to the former. The '99 Kunming World Horticulture Exposition hosted in China is the latter. Text Related Information Passage 1:  Passage 1 Text Important Words Difficult Sentences Intensive Study Slide6:  Tips for Going to China’s Tradeshows My name is Vanessa Saunders. I have visited China sixteen times since 1978. I have been conducting tradeshows and setting up tradeshow exhibitions for a variety of international clients. Still today, I remember my first tradeshow in China many years ago, a show that was a total shock for me. At that time, I was surprised to find the exhibition hall being packed with both products and visitors. It was February then, and there were no heating facilities in the building. Show management was extremely difficult to deal with and the equipment in the tradeshow was very simple. There were many differences between Western and Chinese customs, especially in ways of exhibiting products. For example, the Chinese filled every inch of space with products and sales people, leaving little or no room for potential customers. Some companies put on live demonstrations at Click here to listen Slide7:  So, my advice is that once you have decided to attend a certain tradeshow, you should rent a large space. You should also have a Chinese partner company, which has been trained in the way that westerners are used to getting things done. Additionally, you should have some Chinese-speaking sales staff who have been trained in Click here to listen tradeshows. The sound was very loud, and the lights were either too bright or too dim. Often there were too many lights and flashing colors around, which might bring most shows to a standstill. If a foreign trade exhibitor didn’t have any "inside" experience, he would find it an expensive, frustrating, and ultimately fruitless venture to exhibit at a Chinese tradeshow. What’s worse, these differences could destroy tradeshow exhibitors’ plans for doing business in the world’s largest market. Slide8:  the basics of exhibition rules. They will be helpful in pointing out any obvious mistakes you might make as well as any cultural customs that need to be observed. It's best to engage the potential customers in friendly conversations and give good product knowledge. Cultural differences can be a wild card for Western exhibitors. The products you offer must be favored by Chinese customers. All product literature should be in Chinese with English translations. Be careful with your "tag lines." Clever slogans that work well in the West might not be quite so effective in the East. Try to find a local Chinese translator who knows your industry to check all printed materials well before the tradeshow. It is always best to have someone in your industry do the translations and advise on phraseology. Even with these different habits and cultural differences, China's Click here to listen Slide9:  tradeshow industry is definitely getting better and better. In fact, the changes have been dramatic since my first visit to the tradeshow. I have watched China's tradeshow industry evolve and grow. Slowly but surely, Chinese tradeshows are catching up with the rest of the world's exacting standards. In short, China's tradeshow industry is developing faster than ever. Undoubtedly, with new technology and more experience, with its growing size, and with its many new exhibition sites and the enormous sales opportunities it represents, China will ensure a more enjoyable and pleasant tradeshow environment for all exhibitors and visitors. Thus many more of us will be visiting and enjoying the many fruits that this wonderful country has to offer. Click here to listen Slide10:  shock n. --a heavy blow, a great hit 打击,震动,震惊 He still hasn’t recovered from the shock of the car accident. It was a great shock for him when his wife died . Examples Important Words Slide11:  live a. --of current interest, broadcast while being performed 活的,现场的,直播的 The foreign visitors were very much interested in the live performance of the drum dance. It is a custom for most Chinese families to watch a live television program on the Eve of the Spring Festival. Examples Important Words Slide12:  partner n. --a member of a business, a spouse 生意伙伴,配偶 Husband and wife are called partners for life. The American company is looking for a business partner in China. Examples Important Words Slide13:  observe v. -- follow closely, abide by 遵守,信守,遵循 Both parties are expected to observe the terms of this contract. All drivers are required to observe the speed limit. Examples Important Words Slide14:  potential a. -- capable of being but not yet in existence, latent 潜在的,潜力的 It is often hard for a company to find its potential problems. Every soldier is a potential army officer. Examples Important Words Slide15:  literature n. -- printed material published by a company which is intended to encourage people to buy that company’s products or services 广告宣传资料 All the available literature on the subject has been collected. A descriptive literature is added to every product produced by this company. Examples Important Words Slide16:  fruit n. -- result, outcome 成果,结果,果实 The farmers gathered together to enjoy the fruits of their labor. I do hope that your hard work will bear fruit. Examples Important Words Slide17:  ensure v. -- make sure or certain, insure 确保,保证,担保 Measures have been taken to ensure that the work can be done in the right way. This letter of introduction will ensure you an interview. Examples Important Words Slide18:  I was surprised to find the exhibition hall being packed with both products and visitors. The exhibition hall being packed with …is a complex object made up of the object the exhibition hall and its complement being packed with … Translation 我惊奇地发现展览会的大厅里挤满了各种各样的产品和参观者。 Difficult Sentences Slide19:  I was surprised to find the exhibition hall being packed with both products and visitors. Example Lily was shocked to find her grandfather lying on the floor, dead. Difficult Sentences Slide20:  The Chinese filled every inch of space with products and sales people, leaving little or no room for potential customers. Leaving… is a present participle phrase used as an adverbial to introduce the accompanying circumstances and indicate the consequence. Translation 中国参展者将每一寸空间都塞满了各种产品和销售人员,而留给潜在顾客的只有极少的空间或者说根本就没有空间。 Difficult Sentences Slide21:  The Chinese filled every inch of space with products and sales people, leaving little or no room for potential customers. Example The speaker spoke rapidly, leaving little or no time for his listeners. Difficult Sentences Slide22:  If a foreign trade exhibitor didn’t have any "inside" experience, he would find it an expensive, frustrating and ultimately fruitless venture to exhibit at a Chinese tradeshow. This is a subjunctive conditional sentence, which can be seen from the past tense form used (didn’t – would). In this sentence it is a formal object, the real object is to exhibit at a Chinese tradeshow, and an expensive, frustrating and ultimately fruitless venture is an object complement. Translation 如果一个外国参展者没有“身临其境”的经历,他会认为在中国贸易展销会上参展是一次既费钱又令人沮丧,而且最终毫无收获的冒险。 "Inside" experience indicates “real-life experience, experience in participating in Chinese exhibitions”. Venture means “risk”. Difficult Sentences Slide23:  If a foreign trade exhibitor didn’t have any "inside" experience, he would find it an expensive, frustrating and ultimately fruitless venture to exhibit at a Chinese tradeshow. Example If you didn’t have any "inside" experience, you would find it a helpless, dangerous, desperate venture living in the Amazon jungle. Difficult Sentences Slide24:  … once you have decided to attend a certain tradeshow, you should rent a large space. Once is a conjunction, meaning “in case (一旦)”. Translation 一旦你决定参加某个贸易展销会,你就应该租一个大的地盘。 Difficult Sentences Slide25:  … once you have decided to attend a certain tradeshow, you should rent a large space. Example Once a decision is made, it can’t be changed easily. Difficult Sentences Slide26:  They will be helpful in pointing out any obvious mistakes you might make as well as any cultural customs that need to be observed. There are two relative clauses in this sentence. 1) You might make, modifying “mistakes”. 2) That need to be observed, modifying “customs”. Translation 他们会帮你指出可能犯的任何明显的错误,而且他们会告诉你应该遵守哪些文化习俗。 Difficult Sentences Slide27:  They will be helpful in pointing out any obvious mistakes you might make as well as any cultural customs that need to be observed. Example A teacher is expected to be able to answer any difficult questions students might ask as well as to explain any cultural background that is involved in the text. Difficult Sentences Slide28:  Cultural differences can be a wild card for Western exhibitors. Wild card (百搭牌) means “card that is changeable, that can be played anyway. It’s often out of one’s expectation and unknown”. Translation (中西方)文化差异对西方参展者来说是一个未知因素。 This sentence means “If Western exhibitors don’t know the cultural differences between China and the West, it’ll be very difficult for them to succeed in doing business in China.” Difficult Sentences Slide29:  Cultural differences can be a wild card for Western exhibitors. Example Life beyond the Arctic is like a wild card for most people. Difficult Sentences Slide30:  Practice Read and Think Read and Complete Read and Translate Read and simulate Slide31:  The author is most probably __________. A) a news reporter B) a TV interviewer C) a tradeshow organizer D) a tradeshow exhibitor Ex. 1 Choose the best answer according to the passage. The author is most probably __________. A) a news reporter B) a TV interviewer C) a tradeshow organizer D) a tradeshow exhibitor Slide32:  It can be inferred that live demonstrations at a tradeshow may __________. A) have a negative effect B) promote the sales of products C) confuse the judgment of clients D) impress the visitors more deeply   Ex. 1 Choose the best answer according to the passage. It can be inferred that live demonstrations at a tradeshow may __________. A) have a negative effect B) promote the sales of products C) confuse the judgment of clients D) impress the visitors more deeply   Slide33:  The advice the author gives to a foreign exhibitor in China is to have some Chinese-speaking sales staff who __________. A) are good at correcting mistakes B) can get more things done quickly C) have been trained in exhibition rules D) are from a Chinese partner company   Ex. 1 Choose the best answer according to the passage. The advice the author gives to a foreign exhibitor in China is to have some Chinese-speaking sales staff who __________. A) are good at correcting mistakes B) can get more things done quickly C) have been trained in exhibition rules D) are from a Chinese partner company   Slide34:  The author says cultural differences can be a wild card because they __________. A) are not easy to deal with B) are favored by visitors C) are observed by different people D) are hard to interpret   Ex. 1 Choose the best answer according to the passage. The author says cultural differences can be a wild card because they __________. A) are not easy to deal with B) are favored by visitors C) are observed by different people D) are hard to interpret   Slide35:  The author’s attitude toward China’s tradeshow industry is __________. A) negative B) encouraging C) positive D) criticizing   The author’s attitude toward China’s tradeshow industry is __________. A) negative B) encouraging C) positive D) criticizing   Ex. 1 Choose the best answer according to the passage. Slide36:  Ex. 2 Answer the following questions according to the passage. 1. When did the author first visit China? In 1978 / More than 20 years ago. 2. How did some Chinese companies try to attract the visitors to the tradeshow many years ago? 3. What kind of Chinese partners will be helpful to a foreign exhibitor? They put on live demonstrations, played loud music and flashed bright lights and colors. Those who have been trained in the way westerners are used to getting things done. Slide37:  Ex. 2 Answer the following questions according to the passage. 4. What does the phrase “clever slogans” mean in the passage? It means the easily-remembered words or phrases or sentences used in advertisements to appeal to customers. 5. What was the author’s prediction about the future of China’s tradeshow industry? It would be very promising. Slide38:  Ex. 3 Fill in the blanks with the proper words and expressions given below, changing the form if necessary. 1. With her big eyes, Linda looks extremely attractive. flashing 2. We are in of her promotion to President of the company. favor conduct shock potential engage standstill frustrating observe flashing favor evolve Slide39:  Ex. 3 Fill in the blanks with the proper words and expressions given below, changing the form if necessary. 3. Once a contract is signed, both parties the terms in it. should observe 4. It was the general manager who the business conference yesterday. conducted conduct shock potential engage standstill frustrating observe flashing favor evolve Slide40:  5. His mother when she heard about the accident. was shocked 6. Chinese tradeshows rapidly in recent years. have been evolving Ex. 3 Fill in the blanks with the proper words and expressions given below, changing the form if necessary. conduct shock potential engage standstill frustrating observe flashing favor evolve Slide41:  7. We should be aware of the problems of our company. potential 8. After three hours of hovering in the sky, the plane at last safely landed at the airport. frustrating Ex. 3 Fill in the blanks with the proper words and expressions given below, changing the form if necessary. conduct shock potential engage standstill frustrating observe flashing favor evolve Slide42:  9. At parties, it is hard a shy person in conversation. to engage 10. For the lack of mutual understanding, the negotiation is at a _____ standstill Ex. 3 Fill in the blanks with the proper words and expressions given below, changing the form if necessary. conduct shock potential engage standstill frustrating observe flashing favor evolve Slide43:  According to a recent report given by an education agent, the future of visas to the U.S. is not at all 1___________because a major step to tighten visa rules and 2__________closer monitoring on foreign students will be 3_________ by January 1, 2003. Consequently, many students had to 4__________their former decisions of pursuing a college education in the U.S. However, at one of the exhibitions for overseas universities, students were delighted 5__________that the UK had issued a give up applicants impose international to learn encouraging with in effect encouraging Ex. 4 The following paragraph provides some information on studying overseas. Read it carefully and fill in the blanks with the words or expressions given below. impose in effect give up to learn Slide44:  new visa-applying and issuing strategy to attract 6 ___________students. Under the strategy, the British Council has increased its coordination 7______visa-issuing offices and provided faster systematic information and advice for visa applicants to ensure that genuine 8 __________receive the best chance of success. give up applicants impose international to learn encouraging with in effect with Ex. 4 The following paragraph provides some information on studying overseas. Read it carefully and fill in the blanks with the words or expressions given below. applicants international Slide45:  Ex. 5 Translate the following sentences into English, using the words or phrases given in the brackets. 虽然李老师很严格,但是他的学生却非常喜欢他。(exacting) 。 although Although Mr. Li is an exacting teacher, his students like him very much. Slide46:  Ex. 5 Translate the following sentences into English, using the words or phrases given in the brackets. 我们最好在出发前先给汽车加满油。(fill…with) 。 start out We'd better first fill up the car with petrol before starting out. petrol Slide47:  Ex. 5 Translate the following sentences into English, using the words or phrases given in the brackets. 随着高新技术的快速发展,全世界越来越多的人能够观看现场直播的电视节目了。(live) With the rapid development of With the rapid development of high technology, more and more people around the world are able to watch live television programs. television programs Slide48:  Ex. 5 Translate the following sentences into English, using the words or phrases given in the brackets. 退休后,工人们可以享受他们的劳动成果。(fruits) retirement After retirement, workers are able to enjoy the fruits of their labor. labor Slide49:  一个十分引人注目的妇女在会上发表了激动人心的演说。(dramatic) attractive make a speech A very attractive woman made a dramatic speech at the meeting. Ex. 5 Translate the following sentences into English, using the words or phrases given in the brackets. Slide50:  我装了一把新锁防止自行车被盗。(ensure) fit a new lock I fitted a new lock to ensure that the bicycle would not be stolen. Ex. 5 Translate the following sentences into English, using the words or phrases given in the brackets. Slide51:  Ex. 6 Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. 1. I was surprised to find the exhibition hall being packed with both products and visitors. The teacher was surprised to find her office being packed with students. 她惊奇地发现音乐厅里挤满了听众。 旅馆经理惊奇地发现大厅里挤满了客人。 Reference She was surprised to find the concert hall being packed with audiences. The hotel manager was surprised to find the lobby being packed with guests. Now you try Slide52:  Ex. 6 Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. 2. Once you have decided to attend a certain tradeshow, you should rent a large space. Once you get a job, you should devote yourself to it heart and soul. . 一旦你决定结婚, 你就应该承担起家庭的责任。 一旦你成为教师, 你就应该全身心投入教学。 Reference Once you have decided to get married, you should shoulder the family responsibilities. Once you become a teacher, you should devote yourself to teaching. Now you try Slide53:  Ex. 6 Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. 3. It's best to engage the potential customers in friendly conversations and give good product knowledge. It's best to engage every student in classroom activities so that they are all motivated in learning. 最好让全体教师参与课堂教学改革来提高教育质量。 最好让每位售货员都与我们的顾客建立紧密的联系。 Reference It's best to engage the teaching staff in the reform of classroom teaching so as to improve the quality of education. It's best to engage every clerk in establishing a close relationship with our customers. Now you try Slide54:  Ex. 6 Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. 4. Be careful with your "tag lines." Be careful with what you are saying in public. 注意你在公共场所的举止。 注意刚才经理对你说的话。 Reference Be careful with your behavior in the public places. Be careful with what the manager said to you just now. Now you try Slide55:  Ex. 6 Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentences. 5. Even with these different habits and cultural differences, China's tradeshow industry is definitely getting better and better. Even with a lot of difficulties, the experts didn’t give up their research program. 即使有他兄弟的帮助,他仍然不能解决这个问题。 虽然相互间的分歧如此之多,董事会最终还是取得了一致意见。 Reference Even with the help of his brother, he still can’t solve the problem. Even with so many differences between each other, the Board of Directors has eventually reached an agreement. Now you try Slide56:  Passage II Related Information Intensive Study Practice Chinese Export Commodities Fair:  Chinese Export Commodities Fair Chinese Export Commodities Fair, also called Canton Fair, is held twice a year in Spring and Autumn. It is China's largest trade fair of the highest level, of the most complete varieties and of the largest attendance and business turnover. Preserving its traditions, the Fair is a comprehensive and multi-functional event of international importance. Text Related Information China HI-Tech Fair:  China HI-Tech Fair China Hi-Tech Fair is China's premier international exhibition for the high-tech sectors. Supported by a number of government ministries, the Fair will have hundreds of western companies and thousands of domestic companies exhibiting their products and high-tech related services in Shenzhen, located next to Hong Kong and China's new hub of high tech industries. As a measure of its past success and popularity, its Overseas Exhibition area has already been over- subscribed. Text Related Information Air Show, China:  Air Show, China The China International Aviation & Aerospace Exhibition (Air Show China) is the only international aerospace exhibition in China that is approved by the Chinese government. The show features full-size displays, trade discussions, technical exchanges, and flying demonstrations. The show is located in Zhuhai, establishing itself as an important platform for technical exchange and commercial cooperation between the Chinese and foreign aerospace communities. Text Related Information Passage 2:  Passage 2 Text Important Words Difficult Sentences Intensive Study Slide61:  China loves exhibitions. Exhibitions provide people with a chance to see what is available, and perhaps more importantly, what may be available. The PC World Exposition in Beijing held in early September was an excellent example on how you can effectively use your time when visiting an exhibition. The show was designed to promote China's computer hardware industry. It was also held in conjunction with a networking exhibition for the hard core. In order to make your visit more efficient, the 10 rules listed below may be of some help to you. 10 Rules for Attending Exhibitions in China Click here to listen Slide62:  1. Avoid attending the opening ceremony Unless your company is sponsoring the exhibition, find out what time the opening ceremony is and show up promptly 30 minutes after that. The opening ceremony is like a starting gun: as soon as it's over, the gathered crowds will rush to the doors to get inside the exhibition halls. 2. Exhibits may have little to do with the exhibition PC World 98 focused as much on networking equipment as it did on PCs and PC manufacturers. Basically, it's a computer exhibition. But other products, such as tapes and CD players, were also found at the exhibition. 3. Don’t be distracted by pretty models Hot cars and pretty girls may go well together, but don’t be distracted by them. Remember: what you really want to see at a computer show are the latest model computers just out of the lab. Click here to listen Slide63:  4. Go early Unlike their western competitors, Chinese exhibitors don't give away a lot of freebies during exhibitions. So, if you want the freebies, go to the show on the first day, right after the opening ceremony. 5. Don't go during lunch hour Lunch is like a daily national holiday in China. Lunch hour, unfortunately, leaves exhibition booths manned by guys who are more interested in stuffing food into their mouths than explaining the product or promoting the company. 6. Avoid any booth with a big screen TV, a video game, or a loudspeaker These are cheap ways of attracting consumers to visit a booth, and it doesn't always guarantee that the vendor has a good product to show. Its purpose is to attract people with an electronic dog-and-pony show. Click here to listen Slide64:  7. Hand your name cards out to everyone Take plenty of business cards in both Chinese and English with you when going to an exhibition. Hand them out to every exhibitor whose booth you visit. This method helps advertise the name of your company, so don't leave home without them! 8. Follow the guards Guards are available to assist anyone in need of help and to keep order. So follow them and look for the best products to see at the exhibition. 9. Watch the surfers Internet connections are becoming more and more popular with exhibitors, especially with telecommunications companies such as China Telecom and China Unicom. Stop, be quiet, and watch the people using them. This is the place to find out which Web sites the young and connected Chinese are really using or are interested in using. Take notes on the URL’s you see being used and go where they go. Click here to listen Slide65:  10. Set a time limit Prepare for what you want to see, how much time you want to spend and where you want to spend your time. Remember these rules and you will have a fruitful experience at your next exhibition. Click here to listen Slide66:  promote v. --attempt to sell; raise to a more important job 促销,提拔,提升 Many companies are promoting their new products on television. The young army officer was promoted to Captain last month. Examples Important Words Slide67:  efficient a. --acting effectively,without wasting time and energy 高效的,能干的 The company is in urgent need of an efficient secretary. This new laser printer is more efficient than the old one. Examples Important Words Slide68:  focus v. --concentrate attention or energy 注视,聚焦,集中 Students are supposed to focus their mind on study. When the movie star walked into the hall, all eyes were focused on her. Examples Important Words Slide69:  man v. -- to work at a place or be in charge of a place or a machine 工作(或守卫)在…岗位上,在…上操作,操纵 Tom will be the person to man the machine till 2:00 pm. They have sent more soldiers to man the front. Examples Important Words Slide70:  leave v. -- cause to be or remain in a specified state 使保持某一特定状态,抛弃 Never leave the door open while sleeping at night. After a hot quarrel, Maria left her husband. Examples Important Words Slide71:  fruitful a. -- productive, prolific 富有成效的,多产的,硕果 累累的 Charles Dickens is considered (to be or as) a fruitful author of fiction. To her joy, Jane found the meeting very fruitful. Examples Important Words Slide72:  Unless your company is sponsoring the exhibition, find out what time the opening ceremony is and show up promptly 30 minutes after that. In this sentence, unless is a conjunction, meaning “if…not…”. Unless is used to talk about a situation that could happen, or sth. that could be true, in the future. If you know that sth. has not happened or that sth. is not true, use if …not. And before find out, “you should” is omitted. Translation 除非是你的公司在主办这个展览会,否则,你就应弄清楚开幕式的时间,并准时在开幕式30分钟后到场。 After that means “after the opening ceremony”. Difficult Sentences Slide73:  Example Unless you really work hard at your studies, you won’t pass the final examinations. Unless your company is sponsoring the exhibition, find out what time the opening ceremony is and show up promptly 30 minutes after that. Difficult Sentences Slide74:  The opening ceremony is like a starting gun: as soon as it's over, the gathered crowds will rush to the doors to get inside the exhibition halls. Starting gun means “the gun that starts a game or race at a sports meeting”. The gathered crowds indicate “people who gathered outside or around the exhibition halls”. Translation 开幕式就像一支发令枪:开幕式一结束,聚集的人群就会涌向展厅门口,挤进展厅。 To get inside the exhibition halls is an infinitive phrase used as an adverbial of purpose. So, to actually means “in order to or so as to”. Difficult Sentences Slide75:  Example Hearing the starting gun shot, these 100-meter runners dashed to the finish line. The opening ceremony is like a starting gun: as soon as it's over, the gathered crowds will rush to the doors to get inside the exhibition halls. Difficult Sentences Slide76:  Hot cars and pretty girls may go well together, but don’t be distracted by them. Hot cars means “fashionable and nice-looking cars”. Both cars and girls are used to draw visitors’ attention. Translation 时尚热门的小汽车和美女也许很般配,不过别让这些分你的心。 Go well means “be a perfect match or good combination”. Distract means “take … away from ...” or “cause … to turn away from…”. Difficult Sentences Slide77:  Example The noise outside the classroom is a little too loud, but don’t be distracted by that. Hot cars and pretty girls may go well together, but don’t be distracted by them. Difficult Sentences Slide78:  Lunch hour, unfortunately, leaves exhibition booths manned by guys who are more interested in stuffing food into their mouth than explaining the product or promoting the company. Who is a pronoun that introduces a relative clause, modifying “guys”. Translation 遗憾的是,在午餐时间,各个摊位的工作人员更感兴趣的是把食物塞进嘴里,而不是向顾客解释他们的产品或宣传他们的公司。 In is omitted before explaining and promoting. Difficult Sentences Slide79:  Example The greed for wealth, unfortunately, leaves some Internet bars manned by people who are more interested in making money than observing the rules of doing business. Lunch hour, unfortunately, leaves exhibition booths manned by guys who are more interested in stuffing food into their mouth than explaining the product or promoting the company. Difficult Sentences Slide80:  Guards are available to assist anyone in need of help and to keep order. In this sentence, who is is omitted after the word anyone, forming a relative clause with in need of help and modifying anyone. Translation 警卫在这里是帮助每一个需要帮助的人和维持秩序的。 Be in need of is a set phrase, meaning “need”. Difficult Sentences Slide81:  Example The police are expected to help anyone in danger. Guards are available to assist anyone in need of help and to keep order. Difficult Sentences Slide82:  This is the place to find out which Web sites the young and connected Chinese are really using or are interested in using. To find out means “to make … clear”. Which is a pronoun that introduces an objective clause. Translation 在这里,你可以弄清楚年轻人和上了网的中国人真正在使用哪些网址或对使用哪些网址感兴趣。 Connected Chinese means “those Chinese who have gained the access to the Internet”. Difficult Sentences Slide83:  Example This is the best time to find out what the Chinese online customers are really caring for. This is the place to find out which Web sites the young and connected Chinese are really using or are interested in using. Difficult Sentences Slide84:  Practice Read and Judge Read and Rewrite Read and Translate Slide85:  ( ) 1. One of the important functions of an exhibition is to give product information to potential customers. ( ) 2. The PC World Exposition was an excellent example of how to sponsor an exhibition. ( ) 3. The purpose of the PC World Exposition in Beijing was to promote China's computer hardware industry and market. ( ) 4. According to the passage, opening ceremonies usually take about 30 minutes. ( ) 5. Related products may also be found at a specialized product exhibition in China. Ex. 7 Decide whether the following statements are T(true) or F(false) according to the passage. T F T T T Slide86:  ( ) 6. Hot cars and pretty girls are usually found at an exhibition to attract visitors. ( ) 7. Visitors can get freebies as long as the exhibition in China is going on. ( ) 8. Customers can get better services at lunch hour. ( ) 9. The guards at the exhibition will help customers find the best products to buy. ( ) 10. Remembering the 10 rules stated in the passage will help you make your visit to an exhibition more efficient. Ex. 7 Decide whether the following statements are T(true) or F(false) according to the passage. T T F F F Slide87:  Ex. 8 Write a summary of the passage through answering the following questions. 1. According to the passage, what can make your visit to an exhibition more efficient? 2. When is the best time to visit an exhibition? 3. Why isn’t lunch hour a good time to visit exhibitions? 4. Why are hot cars usually exhibited together with pretty girls? 5. What places should be avoided when you visit an exhibition? 6. When is the best time to get freebies? 7. What is the clever way to advertise your company? 8. At an exhibition whom should one ask for help when needed? 9. How would the exhibitors get into contact with the potential connected customers? 10. What is the author’s advice for visitors to an exhibition? Reference Slide88:  Ex. 8 Write a summary of the passage through answering the following questions. The 10 rules listed in the passage can make your visit to an exhibition more efficient. The best time to visit an exhibition is right after the opening ceremony. Lunch hour isn’t a good time, as vendors are more interested in eating than in doing business. Many hot cars will be exhibited together with pretty girls at the exhibitions to attract visitors’ attention, but don’t be distracted by them. You should also avoid any booth with a big screen TV, a video game, or a loudspeaker. Some companies may offer freebees to visitors, and the best time to get them is on the first day. The clever way to Slide89:  Ex. 8 Write a summary of the passage through answering the following questions. advertise your company is to give your business cards to every exhibitor whose booth you visit. If you need any help, ask the guards. The exhibitors may get into contact with the potential connected customers by noticing the websites they usually visit. You may save a lot of time by setting a time limit and getting well prepared before going to the exhibition. Slide90:  Ex. 9 Translate the following sentences into English, using the words or phrases given in the brackets. 1. 在电视上推销新产品已经成了一种十分普遍但又十分恼人的作法。(promote) very common It has become a very common but very annoying practice to promote a new product on television. very annoying Slide91:  Ex. 9 Translate the following sentences into English, using the words or phrases given in the brackets. 2. 圣诞节那天,新世纪百货公司给前往该店购物的每位顾客赠送了一小盒巧克力。(give away) New Century Department Store On Christmas Day, New Century Department Store gave away a small box of chocolate to every customer who shopped there. chocolate Slide92:  Ex. 9 Translate the following sentences into English, using the words or phrases given in the brackets. 3. 等了很久以后,我们终于看到校长在主席台上露面了。(show up, platform) after waiting for a long time After waiting for a long time, we finally saw the President show up on the platform. Slide93:  Ex. 9 Translate the following sentences into English, using the words or phrases given in the brackets. 4. 街上隔一段距离设一个电话亭是文明的象征,同时也是城市里一条美丽的风景线。(telephone booths) the symbol of civilization Telephone booths placed one after another along the streets is the symbol of civilization and a beautiful view of the city as well. view Slide94:  Ex. 9 Translate the following sentences into English, using the words or phrases given in the brackets. 5. 我们看到中国载人航天的日子已经不远了。(manned by) it won’t be long before … It won’t be long before we see spaceships manned by the Chinese. Slide95:  Ex. 9 Translate the following sentences into English, using the words or phrases given in the brackets. 6. 直到今天,我仍然清楚地记得老校长在我们毕业典礼上讲的一席话。(graduation ceremony) clearly Even today, I still remember clearly what the old headmaster said at our graduation ceremony.  

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