PDF DOWNLOAD The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits READ ONLINE

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Published on April 8, 2017

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1. PDF DOWNLOAD The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits READ ONLINE

2. Book details Author : C.K. Prahalad Pages : 401 pages Publisher : Wharton School Publishing 2004-08-05 Language : English ISBN-10 : 0131467506 ISBN-13 : 9780131467507

3. Description this book The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that s been overlooked is also the fastest growing market in the world, and it s where you least expect it: at the bottom of the pyramid. Collectively, the world s 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation: not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty. This book is a 3-part manifesto: passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive.C K Prahalad shows why we can t afford to ignore "Bottom of the Pyramid"(BOP) markets.EBOOK ONLINE PDF DOWNLOAD The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits READ ONLINE Full Book GET LINK http://bit.ly/2oOsbGv The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that s been overlooked is also the fastest growing market in the world, and it s where you least expect it: at the bottom of the pyramid. Collectively, the world s 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation: not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty. This book is a 3-part manifesto: passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive.C K Prahalad shows why we can t afford to ignore "Bottom of the Pyramid"(BOP) markets.

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5. Clik here to Download this book PDF DOWNLOAD The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits READ ONLINE (C.K. Prahalad ) Click this link : http://bit.ly/2oOsbGv if you want to download this book OR

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