[PDF] Download Hello, My Name Is Awesome: How to Create Brand Names That Stick Best Ebook download

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Published on September 25, 2018

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1. [PDF] Download Hello, My Name Is Awesome: How to Create Brand Names That Stick Best Ebook download

2. Book details Author : Alexandra Watkins Pages : 96 pages Publisher : EDS Publications Ltd. (Consignment) 2015-04-30 Language : English ISBN-10 : 1626561869 ISBN-13 : 9781626561861

3. Description this book Too many new companies and products have names that look like the results of a drunken Scrabble[registered] game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even non-creative types - can create memorable and effective brand names. The heart of the book is Watkins proven SMILE & SCRATCH test, as featured in the Wall Street Journal and Inc. A good name makes you SMILE because it s: Suggestive - evokes a positive brand experience; Meaningful - your customers "get it"; uses Imagery - visually evocative to aid in memory; has Legs - lends itself to a theme for extended mileage, and is Emotional - resonates with your audience. A bad name, on the other hand, makes you SCRATCH your head because it s: Spelling-challenged - looks like a typo; Copycat - similar to competitors names; Random - disconnected from the brand; Annoying - hidden meaning, forced; Tame - flat, descriptive, uninspired; suffers from the Curse of Knowledge - only insiders get it, and is Hard-to-pronounce - not obvious, unapproachable.In this ground-breaking book, you ll get practical, up-to-date advice, such as making sure that Siri and voice recognition texting spell your name correctly.

4. You ll read never-before-seen stories about naming triumphs and train wrecks. And you ll see dozens and dozens of eye-opening examples - the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.Download Here https://rancakkbanaahh.blogspot.ro/?book=1626561869 Too many new companies and products have names that look like the results of a drunken Scrabble[registered] game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even non-creative types - can create memorable and effective brand names. The heart of the book is Watkins proven SMILE & SCRATCH test, as featured in the Wall Street Journal and Inc. A good name makes you SMILE because it s: Suggestive - evokes a positive brand experience; Meaningful - your customers "get it"; uses Imagery - visually evocative to aid in memory; has Legs - lends itself to a theme for extended mileage, and is Emotional - resonates with your audience. A bad name, on the other hand, makes you SCRATCH your head because it s: Spelling-challenged - looks like a typo; Copycat - similar to competitors names; Random - disconnected from the brand; Annoying - hidden meaning, forced; Tame - flat, descriptive, uninspired; suffers from the Curse of Knowledge - only insiders get it, and is Hard-to-pronounce - not obvious, unapproachable.In this ground-breaking book, you ll get practical, up-to-date advice, such as making sure that Siri and voice recognition texting spell your name correctly. You ll read never-before-seen stories about naming triumphs and train wrecks. And you ll see dozens and dozens of eye-opening examples - the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names. 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6. Click Here to [PDF] Download Hello, My Name Is Awesome: How to Create Brand Names That Stick Best Ebook download Click this link : https://rancakkbanaahh.blogspot.ro/?book=1626561869 if you want to download this book OR

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