Paula lanza portfolio

50 %
50 %
Information about Paula lanza portfolio

Published on March 8, 2014

Author: paulalanza5



An overview of my past work experience and achievements in the Canadian and International Marketing Industry

PAULA LANZA Project Portfolio


INVEST IN CANADA OBJECTIVE To increase traffic to the website and attract foreign direct investment into Canada. ACTION - Employed a Google Adwords Campaign monitoring results daily - Created a Scribd account and YouTube channel to communicate successful FDI in Canada - Maintained website in 7 languages and updated content in French and English

RESULT Over a 4-month period: 1- Increased monthly visits to site from 50,000 to 70,000 2- Increased time spent on site from 3 minutes to 4.2 minutes

EDUCANADA OBJECTIVE 1 - Promote Canada as a destination for international study through the distribution of branded promotional material and presentations at international education events. 2 - To increase the number of foreign students studying in Canada ACTION - Assisted in the preparation of brochures and presentations ensuring correct branding and common look and feel - Managed requests for materials as well as distribution - Contracted individual county reports outlining best practices for promotion within country for Canadian education agents. Proofed and published reports online. - Monitored and evaluated success of events by recording and analyzing attendance, target audience reached and overall financial expenditure - Spearheaded the creation a social media campaign employing YouTube, Facebook, Twitter and blogs to better attract youth to study in Canada

EDUcanada website. RESULT 1 - Evaluation of results revealed event participation, channels of promotion and allocation of materials should be reviewed to better reach target audiences specifically in areas representing greater opportunities as revealed through reports. 2 - Creation of a testimonials page as well as promotional videos displayed online on the EDUCanada website.


JOHNSON & JOHNSON OBJECTIVE To increase awareness and sales of Johnson and Johnson hair and beauty product lines; Aveeno, Neutrogena and Clean and Clear; through targeted TV and print ads ACTION - Prepared research and developed strategy for new business pitch for Johnson & Johnson’s new client relationship management initiative - Monitored and evaluated Facebook and Twitter traffic to Korres social media sites and compiled reports for client - Conducted competitive research and prepared reviews to identify market trends and opportunities - Created work back schedules and creative briefs to ensure timelines and wants and needs of the client were met - Managed communications with client, coordinated meetings and key note presentations

Clean & Clear Oil Absorption TV ad Neutrogena Makeup remover wipes TV ad Neutrogena Rapid Wrinkle Repair TV ad RESULT 1 - Successfully launched 6 print and 4 TV campaigns 2 - Acquired Johnson & Johnson’s CRM business 3 - Noted that paid Facebook promotions greatly increased traffic to page

CIALIS OBJECTIVE To increase sales of Cialis through strategic online and TV advertisements that complied with Canada’s regulations ACTION - Monitored developing news stories to inspire television advertisements - Proofed online survey to help determine audience and purpose of product use to better market to target - Managed communications with client, coordinated meetings and presentations

Cialis Basement TV ad Cialis Curfew TV ad Cialis Mustang TV ad RESULT 1 – Collected market research through online survey 2 – Increased awareness through comical television spots in particular a series inspired by the 2012 NHL Lockout

CANADIAN BLOOD SERVICES OBJECTIVE To increase awareness of issue and blood donations from Canadians ACTION - Attended radio recordings and communicated feedback to creative team for Radio and DRTV projects - Created 2011 & 2012 radio schedule summary - Developed work back schedules and creative briefs to ensure timelines and wants and needs of the client were met - Managed communications with client, coordinated meetings and presentations

Canadian Blood Services 30 second DRTV spot Canadian Blood Services 60 second DRTV spot RESULT Successfully recorded and launched 30 and 60 second DRTV campaigns as well as 4 radio advertisements for 2013

SICK KIDS FOUNDATION OBJECTIVE Increase donations to SKF through direct mail promotions delivered to past individual and corporate donors. ACTION - Coordinated the live recording process and proofed creative with the SKF Holiday Mailing - Managed the flow of creative between account team and studio for the January Renewal project - Helped create Planning document for SKF 2013 year - Reviewed mailing statistics for 2012 and conducted research to determine if any external factors may have influenced donations RESULT Proofed and distributed 2 direct mailers over the fall/winter season


YOUTH CHALLENGE GUYANA OBJECTIVE To create an informative website for YCG’s stakeholders that embodies the NGO’s personality. ACTION - Conducted research on web design best practices - Created fun, engaging, youthful layout and design communicating projects, aims, objectives and general information about the organization - Developed a social media campaign involving Facebook and LinkedIn to attract traffic to the site

RESULT 1 – Launched site in September 2013 2 – Google Analytics reveals the site consistently attracts over 115 visits per month, 60% of which are new visitors 3 – Time on site increased from 4.17 to 4.52 minutes 4 – Successfully attracted traffic from new demographic from which the organization hope to attract volunteers and donations

CSO WEB PORTAL OBJECTIVE To develop at web portal for Civil Society Organizations throughout Guyana to increase knowledge sharing. ACTION - Re-designed a new, improved and polished responsive version of the site to help better attract target audience - Updated and expanded CSO database as well as event, opportunities and general information

RESULT New version approved by organization and donors to be launched in December 2013.

VOLUNTEER SERVICES PORTAL OBJECTIVE Improve and finalize design and layout of site to ensure goals met ACTION - Reviewed layout and identified weaknesses and opportunities for improvement - Made improvements to overlapping sidebars and incomplete forms - Created a step-by-step guide instructing the Ministry on how to maintain and update the site and portal independently

RESULT Re-launched the site in November 2013 with improved navigation, a working portal and trained internal staff.

Add a comment

Related presentations

Tyrone  aurelio

Tyrone aurelio

November 10, 2014


E portfolio-1

E portfolio-1

November 10, 2014


John's presentation to EMBA students on knowledge work, the innovation ethics and ...

Looking for an icebreaker that helps team members learn more about each other, imp...

Quantas vezes você pensou sobre diferentes formas de conseguir ter mais foco. São ...

Os segredos do sucesso - Dale Carnegie O livro de Dale Carnegie "Como Ganhar Ami...

Related pages

Top 18 Paula Lanza profiles | LinkedIn

View the profiles of professionals named Paula Lanza on LinkedIn. There are 18 professionals named Paula Lanza, who use LinkedIn to exchange information ...
Read more

Archive for 2013 - Paula Lanza

The Newest Addition to my Portfolio. Posted on September 16, 2013 at 10:46am by paulalanza No Comment. ... Paula Lanza © 2013.
Read more

September – 2013 - Paula Lanza

Archive for September, 2013. Home » 2013 » September. ... The Newest Addition to my Portfolio. ... Paula Lanza © 2013.
Read more

Top 10 Ana Lanza profiles | LinkedIn

View the profiles of professionals named Ana Lanza on LinkedIn. There are 47 professionals named Ana Lanza, who use LinkedIn to exchange information, ideas ...
Read more

Die Reiseprüfung (2010) - Portfolio von Anna Keiderling

Portfolio von Anna Keiderling. Skip to content. Home; Filme. Die ... Paula Lanza ist unsere Redakteurin und Dolmetscherin in Italien und ich wurde zum ...
Read more

GSA - Qual é o Seu Papel? - YouTube

Grupo: Daiany Mourad, Ianh Moll Zovico, Ingrid Cuzzuol, Manuela Belechiano, Paula Lanza. Edição: Ianh Roteiro: Daiany Mourad. Category Education;
Read more

OTEC - OTEC UPDATE - Team Announcement from Victoria ...

Our Portfolio; Product List; Awards; ... OTEC UPDATE - Team Announcement from Victoria Behune, ... Paula Lanza has been promoted to Marketing, ...
Read more

Rádio Spotted FAESA - Compilação - YouTube

Gravação: Gustavo - por Rafael Alcântara Gustavinho - por Ricardo Ghiotto Jéssica - por Manuela Belechiano Princesinha do Funk - por Luiza ...
Read more