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Paul Plant, BIA Kelsey - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

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Information about Paul Plant, BIA Kelsey - Solocal Group UK Event "How To Drive Online...
Marketing

Published on February 27, 2014

Author: SolocalGroupUK

Source: slideshare.net

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Prepared for Solocal Group 27th February 2014

UK SMB Media Consumption – Headlines  The average UK SMB uses 5.1 different media for the purposes of advertising and promotion ⎯ compared to 4.2 in 2011  The most popular media used by UK SMBs is Facebook (used by 41.3%) ⎯ followed by Local newspapers and Email marketing  Average marketing spend by UK SMBs = £3,029 ⎯ more than double what it was two years ago (£1,406) Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.

Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.

* Within next 12 months Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.

* Within next 12 months Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.

* Within next 12 months Proprietary and Confidential. Copyright © 2013 BIA/Kelsey. All Rights Reserved.

For access to the full survey, please contact: Paul Plant +44 7850 758387 pplant@biakelsey.com

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