Published on February 4, 2014
Nicki D. Palmer
Passion with a Purpose Someone once told me, in order to find the career that will make me happy, I should find the one thing that makes time disappear and pursue it. For me, that's writing. Words fascinate me. Or, more specifically, their ability to make an impact does. When used correctly, they can intrigue, entertain, evoke emotion and even persuade change. My hope is that my writing will accomplish these things and more. In my resume, you'll see my experience. But in my writing, I hope you'll feel my passion for words and my drive to make an impact. So let’s get to it, shall we?
Financial BRANDS FEATURED: UNION SAVINGS BANK AMERICAN EAGLE FEDERAL CREDIT UNION (SEE SLIDE 21)
Application: Product Campaign Industry: Financial Print Skills Billboard Concept development Client presentations Copywriting Scriptwriting Creative direction for radio & TV Watch the TV spot at: http://www.youtube.com/user/npalmer110683
Application: Brand Campaign Industry: Financial Billboard Skills Concept development Client presentations Copywriting Scriptwriting Creative direction for radio & TV Watch and listen to the TV and radio spot at: http://www.youtube.com/user/npalmer110683
Health Care BRANDS FEATURED: CIGNA CTHEALTHCHANNEL.ORG
Application: Wellness Program Materials Program Workbook Industry: Health Care B2C Email Skills B2C Flyer Concept development Copywriting Heavy copyediting; boiling down health care jargon to approachable information. B2B Flyer
Application: Brochure Industry: Health Care Skills Copywriting Front Cover Sample Inside
Education BRANDS FEATURED: MANCHESTER COMMUNITY COLLEGE JOURNALISM & MEDIA ACADEMY MAGNET SCHOOL UNIVERSITY OF CONNECTICUT
Application: Brand/Recruitment Campaign Direct Mail Postcard Industry: Education Skills Concept development Client presentations Copywriting Others in series: Scriptwriting Creative direction for radio & TV Also included in campaign, but not shown: Print, OOH, brochure Watch and listen to the TV and radio spot at: http://www.youtube.com/user/npalmer110683
Application: Brand Strategy Industry: Education Skills Strategy Copywriting Positioning Statement Elevating the voices of tomorrow Faculty Pledge Student Pledge Educate. Communicate. Elevate. We are the faculty of the Journalism and Media Academy Magnet School -educators of a new generation. Through actions and words, we inspire our students to own their education. We teach with clarity, responsibility and positivity, so that our students learn to communicate in the same way. We set high expectations, and we equip our students with the knowledge and skills to meet them – and continue to grow. Discipline. Respect. Unity. Maturity. We are the students of the Journalism and Media Academy Magnet School - a new generation of learners. We are disciplined and focused. We appreciate the opportunity to become masters of our message. Through collaboration, creativity and hands-on learning, we will develop our ability to communicate to global audiences. And our commitment to personal, social and professional growth will elevate us in the world of media and beyond. We are cultivating the voices of tomorrow. We are the voices of tomorrow.
Application: Faculty Recruitment Campaign Print iPad Industry: Education Skills Copywriting Watch and listen to the TV and radio spot at: http://www.youtube.com/user/npalmer110683
Non-Profit BRANDS FEATURED: END HUNGER CT! THE UCONN FOUNDATION THE CONNECTICUT FORUM
Application: In-store postcard Industry: Non-profit Skills Copywriting
Application: Web Industry: Non-Profit Skills Project management Web content strategy/architecture Concept development Copywriting Also involved with this project: Scriptwriting for walk-on video Question development for interviews Conducting interviews during shoot for video stories *site is no longer live
Application: Event Marketing (direct mail) Industry: Non-profit Skills Concept development Copywriting Project management Description Connecticut Forum new season announcement postcard. Postcard Back headline reads: It’s no joke. The Connecticut Forum 2009-2010 season is here.
Fitness BRAND FEATURED: CARDIO EXPRESS
Application: Brand Strategy Industry: Fitness Skills Strategy Copywriting Positioning Statement Your X time begins here Mission Statement At Cardio Express, we equip you with everything you need to X out the daily grind. We are your fitness sanctuary – the place you go to focus on no one but you. We’re the motivation you need. The energy you want. The positive force that leads to the healthy lifestyle you crave. Anytime you need it, come and get it. Your X time begins here.
Entertainment/Tourism BRAND FEATURED: SEMINOLE HARD ROCK HOTEL & CASINO
Application: Product Promotion (direct mail) Industry: Entertainment/ Tourism Skills Copywriting Description Seminole Hard Rock Hotel & Casino instant scratch game postcard.
Application: Brand Print Campaign Industry: Entertainment/ Tourism Skills Concept development Copywriting
Corporate BRAND FEATURED: HARTFORD STEAM BOILER
Application: Event Marketing via direct mail Industry: Corporate Skills Concept development Copywriting Project management Others in series: Description Hartford Steam Boiler customer dinner invitation for a clam bake in Boston. Inside left panel reads: “In Boston, of course.” All remaining inside copy is standard invitation message
Toys BRAND FEATURED: LEGO
Application: Product Promotion (direct mail) Industry: Skills Copywriting Toys
Construction BRAND FEATURED: NORTHEAST BUILDER’S FINISH, INC
Application: Web Industry: Construction Skills: New business acquisition Client presentations Project management Web content strategy/architecture Copywriting
& Industries: Financial Travel Education Health Care Check out http://www.youtube.com/user/npalmer110683 for TV, radio and video scriptwriting samples.
Contact Me Please contact me via the method most convenient for you. I am eager to get to know your company better and would very much appreciate the opportunity to introduce myself in person. Phone: 860.882.7701 Email: MorethanWordsLLC@gmail.com Address: East Hampton, CT
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