Published on October 4, 2008
Partnerships and goal alignment
This is you
This is you, and the things you know
This is you, the things you know, and your client
And the things your client knows
This is your client’s goal
And this is your goal
They seem to be aligned. Well done.
But you actually have a bunch of goals
And so does your client
It’s kind of like your orientation, or the direction you are heading
And your client has one also
And while you main goals are aligned…
You aren’t exactly on the same page
There is overlap, but there are also differences
You know it’s good to be aligned with your client
But you aren’t
You can tackle this issue in different ways ?
You can change your locus so that you are more aligned with your client
You can expand your scope so that you are more aware of their goals and motivations
You can contract a more appropriate resource
You can accept the variations
Given your client’s goals
And what you know
What would you do?
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