Partnering With Social Media Savvy Agents To Meet More Buyers Online

100 %
0 %
Information about Partnering With Social Media Savvy Agents To Meet More Buyers Online

Published on January 5, 2010

Author: markmadsen



Loan Officers -

Position yourself as an invaluable asset to your social media savvy real estate agents.

Provide them with something that they care more about than:

Low Rates, Leads and Returned Phone Calls

Million Dollar Question....... Agent to Loan Officer: "What can you provide me that your competition can't or won't?"

The Main Challenge: What's Your Unique Selling Proposition?

The Good News: It is possible for loan officers to develop a true competitive advantage in this market by leveraging social media.

Partnering With The Right Agents Position yourself as an invaluable asset to your social media savvy real estate agents. Provide them with something that they care more about than: Leads, Low Rates and Returned Calls....

Hi, I'm a Mortgage Blogger Mark Madsen Justin McHood Las Vegas Mortgage Blogger Arizona Mortgage Blogger Twitter: @mark_madsen Twitter: @jmchood

In This Webinar, You'll Learn: A proven system for partnering with the right social media savvy agents for the purpose of: o Getting in front of their clients, team and competitors o Establishing yourself as a valuable marketing asset o Earning the Trust and Respect you deserve as a Mortgage Pro

What Do Web-Based Agents Care About? Content Traffic Links

Content = The Most Important Thing

8 Reasons Agents Need Mortgage Content #1 Specialized mortgage information requires an experienced lending professional's insight • Guideline Changes • First-Time Home Buyer Lending Tips • County / Program Loan Limits • Credit / Re-Score Education • Appraisal Regulations • Income / Asset FAQ's • Down Payment Assistance • MDIA, GFE, RESPA, WTF...

8 Reasons Agents Need Mortgage Content #2 Buyers, Sellers and Agents always have mortgage related questions • What's the deal with FHA and condos? • How long do I have to wait after a short sale? • Does the home need a stove to pass an FHA appraisal? • Do I need to prove my income if I'm rich? • Can my baby's momma's momma co-sign if she has better credit? • How fast can we close? • Will rates go up in 3 months?

8 Reasons Agents Need Mortgage Content #3 Relevant and timely information is excellent to include in newsletters or email campaigns • Economic Indicators that impact rates • Government incentives with expirations • FHA Mortgagee Letters - updates • Loan Limit changes • Loan Level Price Adjustments • The loss of banks or programs • HVCC concerns

8 Reasons Agents Need Mortgage Content #4 An educated client is more valuable to the agent, loan officer and community • Important decisions aren't made based on emotion or fear • Time isn't wasted driving around viewing the wrong properties and price ranges • Closings move faster with a fully qualified and informed buyer • Sellers are more patient if they understand the lending process • Listings get priced properly initially

8 Reasons Agents Need Mortgage Content #5 Moves prospects through a controlled sales cycle while keeping them on the agent's site 1. Buyer searches Google for listings 2. Buyer finds homes on agent's site 3. Buyer wants to inquire about a loan 4. Buyer finds Mtg. info on agent's site 5. Buyer contacts agent or LO

8 Reasons Agents Need Mortgage Content #6 Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO FACT: • Buyers are on an agent's site for an avg of 3-5 months researching homes, communities and culture • Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust

8 Reasons Agents Need Mortgage Content #7 Industry related keywords and frequent content are great for SEO / SEM

8 Reasons Agents Need Mortgage Content #8 Specific articles will drive targeted traffic = Motivated and Informed "The Web is different. Instead of one-way Long Tail Search Engine Marketing interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." ....Seth Godin

8 Reasons Agents Need Mortgage Content EX: "Las Vegas FHA First Time Home Buyer"

Targeted Traffic - Be Where The Buyers Are Buyers Are Online Looking For Homes

Capture Targeted Traffic - 3 Simple Steps • Write blog articles that answer "Buying" questions • Buyers seeking mortgage info on Google will find your agent's blog • Let your agent's MLS search and CRM convert for you

Link Back To Your Agent's Blog SEO - Search Engine Optimization Back Link Strategy: Links = "Referral" in the eyes of Google • Use proper anchor text Las Vegas Real Estate vs click here for homes • Link from multiple web sites

Link Back To Your Agent's Blog Example: Proper Use of Anchor Text

Finding / Meeting New Agents Online Get in their space online, establish relationship, call *Don't be an idiot 1. Google Blogs (City + Real Estate) 2. Google Reader - subscribe 3. 4. Comment on their WP Blog 5. Twitter 6. LinkedIn 7. Facebook Groups / Pages 8. Zillow / Trulia 9. Start a blog - link back *See Webinar: 7 Strategies For Meeting Agents Online

Execution - Change The Game • Agents need: Content, Traffic, Links • Search for RE partners online • Get in their space, don't be a tool • Ask to contribute to their blog • Write excellent Mtg. content • Promote your agent's blog online • Network with other LOs in the game Twitter: @mark_madsen

Add a comment

Related presentations

Related pages

Social Media Savvy | LinkedIn

View 3546 Social Media Savvy posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn.
Read more

Social Media Savvy: | LinkedIn

View 3537 Social Media Savvy: posts, ... Social Media Savvy: Articles, experts, jobs, and more: ... Online course.
Read more

Social Media Management - Agent Solutions | Jennifer ...

... Social Media Management, WordPress and more to real estate ... position you in front of these tech savvy ... of partnering with Agent Solutions:
Read more

GAT Marketing

... Social Media Agents and Dedicated Ad Buyers will give you the ... GAT Marketing has managed the complete redesign of the OnTarget Magazine's online ...
Read more

News - HouseLens

HouseLens is all about professional visual marketing services for savvy real estate agents. ... 2015 HouseLens is partnering ... photos social media ...
Read more

Tech Savvy Agent, The Pulse of Real Estate Technology

Tech Savvy Agent was created ... more and more home ... Reviews search SEO social Social Media Technology Tech Savvy Agent Tech Savvy Talk ...
Read more

Social Media |

A strong social media presence online ... A strong social media presence online can help real estate professionals attract more ... Meet the social media ...
Read more

SavvyCard Mobile Marketing and Engagement System

With the SavvyCard® Mobile Engagement System, ... social media, SEM and SEO. FOR REAL ... win more listings, find more buyers, ...
Read more