Published on January 5, 2010
Million Dollar Question....... Agent to Loan Officer: "What can you provide me that your competition can't or won't?" www.TopofMind.com
The Main Challenge: What's Your Unique Selling Proposition? www.TopofMind.com
The Good News: It is possible for loan officers to develop a true competitive advantage in this market by leveraging social media. www.copyblogger.com/usp www.TopofMind.com
Partnering With The Right Agents Position yourself as an invaluable asset to your social media savvy real estate agents. Provide them with something that they care more about than: Leads, Low Rates and Returned Calls.... www.TopofMind.com
Hi, I'm a Mortgage Blogger Mark Madsen Justin McHood Las Vegas Mortgage Blogger Arizona Mortgage Blogger Twitter: @mark_madsen Twitter: @jmchood www.TopofMind.com
In This Webinar, You'll Learn: A proven system for partnering with the right social media savvy agents for the purpose of: o Getting in front of their clients, team and competitors o Establishing yourself as a valuable marketing asset o Earning the Trust and Respect you deserve as a Mortgage Pro www.TopofMind.com
What Do Web-Based Agents Care About? Content Traffic Links www.TopofMind.com
Content = The Most Important Thing www.TopofMind.com
8 Reasons Agents Need Mortgage Content #1 Specialized mortgage information requires an experienced lending professional's insight • Guideline Changes • First-Time Home Buyer Lending Tips • County / Program Loan Limits • Credit / Re-Score Education • Appraisal Regulations • Income / Asset FAQ's • Down Payment Assistance • MDIA, GFE, RESPA, WTF... www.TopofMind.com
8 Reasons Agents Need Mortgage Content #2 Buyers, Sellers and Agents always have mortgage related questions • What's the deal with FHA and condos? • How long do I have to wait after a short sale? • Does the home need a stove to pass an FHA appraisal? • Do I need to prove my income if I'm rich? • Can my baby's momma's momma co-sign if she has better credit? • How fast can we close? • Will rates go up in 3 months? www.TopofMind.com
8 Reasons Agents Need Mortgage Content #3 Relevant and timely information is excellent to include in newsletters or email campaigns • Economic Indicators that impact rates • Government incentives with expirations • FHA Mortgagee Letters - updates • Loan Limit changes • Loan Level Price Adjustments • The loss of banks or programs • HVCC concerns www.TopofMind.com
8 Reasons Agents Need Mortgage Content #4 An educated client is more valuable to the agent, loan officer and community • Important decisions aren't made based on emotion or fear • Time isn't wasted driving around viewing the wrong properties and price ranges • Closings move faster with a fully qualified and informed buyer • Sellers are more patient if they understand the lending process • Listings get priced properly initially www.TopofMind.com
8 Reasons Agents Need Mortgage Content #5 Moves prospects through a controlled sales cycle while keeping them on the agent's site 1. Buyer searches Google for listings 2. Buyer finds homes on agent's site 3. Buyer wants to inquire about a loan 4. Buyer finds Mtg. info on agent's site 5. Buyer contacts agent or LO www.TopofMind.com
8 Reasons Agents Need Mortgage Content #6 Establishes Trust / Authority and makes it easier for agent to refer client to preferred LO FACT: • Buyers are on an agent's site for an avg of 3-5 months researching homes, communities and culture • Borrowers spend an avg 1.5 minutes on a mortgage site looking for someone they can trust www.TopofMind.com
8 Reasons Agents Need Mortgage Content #7 Industry related keywords and frequent content are great for SEO / SEM www.TopofMind.com
8 Reasons Agents Need Mortgage Content #8 Specific articles will drive targeted traffic = Motivated and Informed "The Web is different. Instead of one-way Long Tail Search Engine Marketing interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." ....Seth Godin www.TopofMind.com
8 Reasons Agents Need Mortgage Content EX: "Las Vegas FHA First Time Home Buyer" www.TopofMind.com
Targeted Traffic - Be Where The Buyers Are Buyers Are Online Looking For Homes www.TopofMind.com
Capture Targeted Traffic - 3 Simple Steps • Write blog articles that answer "Buying" questions • Buyers seeking mortgage info on Google will find your agent's blog • Let your agent's MLS search and CRM convert for you www.TopofMind.com
Link Back To Your Agent's Blog SEO - Search Engine Optimization Back Link Strategy: Links = "Referral" in the eyes of Google • Use proper anchor text Las Vegas Real Estate vs click here for homes • Link from multiple web sites www.TopofMind.com
Link Back To Your Agent's Blog Example: Proper Use of Anchor Text www.TopofMind.com
Finding / Meeting New Agents Online Get in their space online, establish relationship, call *Don't be an idiot 1. Google Blogs (City + Real Estate) 2. Google Reader - subscribe 3. Mybloglog.com 4. Comment on their WP Blog 5. Twitter 6. LinkedIn 7. Facebook Groups / Pages 8. Zillow / Trulia 9. Start a blog - link back *See Webinar: 7 Strategies For Meeting Agents Online www.TopofMind.com
Execution - Change The Game • Agents need: Content, Traffic, Links • Search for RE partners online • Get in their space, don't be a tool • Ask to contribute to their blog • Write excellent Mtg. content • Promote your agent's blog online • Network with other LOs in the game Twitter: @mark_madsen www.TopofMind.com
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