Partner_Sales_ Meet_Vikram

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Published on January 9, 2009

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Slide 1: MAIA Intelligence Welcomes you to ‘Partner Sales Conference’ Panvel – July 18, 2007 Slide 2: Business Intelligence – An Overview MAIA’s offering in brief Competitive scenario MAIA Value Proposition MAIA Sales Strategy Key Presentation points MAIA Marketing Initiatives Business Intelligence - An Overview : Business Intelligence - An Overview Gartner: Business Intelligence is #1 priority for CIOs : Gartner: Business Intelligence is #1 priority for CIOs Slide 5: Worldwide business intelligence (BI) software market is poised for constant growth through 2009, when the market is projected to reach $3 billion in 2009 - Gartner Inc Business Intelligence Software Market in India : Business Intelligence Software Market in India Indian market for Business Intelligence (BI) is growing at a CAGR of 27 percent and is expected to be $ 17 million market by end-2007 – An IDC Report Reasons for being bullish on BI Investments in India : Reasons for being bullish on BI Investments in India Heavy investments in ERP, CRM, HRMS, SCM applications over the last decade Managing information is becoming critical for Business growth Increased competition due to globalisation has necessitated effective and faster decision making across all functions Business optimisation can be effectively achieved by making data analysis possible at all levels Single View representation and analysis of enterprise data will add an additional thrust to smart decisions What does Business Intelligence Software include? : What does Business Intelligence Software include? Data mining Software End-User Query Reporting & Analysis Software Packaged Data Mart / Datawarehouse ETL Tools Slide 9: Increasing Value MAIA Business Intelligence OfferingsenableOperational Business Intelligence End User QueryReporting & Analysis : MAIA Business Intelligence OfferingsenableOperational Business Intelligence End User QueryReporting & Analysis MAIA’s offering in the Business Intelligence space : MAIA’s offering in the Business Intelligence space MAIA Business Intelligence Product Offerings : MAIA Business Intelligence Product Offerings 1KEY Client Server Arch. Connects to all DBs 1KEY View 1KEY Cube 1KEY Chart 1KEY Query Builder 1KEY Scheduler 1KEY File Reader Real-time BI & Reporting possible WebKeY Web Arch. Connect to all DBs Supports all browsers WebKeY View WebKeY Chart WebKeY Query Builder WebKeY Scheduler Real-time BI & Reporting possible Target segment for MAIA BI Products : Target segment for MAIA BI Products Reporting Compliance with 1KEY : Reporting Compliance with 1KEY 1KEY - Key Features : 1KEY - Key Features Single Reporting Platform High performance and scalability High control with multiple levels of rights & securities Flexible report formatting tool for business users Ease of Query building for IT users Visually stunning reports (View, Cube & Chart reports) Local data analysis Simple architecture Mass Reporting Affordable About MAIA Intelligence : About MAIA Intelligence Indian champion in the Business Intelligence Software space Technology driven Product development since 2003 Focus on ‘Operational Business Intelligence’ Mission: ‘To enhance customers investments in Application Software’ Regional Partner Network across India Dedicated Product Development, Delivery & Support team to enable customer satisfaction and referenceability Customers like Pidilite, Asit C. Mehta, Lok Housing, Kodak, Thyocare…since August 2006 1KEY / WebKeY possible ecosystems : 1KEY / WebKeY possible ecosystems 1KEY / WebKeY 1KEY & WebKeY Solution Components : 1KEY & WebKeY Solution Components Partner services MAIA Value Proposition : MAIA Value Proposition Today’s Reporting facts… : Today’s Reporting facts… Limited standard reports in applications like ERP, CRM, SCM etc – Time consuming scripting for additional reports Availability of only Static reports – No analysis possible For analysis & intelligence, export to Excel – Chances of data corruption and data manipulation Today’s Reporting FactsContd… : Today’s Reporting FactsContd… Multiple Data sources – Single view not possible Tactical & Strategic Business Intelligence for top management – After-the-fact reports and analysis Adhoc and enhancement requests from business users – Productivity loss of IT resources Solution : Operational Business Intelligence & Reporting MAIA Value Proposition : MAIA Value Proposition Convert all existing static reports (standard & non-standard) to dynamic reports with rich features for data analysis Create a mechanism of generating non-standard and ad-hoc reports using 1KEY, thereby reducing the dependency on third party vendors and/or proprietary skills Provide a secure, enterprise-wide easy to deploy and easy to use BI & Reporting tool where users can create and format their own reports MAIA Value PropositionContd… : MAIA Value PropositionContd… Connect directly to the source data, thereby enabling real-time Business Intelligence and reporting Standardise on a single reporting platform across multiple applications & databases Create an Operational Business Intelligence (Empowering ALL employees) set-up with easy-to-use multi-dimensional analytics MAIA Strategy : MAIA Strategy MAIA Strategy : Customers & Partners are not part of our strategy They are OUR SOLE STRATEGY… MAIA Strategy MAIA Marketing Strategy : MAIA Marketing Strategy Corporate & Product branding Lead Generation Customer Testimonials MAIA Sales Strategy : MAIA Sales Strategy Focus on potential verticals Develop a regional partner network First target : CIO with Technical Value Proposition Second Target: Key Business User (s) with Business Value Proposition Third Target: CEO with Strategic Value Proposition OEM partnerships with Enterprise Application vendors Technical Value Proposition : Technical Value Proposition How many of your IT users are writing mundane Reporting queries? Do your business users have a flexible reporting tool to generate and format their own reports? What is the frequency of Business Users coming to the IT department with new / enhancement requests for reports? Technical Value PropositionContd… : Technical Value PropositionContd… Are people using excel for reporting? What is the sanctity of data when say a Sales report generated by a TM is compared with that of the AISM, both reports developed in excel? Are your IT users able to re-use the work they have already done in generating query statements? Technical Value PropositionContd… : Technical Value PropositionContd… How dependent are you on your third party application vendor to develop new reports? How many reports are you currently managing and what is the significance of each report? What do you do when you need to create a single view of data coming from multiple data sources? Have you ever considered setting up an Operational Business Intelligence infrastructure? Business Value Proposition : Business Value Proposition What if we give you a tool which can convert all your existing static reports to dynamic reports? Are you sure on the sanctity of data coming in excel reports from various individuals? Are all your business users equally competent to use excel? Business Value PropositionContd… : Business Value PropositionContd… How much time do you spend in collating data from your applications and multiple excel sheets? What is the significance of multiple reports generated in your department currently? Would you like to have a look at a BI tool which is extremely user friendly, for Business Users and can easily combine your current multiple reports into a single dynamic report with intuitive analytic features? Strategic Value Proposition : Strategic Value Proposition Are you able to get a reliable, single view of your enterprise-wide data with rich analysis features? Do you think you have a single, streamlined Reporting and Analysis platform across your organisation? Don’t you think you will have an advantage if all users in your organisation are empowered with a secure data analysis tool? Strategic Value Proposition : Strategic Value Proposition How many times have you restrained yourself from rolling out your current BI tools / investing in BI tools because of TCO issues? Have you tried incorporating an easy to comprehend and widely accepted single CPM & KPI structure across your organisation? OEM Partnerships : OEM Partnerships Joint positioning with Software Application vendors with the MAIA Value proposition Creating customer testimonials by implementing in current customer base of Software Application vendor Joint Marketing campaigns to a focused audience CPM & KPI concepts with MAIA solutions : CPM & KPI concepts with MAIA solutions Business Challenges : TECHNOLOGY Business Challenges Transaction Volume Market Volatility Consolidation Suppliers Government Reforms Customer Management Manpower Competition Today’s Business Pressures : Today’s Business Pressures Marketing Risk Service Sales Project Mgmt HumanResources Credit Finance Plan & Model Execute Report & Analyze Corporate Performance Management : Corporate Performance Management ‘Corporate Performance Management (CPM) is the area of Business Intelligence (BI) involved with monitoring and managingan organization's performance, according to Key Performance Indicators (KPIs) CPM Significance : CPM Significance Marketing Departments can develop better products & services, assess the results of campaigns, better understand their target market, cross sell, upsell… Credit Departments can leverage CPM for collaborative analysis and slicing and dicing data in new and creative ways Human Resource Departments can use it extensively to analyze the workforce and the impact of salary and related decisions Executives can get real-time access to key performance indicators, and would be able to interact and drill-down on data as against a static number … What CPM enables? : What CPM enables? Make the right investments in products, people, projects and processes Continuously assess operational performance based on key performance indicators and historical trends Adjust & re-align strategies as needed to achieve organizational goals Deliver consistent information to all levels within the organization for collaborative performance Visualise enterprise-wide planning and budgeting in a single model What CPM enables?Contd… : What CPM enables?Contd… Analyze customer, product and services profitability in real-time Consolidate financial data from disparate sources across the entire enterprise Standardise on data communication, data comprehension & data control Optimise IT resources and infrastructure Single version of the truth CPM Framework : CPM Framework C3 : Communication, Comprehension, Control CPM Elements : CPM Elements CPM factors : CPM factors CPM Benefits : CPM Benefits CPM Benefits : CPM Benefits Initiating CPM : Initiating CPM Integrate and take advantage of existing IT assets Identify the data integration strategy Identify a Business Intelligence strategy (Operational + Tactical) Blending Business Intelligence with elements of planning, budgeting and appropriate-time monitoring Identify measurable Business Performance Parameters (BPP) Peg operational data with BPP Improve and simplify pegging continuously Slide 51: Data Communication Slide 52: Data Comprehension Slide 53: Data Control Slide 54: Data Communication Slide 55: Data Comprehension Slide 56: Data Control Summary : Summary CPM is not a technology, but a Business Strategy Core concept for CPM : C3 (Communication, Comprehension & Control) Business Intelligence is an Intelligent first step in incorporating CPM SWOT Analysis of MAIA’s offerings : SWOT Analysis of MAIA’s offerings MAIA SWOT : MAIA SWOT MAIA SWOT contd… : MAIA SWOT contd… MAIA Partner Initiatives : MAIA Partner Initiatives MAIA Partner Support Initiatives : MAIA Partner Support Initiatives Joint Marketing Campaigns Regional Vertical OEM Leads generated through MAIA Marketing campaigns, event participation etc Product Training Product Delivery Online Knowledge portal – MAIA Forum ( www.maiaforums.surebrowse.net ) Marketing Materials MAIA Partner – Go for Growth plan : MAIA Partner – Go for Growth plan License resell margins Service Revenues Special Partner Incentive plan MAIA’s expectations from Partners : MAIA’s expectations from Partners Weekly update on leads Dedicated Sales and Consulting Resources Monthly strategic plan on what can be done jointly Suggestions to improve channel traction Weekly updates during delivery Business plan for MAIA products & services MAIA Core Customer Offerings : MAIA Core Customer Offerings Give results, not sales pitches Talk to customers about partnership, not products Understand customer needs for better decision making Customers should get inspired by meeting us About MAIA Intelligence : About MAIA Intelligence Indian champion in the Business Intelligence Software space Technology driven Product development since 2003 Focus on ‘Operational Business Intelligence’ Mission: ‘To enhance customers investments in Application Software’ Regional Partner Network across India Dedicated Product Development, Delivery & Support team to enable customer satisfaction and referenceability Customers like Pidilite, Asit C. Mehta, Lok Housing, Kodak, Thyocare…since August 2006 Slide 67: Thank You! Vikram Kole Head – Marketing vikram@maia-intelligence.com

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