Parle agro, Product , maket

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Information about Parle agro, Product , maket

Published on February 16, 2009

Author: sikanderkush


Presentation On : 2/16/2009 Parle Agro 1 Presentation On By Manish Kr. Sinha Company Overview : 2/16/2009 Parle Agro 2 Company Overview The company was founded in 1985 and is based in Mumbai, India. Parle Agro Pvt., Ltd. manufactures, distributes, sells, and exports fruit drinks in India and internationally. It offers fruit and milk drinks, packaged water, and apple and mango drinks in polyethylene terepthalate (PET) bottles and containers, and tetra packs. It distributes its products through franchisees. Ms Nadia Chauhan, Director, Parle Agro Philosophy : 2/16/2009 Parle Agro 3 Philosophy Business Statement: “We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation.” Our Vision: “To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.” Our Mission: “We will be the leaders in our business by- maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.” Products : 2/16/2009 Parle Agro 4 Products Mango Frooti : 2/16/2009 Parle Agro 5 Mango Frooti Most popular fresh 'n' juicy mango drink has been around since 1985. It has also been rated as India's Most Trusted Fruit Beverage Brand. Mango Frooti has this unique ability to change with the times, and to adapt to the diverse preferences of consumers across ages. Frooti is available in 65ml and 200ml TetraPak, 250ml, 500ml, 1Ltr. and 1.5 Ltr. PET, and 200ml and 2Ltr PET (in select markets). Appy Classic : 2/16/2009 Parle Agro 6 Appy Classic It is Born in 1986, this premium apple drink has been everybody's favorite when it comes to, well, apple drinks. Over the years, it has shaken off its trendy image to become a classy and premium drink. The aesthetic slick black packaging helped, of course. Thus, attracting not just the young, but also the adults Bailley : 2/16/2009 Parle Agro 7 Bailley Bailley Packaged Drinking Water. The first water brand to be issued the ISI certification. The first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. Bailley is available in 200ml, 330ml, 1 Ltr. & 2 Ltr. PET and 20 Ltr SKU as well. Appy Fizz : 2/16/2009 Parle Agro 8 Appy Fizz Most chilled out member of our family, AppyFizz. He's young, fun and famous. Launched in 2005, this new kid on the block is a sparkling apple drink that comes in a sleek champagne-shaped bottle. Appy Fizz has become quite a popular figure amongst the youth who frequent places like college canteens, discotheques, pubs, etc. Hmm, thoroughly a cool drink to hang out with. Appy Fizz is available in 300ml, 500ml and 1 Ltr. PET ButterCup : 2/16/2009 Parle Agro 9 ButterCup Strike a conversation with the sweet talker Parle Agro product family. As they say, ButterCup is sugar, wise and everything nice. PET Performs and Caps : 2/16/2009 Parle Agro 10 PET Performs and Caps Parle Agro PET Preforms and Caps is Plastic Division. It is a leading player in Polyethylene Terephthalate (PET) preforms. And is widely used in bottled water, beverage, edible oil, foods and pharmaceutical industries, etc. The division successfully managed to introduce the world's lightest beverage preform neck, ML-27 (Multi-Lock 27) in India. These preforms can be used in a variety of applications like still water, low-carbonated products and warm-filled juices. The quality control procedures we follow are strictly in accordance with general QMS requirements as per ISO-9001-2000. V3 Fitness : 2/16/2009 Parle Agro 11 V3 Fitness V3 - The Fitness Commune. Verve, Vigour and Victor describe it the best. V3 is a health and fitness commune situated at Juhu and Malad, Mumbai. V3 was set up to encourage and assist people to stay fit both physically as well as mentally. Various activities are conducted, from dance classes to yoga to Tai Chi that help in attaining complete fitness. Targeted Market : 2/16/2009 Parle Agro 12 Targeted Market Recreational; Fitness; Health; Lifestyle; Sports; Cont… : 2/16/2009 Parle Agro 13 Cont… Primary Market Kids- Fond of Fruit Juice; Teens- More Experimental; Youth- Experimental and more buying power; Working People; Housewives; and Elderly people. Cont… : 2/16/2009 Parle Agro 14 Cont… Secondary Market Travel Industry – Airlines, Railways and local transport systems; Recreational- Movie Theatre, Malls etc. Competitor of Parle Agro : 2/16/2009 Parle Agro 15 Competitor of Parle Agro Coca Cola India (Pulpy Orange/ Maaza); PepsiCo (Tropicana); Dabar (Real); Mother Dairy (Safal); Godraj Beverages(Xs Brand/ Sofit) Freshgold Market Share of Frooti : 2/16/2009 Parle Agro 16 Market Share of Frooti In 2005 According to F&B News Website Parle Agro's Frooti is India's first national mango drink. The mango segment is 95% of the Indian fruit drink market and Frooti has 85% market share in the tetra pack segment. In 2008 Frooti have 70% market share of fruit juice. Thank You : 2/16/2009 Parle Agro 17 Thank You

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