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Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014

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Information about Parents as Ambassadors, Advocates and Word of Mouth Marketers, NAIS 2014

Published on March 1, 2014

Author: ricknewberry

Source: slideshare.net

Description

This is a presentation given at the NAIS 2014 Conference by Rick Newberry, Shannon Drosky and Laura Murphy. During this presentation we discuss a framework for a word of mouth marketing campaign and show how it was implemented at The Out-of-Door Academy in Sarasota, FL.
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