Paramount pictures

33 %
67 %
Information about Paramount pictures

Published on January 6, 2014

Author: Connorevansmedia




BRIEF INFORMATION. Following the huge amount of success from the last Anchorman film, Paramount recently decided to create a second film carrying on from the last one. The film is set in New York City – a stereotypical and frequently used metropolis in the modern media. Ron and his news team are moved to New York after their news channel decides to open a brand new station in Manhattan. With their San Diego days behind them, Ron, Brick, Champ and Brian must adapt to life in The Empire state and do their best to fit to the news station – whilst competing with other news reporters and anchormen to gain dominance in the news room. The Anchorman 2 was released in December of 2013 – In time for the new year.

OTHER MEANS OF ADVERTISING. The advertising team who are responsible for the popularity of the Anchorman 2 have come up with alternative and clever ways of advertising their film. The first method of advertising that they have used is placing “Ron Burgundy’s” (Will Ferrell’s) face on different flavours of Tango. These have been labelled as “Limited Edition” cans and offer a range of different prizes such as cinema tickets. This is a brilliant advertising move for not only The Anchorman – but Tango too. The advertising team have chosen to place Ron Burgundy’s face on the can of a popular drink to increase their popularity. In turn, Tango’s sales will increase because of the prizes that can be won by purchasing the drink.

BEN AND JERRY’S ICE CREAM. Not only have the advertising team of The Anchorman 2 teamed up with Tango, but they have also teamed up with Ben and Jerry’s ice cream, to release a limited edition flavour onto the market for the duration of the film’s showing across the world. Ben and Jerry’s have created a “Scotchy Scotch Scoth” flavour. This plays on the fact that Ron Burgundy drinks scotch on a regular basis before and after recording. Further more, it links back to his famous lines “I love scotch… Scotchy Scotch Scotch.” This will once again increase the popularity of the film because Ben and Jerry’s is the most widely purchased ice cream brand in the world.

COMPETITIONS. Along with featuring on the packaging of well known food brands, The Anchorman 2 and Tango have teamed up to create a competition for those who want to be in with the chance to win free tickets to see the film. The chance to win free tickets to see the film will make more people want to compete and will then mean that the word of mouth for the film will be improved!

WEBSITE The team who are responsible for advertising the Anchorman 2 have created a website for fans of The Anchorman to visit. Whilst visiting this website, the viewer can learn all the information they need to about the film, whilst watching videos, looking through pictures, entering competitions and playing games. The website is suitable for all ages and can easily entertain the viewer.

Add a comment

Related presentations

Related pages

Paramount Pictures

Feature film production and distribution, video and DVD worldwide distribution, and production of programs for television broadcast and syndication.
Read more

Willkommen - Paramount Home Entertainment (Germany) GmbH ...

PROGRAMM TOP-TRAILER USER-CORNER NEWSLETTER PARAMOUNT-INFO PRESSE TRADE © 2016 Paramount Pictures. Nutzungsbedingungen | Jobs | Kontakt | AGB ...
Read more


Read more

Paramount Pictures – Wikipedia

Paramount Pictures stellte bis 2003 über 3000 Filme her, darunter Welterfolge wie Jäger des verlorenen Schatzes, Der Pate, Star Trek, Spiel mir das Lied ...
Read more

Paramount Pictures - Wikipedia, the free encyclopedia

Paramount Pictures Corporation (commonly known as Paramount Studios or simply Paramount, and formerly known as Famous Players-Lasky Corporation) is an ...
Read more

Programm - Paramount Home Entertainment (Germany) GmbH ...

PROGRAMM. Es werden alle Produkte von Paramount dargestellt. In der rechten Spalte haben Sie die Möglichkeit, die Anzeige nach Ihren Wünschen verändern.
Read more

Paramount Pictures [us] - IMDb

Paramount Pictures - Filmography. Join IMDb Pro for more details!
Read more

Paramount Pictures - YouTube

The official YouTube channel for Paramount Pictures! ... Watch the movie trailer for 10 Cloverfield Lane, a new film from J.J. Abrams. 10 Cloverfield Lane ...
Read more

Movies | Paramount Pictures

The Paramount Story; Academy Awards; Store. Digital Movies; Merchandise; Auctions; Facebook Twitter Pinterest YouTube Instagram Tumblr. ... © 2016 ...
Read more

Paramount Pictures

Paramount Pictures. 8,788,349 likes · 8,639 talking about this. Welcome to the official Facebook page for Paramount Pictures UK. Follow us at...
Read more