Paradigm Spit: Creativity = 5

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Information about Paradigm Spit: Creativity = 5
Marketing

Published on March 6, 2014

Author: SimonPont

Source: slideshare.net

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Simon Pont talks at the Marketing Society in Dublin on creativity, the need to re-invent, and why we all need to become happy, enthusiastic iconoclasts. March 6, 2014. #creativesellsout

Simon Pont Paradigm Spit Paradigm Spit Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont “ The Paradigm Spit Digital Age has taken tiger-sized former bites out of paradigms, then spat the gristle far across the room. Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit Terms Definitions Former Practices Established Wisdoms Once Proven Conventions Institutional Castle Keeps Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Video Paradigm Spit TV “Content” Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit WE NOW LIVE IN A “DIGITAL STATE” WHERE WE DO THE SIMPLEST THINGS DIFFERENTLY Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit FROM CASUALTY TO COMEBACK 7 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont When Fiction Bleeds Paradigm Spit to “advertise” - to in in to call attention to something, a boastful or ostentatious manner, a public medium induce people to buy The Meg Yum Marketing Society IFFP13 Soundview Live verb 6 December16th, 2013 January 19th 2014 March 25 July 7

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit The Limited Edition “Dyson DC25 Blueprint” 10 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit THE FUNNEL... FLIPS The Analogue… THEN The Digital… NOW Source: Digital State (2013) Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit 1. Creativity is… Iconoclasm Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit Creativity is… Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit 2.Creativity is… Connecting Dots Galileo manuscript - Sidereus Nuncius - March 1610 17 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit “ ...to know the best that is known and thought in the world, and by MAKING THIS KNOWN, to create TRUE and FRESH IDEAS. ” Matthew Arnold (1822–1888), Poet, Culture & Anarchy Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit BRANDS SHAPE THEMSELVES FROM A CONSTELLATION OF REFERENCE POINTS Star Charts Meg 13 The Marketing Society Orion’s Belt March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit “ One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colours of the rainbow in the wrong order. You couldn’t dream of a more appropriate logo: lust, knowledge, hope, and anarchy. ” Jean Louis Gassée, Former Apple executive 21 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont “ Paradigm Spit There were a lot of different colour iterations. We ended up with the primary colours, but instead of having the pattern go in order, we put a secondary colour on the L, which brought back the idea that Google doesn't follow the rules. Ruth Kedar, Google Meg 13 The Marketing Society ” March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit Phaeton & his Dad’s Sun-Chariot 24 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont 25 Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit Born 1974 Blue Ribbon Sport: 1964 Nike Inc: 1978 Just Do It: 1988 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit 3. Creativity is… the Power of Meg 13 The Marketing Society Suggestion March 7th, 2013 6 2014

Simon Pont Paradigm Spit “Never underest...” Canal+ (2009) 76” Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit The Future for Brands & Marketing... The intersection of FUNDAMENTAL STORY-TELLING PRACTICES... and how DIGITAL MEDIA CAN CREATE OBLIQUE ENTRY POINTS Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit Toy Tantalise Tease Feed Meg 13 The Marketing Society March 7th, 2013 6 2014

The Monster

Simon Pont Paradigm Spit JAWS (1975) Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit “It made me become more like Alfred Hitchcock: to tease, to make a the-less-you-see-& shark Robert Shaw the-more-you-get thriller.” Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit DISTRICT 9: BUS BENCHES Transmedia teaser (2009) Location: West Hollywood, Los Angeles Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit LIMITLESS: UNDERGROUND TUBE CARDS Transmedia teaser (2011) Location: Bakerloo line, London Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit PROMETHEUS (2012): VIRAL FILMS X3 Viral 2 (April): “Happy Birthday David” Meg 13 The Marketing Society Viral 1 (Feb): Peter Weyland at TED 2023 Viral 3 (May): “Quiet Eye” March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont THE PRETENDING LAYER Paradigm Spit AKA. ‘THE IMAGINARY ME’ 2008 TVC screen-grab, “Gamma” for Apple iPod+iTunes (2008). Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit Conspicuous Communication 40 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit 9 November 1989 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit “We live in fascinating times…” Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit AUDACITY... 44 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit BRAVERY... 14 October 2012 Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit 12:17 MDT (18:17 GMT) Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit AMBITION... Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit AMBITION... “ The goal is to become HBO faster than HBO can become us. Ted Sarandos, Chief Content Officer Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit AMBITION... “ The goal is to become next CNN. HBO faster than HBO can become us. Shane Smith, Co-founder & CEO Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont Paradigm Spit Creativity is… Iconoclasm Connecting Dots Suggestion Bravery, Audacity, Ambition Doing & Feeling Good Meg 13 The Marketing Society March 7th, 2013 6 2014

Simon Pont 52 Meg 13 The Marketing Society Paradigm Spit March 7th, 2013 6 2014

Simon Pont Paradigm Spit CREATIVITY in our Digital Age is a RALLYING CRY. It’s a CALL TO ARMS. To STORM THE GATE & take down the CASTLE KEEP. An opportunity to see how far you can SPIT A PARADIGM. Meg 13 The Marketing Society March 7th, 2013 6 2014

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