Published on March 10, 2014
Paper : Mass Communication and Media Prepared by: Devendra Pratipalsinh V Prepared by: Chudasama A Joshi Roll No. 13 Roll No. ::06 P.G Enrolment NO. : PG12101009 P.G Enrolment NO. : PG12101020 Seat NO. : 11340006 Seat NO. : 11330013 Sem : 4 Sem : 3 Email id : email@example.com Email firstname.lastname@example.org Email id : Id : email@example.com Submitted to: Smt. S.B. Gardi Department of English Maharaja Krishnakumarsinhji Bhavnagar University Bhavnagar (Gujarat – India)
• • • • • • • Creative expression Tractions of mass media Information, education, films Widely popular Audit visual nature Power for social influence Society has participated in the activity
According to Jovett & Linton, “Obviously there is still Something unique and Inherently appealing about Going to the movies.” o Social institution of movie o Society and movies o The factors contributing to the dramatic changes
Psychological impact The extent of reality Film is far great ening Television or any other medium Genre of film for example, Comedy and hilarious movie Social or tragic movies
Talks of cinema Two Major forms, Known by people Commercial Cinema Art Cinema
Commercial Cinema Primary aims Entertainment to the people Popular cinema star system, high budget, abundance of music, song and dance People for example, Films like Vaqt, Sholay, Muqhadar ka sikkandar, Hum apke hain kaun
Art Cinema Realistic and relevant Parallel cinema, Alternative Cinema or New wave Cinema Educationists and sociologist The film as educational Hardly any academic systematic, Scientific studies The film in India Films helps in shopping personal and social attitude
Chapter 4: Media and Communication. Mass Media Mass media: An umbrella term referring to the variety of technical devices and processes through which.
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