Pao Bhaji

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Information about Pao Bhaji
Education

Published on December 26, 2008

Author: varun23oct

Source: authorstream.com

Team Member’s Rahul Yadav Nitin kumar Varun Aggarwal Shashank Rana Jyoti ChauhanSapna RanaVijay KundraPreeti Kumari : Team Member’s Rahul Yadav Nitin kumar Varun Aggarwal Shashank Rana Jyoti ChauhanSapna RanaVijay KundraPreeti Kumari 1 Slide 2: WOW! Pav Bhaji WOW! WOW ! 2 Slide 3: Concept of packed Pav Bhaji 3 rahul Slide 4: Changing Scenario in India 4 rahul Unique Selling Proposition : BUY HEAT WOW! Unique Selling Proposition 5 Nitin Slide 6: 100% Natural 100% vegetarian No cooking required No Colour Ready to be served in two minutes. WOW! WOW! WOW! 6 nitin Slide 7: 7 Growing Economy Consumption Boom Rising Income levels Rise in Working Population Increasing Nuclear Families Changing Food Behaviour Change in India’s Socio - Economic Structure 4Ps of Marketing : PRODUCT COUSTOMRE PLACE PRICE PRODUCT PROMOTION CUSTOMER 4Ps of Marketing 8 Varun shashank Product : Product 9 WOW! WOW! WOW! Varun shashank Slide 10: 10 PRICE Easy & Fast Any Where , Any Time @50\- Varun shashank Slide 11: 11 Launching of pav bhaji in Dushera Mela Delhi Place Varun shashank Promotion : Promotion 12 Dushera Mela Buy one Get one Free butter 25gms. Varun shashank Launching at Diwali P’s of Marketing : P’s of Marketing 13 Basic Components of a marketing plan: • Product • Place • Price • Promotion Additional 3P’s marketing plan: • People • Processes • Physical Evidence VIJAY Target Customers : Target Customers 14 Working women School/college Offices Slide 15: Speed and Efficiency in Processing Aesthetically packed products A pleasant shopping environment at the same Price Convenience of one-stop shopping with wider Product . Better quality and hygiene Portfolio at a single location Packed Food- A Smart Choice for Modern Women 15 Jyoti Special Attributes : Special Attributes 16 Hygienic Preventing Cancer Delicious & Tasty Time Saving Healthy ingredients sapna Distribution Channel : Distribution Channel 17 Agent & Distributors Whole sellers Retailers Direct consumers Franchisees/ partners Summary : Summary 18 The stage is set for consumers to buy all their staples in well packed convenient packs . Ready availability of hygienically handled and packed fresh. Slide 19: 19 Thank You !

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