Published on January 10, 2009
MARKETING RESEARCH* RESULTS Looking for/Renting/Selling an house 1. Internet is useful? 90 10 No Yes 80 20 Very Quite 2. Virtual Tour is useful? Quite Very * by PANORA
3. Reasons why Virtual Tour is useful First selection others More reliability from the agency See the house See more houses Less trips Save time Period: Year 2007 Method: Personal and direct interviews Total nr. interviewed: 200 peoples Panel details: - nationality: 95% Italians (80% Milan city and country - 20% other cities), 1% French, 1% Swiss, 1% American, 1% Brazilian, 1% Scandinavian - sex: 50% men, 50% women - age: 40% 18-30 y.o 50% 31-50 y.o 10% 51 and over
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iv 216 x 254 Marketing Research 2nd Asia–Pacific Edition William G. Zikmund Steven Ward Ben Lowe Hume Winzar Barry J. Babin Publishing manager: Alison Green
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