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Panda Optimization to overcome massive link profile deficits

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Information about Panda Optimization to overcome massive link profile deficits
Marketing

Published on March 12, 2014

Author: Michael512

Source: slideshare.net

Description

How good Panda optimization on-page can be more important than a massive backlink profile. Presentation at SEMpdx on March 11, 2014
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On-Page Content Optimization Or, Why TripAdvisor is Going to Put a Hit Out on Me 11 March 2014 Michael Cottam www.michaelcottam.com me@michaelcottam.com @Michael512

Ranking Factors  #1 Links  #2 Linking domains  #3 Page title tag  #4 Keyword density  #5 Anchor text  #6 Social shares  …..  #314 Panda on-page factors

That’s

Panda is BAD ASS •Panda is NOT a penalty •Can override MONUMENTAL link profile disadvantages •You don’t believe me, do you. FINE.

Not a very competitive term, you say? Oh, it drove me 12,000 visits. LAST FRIGGING MONTH. Those people are buying $15K packages. @ 12% commission.

 It sure as hell ain’t the backlinks, baby  A whole TWO Google +1s….it’s not social  Yes, there’s a little Facebook and Pinterest action, but nothing major  FYI…I only started getting the video snippet 1 week ago Want to know that secret?

Linking root domains  #1 result: 85 RDs  Frommers: 15,251  USA Today: 240,737  Lonely Planet: 49,985  Trip Advisor: 144,546  Travel.AOL: 323,926  Oh, and the #8 result?  85 linking root domains. Guess friggin’ who.

Panda Factors  Above the fold: % CONTENT  Not ads, not template, not whitespace, not nav  Original text  ok, Google actually sucks at detecting this  Original images  Rich media elements  Embedded maps, videos, etc.  Structured data elements (schema, G+ auth)

Don’t you (Panda) want me baby?  http://www.visualitineraries.com/articles/ Best-Time-of-Year-to-Visit-Tahiti.asp

Say hello to #2

#2 with nav, whitespace, ads, links fuzzed out

S a y H e L L O T o # 3

I LOVE To Pick On Trip Advisor!

It’d be hard to suck worse than this when it comes to content.

Panda hates you cause you suck  You have no content  You have nothing original for the user to see  You have nothing interactive for the user to play with  Your images are copied from everywhere  You’re stuffing my face with ads  Take that budget you used to have for crappy outsourced link-building and make some cool, original content….and pack it into that page.

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