Published on March 12, 2014
On-Page Content Optimization Or, Why TripAdvisor is Going to Put a Hit Out on Me 11 March 2014 Michael Cottam www.michaelcottam.com email@example.com @Michael512
Ranking Factors #1 Links #2 Linking domains #3 Page title tag #4 Keyword density #5 Anchor text #6 Social shares ….. #314 Panda on-page factors
Panda is BAD ASS •Panda is NOT a penalty •Can override MONUMENTAL link profile disadvantages •You don’t believe me, do you. FINE.
Not a very competitive term, you say? Oh, it drove me 12,000 visits. LAST FRIGGING MONTH. Those people are buying $15K packages. @ 12% commission.
It sure as hell ain’t the backlinks, baby A whole TWO Google +1s….it’s not social Yes, there’s a little Facebook and Pinterest action, but nothing major FYI…I only started getting the video snippet 1 week ago Want to know that secret?
Linking root domains #1 result: 85 RDs Frommers: 15,251 USA Today: 240,737 Lonely Planet: 49,985 Trip Advisor: 144,546 Travel.AOL: 323,926 Oh, and the #8 result? 85 linking root domains. Guess friggin’ who.
Panda Factors Above the fold: % CONTENT Not ads, not template, not whitespace, not nav Original text ok, Google actually sucks at detecting this Original images Rich media elements Embedded maps, videos, etc. Structured data elements (schema, G+ auth)
Don’t you (Panda) want me baby? http://www.visualitineraries.com/articles/ Best-Time-of-Year-to-Visit-Tahiti.asp
Say hello to #2
#2 with nav, whitespace, ads, links fuzzed out
S a y H e L L O T o # 3
I LOVE To Pick On Trip Advisor!
It’d be hard to suck worse than this when it comes to content.
Panda hates you cause you suck You have no content You have nothing original for the user to see You have nothing interactive for the user to play with Your images are copied from everywhere You’re stuffing my face with ads Take that budget you used to have for crappy outsourced link-building and make some cool, original content….and pack it into that page.
This is the presentation I did at SEMpdx on March 11, 2014, on how good Panda optimization on-page can be more important than a massive backlink profile. P
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