Pakistan Tv Analysis Monthly Report February 2014

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Information about Pakistan Tv Analysis Monthly Report February 2014
Business & Mgmt

Published on March 13, 2014

Author: TanvirHussaintanvirh

Source: slideshare.net

Description

A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

TV Analysis Monthly Report February 2014

Trend Analysis Comparison Jan 14 - Feb 14 Total Minutes of Advertising Jan-14 Feb-14 259,637 263,141

Total Minutes of Advertising Trend Analysis YoY Comparison: Feb 13 – Feb 14 208,711 263,141 Feb- 2013 Feb- 2014

TOP 10 CATEGORIES % Share of Advt. Minutes 22% 16% 13% 8% 6% 6% 6% 4% 2% 2% 15% Cellular Communication Beverages PersonalProducts Detergents Construction Confectionary Healthcare& MedicalServices Cullinary Food HomecareProducts Other

TOP 10 ADVERTISERS % Share of Advt. Minutes 11% 6% 5% 5% 4% 4% 4% 3% 3% 2% UNILEVER Qmobile RECKITT NESTLE P&G VoiceTel PEPSI COLA TAPAL TEA Liaquat Hospital Mobilink

TOP 15 BRANDS % Share of Advt. Minutes 3% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1%

Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3%

Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 8xm KTN Apna TV NEWS ONE Awaz ATV CITY42 HUM TV DAWN NEWS KohiNoor TV ONE ARY NEWS JALWA A-PLUS ARY DIGITAL

Genre Split in Feb 14 % Share of Advt. Minutes Ent 43% NEWS 41% MUSIC 8% MOVIES 3% FOOD 2% SPORTS 1% KIDS 1% RELIGIOUS 1%

Time Band Split Feb 14 % Share of Advt. Minutes Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6%

THE END For query on DATA, please contact: MEDIA BANK For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696

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