Published on March 20, 2014
Radio Yearly Report 2012 - 2013
Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad) About the Report Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
Trend Analysis 2012- 2013 Advertising in Minutes* Based on 28 Radio Stations in 6 Cities
Share in Millions Trend Analysis 2012- 2013 Based on 28 Radio Stations in 6 Cities
Share in Minutes Trend Analysis 2012- 2013 Based on 28 Radio Stations in 6 Cities
QUARTER WISESHARE Advertising in Minutes
Top 15 Categories Advertising in Minutes
Top 15 Advertisers Advertising in Minutes
Top 15 Brands Advertising in Minutes
CITY WISE SHARE %Share of Advertising 2013
FM Channels Share Advertising in Minutes • Total Minutes of Advertising decreased by -12% in 2013 as compared to last year.
Average Nos. of Ads / Day 2013 An average of 1,699 ads were aired in Karachi on FM stations per day
THE ENDTHE END For query on DATA, please contact: For other queries, please contact PAS at: firstname.lastname@example.org Mr. Nasir ud Din email@example.com@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861
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