Paisa swipedeckmarch5th

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Information about Paisa swipedeckmarch5th

Published on March 10, 2014

Author: JianTam



Start engaging your brand! Content Discovery for the Mobile First Generation!

What is Paisa Swipe? Lock Screen – Content – Delivery Swipe left to interact with content Swipe right to use phone as usual

“Paisa Swipe provides big, beautiful, effective ads with massive user engagement!” “Interrupts app in the middle of use” “Causes user aversion” Disadvantages of existing mobile ads BannerFull-screen in-app banner Lock-screen that every user passers through -> NATURAL EXPOSURE Maximize exposure with full-screen ads vs. Why Paisa Swipe? “Due to small size, there’s limitation in information and user convenience” “Most of banner clicks are caused by the user’s mistake”

• 100% of Members see every message • Members average 45 seconds looking at message • 800% greater engagement • Messages average 12% action • Location, demographic, age targeting and tracking • Interactive • Instant Paisa Vs Media Paisa Swipe Other Media • Easy to ignore – mute, talk over, or close • Most commercials ignored, impossible to track • Most online and mobile action rates – 1% • Very imprecise targeting - even Facebook location is city level at best • Little interaction • Time delayed

Paisa Swipe – Discover MAXIMIZE EXPOSURE Full screen “native” content NATURAL EXPOSURE Lock-screen that every user passes through LANDING PAGE App download/Video/Coupon REWARD USERS High ratio who are interested in ads CONTENT PREFERENCE Users interact with content they like

Paisa Swipe – Engage Mobile Web Site YouTube Video Facebook Page Coupon App Download Mobile Survey What will users see after swipe to left? Raiseawareness of advertisers’ brands by targeting customers intelligently at the right time Promoteparticipation rate of various events (coupon, survey, video view, offline events, etc.)

Paisa Swipe – Reward HOW TO REDEEM POINTS? • Movie tickets • Freecharge and Paytm vouchers • Participating retail partners MORE OPTIONS COMING SOON!

Paisa Swipe – Numbers 170,000+ 1,800,000 10%2500 + Active members Membership growth per day Serving ads per day Click through rate

Paisa Swipe Daily Impressions 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 Oct Nov Dec Jan Feb Daily Impressions

Paisa Swipe Active Members Active Members 0 20000 40000 60000 80000 100000 120000 Oct Nov Dec Jan Feb

Why Paisa Swipe? Perfect Demographic! 78% members 15-30 Massive Engagement! 15 interactions per day! Interactive Content! Video, Audio, Wallpaper Beautiful Content! Full Screen Social! Facebook, Twitter, shareable

Story Board and Scavenger Hunts Collect special created content through out the day or week, gorgeous, brand connected content that adds up to exclusive offers Increase brand engagement 12x! BollyDoll. A very special, strategic weapon for Paisa

• Near Point of Sale Coupons. Paisa Swipe promotes near point of decision marketing that has been shown to increase coupon redemption by 30%. • Targeted Deals. Full demographic targeting, as well as interest profile, Facebook interest, and location. Clicks to Bricks Bricks & Mortar

• Virility. Using large, highly engaging creatives, and natively enabling social media sharing Paisa provides a viral launch platform for branding campaigns. • Gamification. Point tracking allows brands to track, analyze, and reward members for social interactions via the Paisa Swipe platform • Scalability. We can serve various targeted demographics at the same time with multiple campaigns. We are national and service all of India. Advertisers & The Internet

• Paisa Points - Frequent Flyer Miles. The lock screen is the most valuable, underutilized piece of real estate on the mobile device. Paisa points are rewards for members allowing us to introduce them to partners via this space. • Our Members Are Treated With Respect. We curate the brands introduced to our members. We have deals will Bollywood producers, TV stations, Indian musicians, and original content publishers. We are very selective with the brands we allow on our platform. • High Ratings And Strong Reputation. Paisa Swipe has a 4.2 rating in the Google app store. We value our reputation and our long term business model. Brands on our platform are associated with the positive buzz we are getting among mobile phone users in India. Advertisers & Branding

Application Type: Location based Taxi booking app Client Goal: TaxiPixi’s drive brand exposure and app downloads! Campaign Details: Location targeted 50,000. Every member saw the ad and achieved 12% CTR, Many members shared the ad on social networks like Facebook. Client Success: Paisa Swipe has driven over 20,000 downloads. TaxiPixi has expanded into two new cities with Paisa Swipe “Paisa Swipe has not only given us an increase in brand exposure but also an increase in our user base who will transact. We have experienced a very noticeable growth over the past couple of months using the Paisa Swipe Platform” - Kajal Dubey, CEO and Co- Founder TaxiPixi Case Study-TaxiPixi

Application Type: Online deal giant, SnapDeal. Client Goal: Drive instant special deals CPM + Revenue Share: Payout was CPM based and included a revenue share. Details: Worked with SnapDeal to create exclusive offer pilot for 50,000 members. 283 Paisa members interacted with SnapDeal content and drove 25,000 INR in business. Win/Win/Win: SnapDeal’s revenue share was split with members in the form of Paisa Points. This bonus helps drive more transactions and increase brand engagement with Paisa brands. Case

• Paisa Quotations Make A Difference. Paisa Swipe serves up at least two original quotations every day on our content discovery platform. Paisa Quotations

Jian Tam, CEO Entrepreneur, marketer, and radical thinker that helped start and build multiple six to seven figure companies across the globe. His knowledge and experience within the mobile and web space helps contribute to Paisa Swipe's growth and success. Jian has been actively involved in development of digital technology for nearly a decade. He has helped with the development of over 800 digital projects servicing businesses worldwide. Chris Marshall, Head of Strategy Chris is a fifteen-year technology veteran, spending the last ten years in mobile and social. Prior to Paisa Swipe, he was founder and CEO of Democracy Direct, an experiment in using social and mobile tools to bring politicians closer to constituents. At Aepona, now Intel, Chris worked with the managed services team to lead projects in Mexico City and create a mobile marketing clearing house strategy. Chris was the founding business development executive at Apisphere, where for over 5 years he ran revenue creation, growth, tradeshow strategy, vender negotiation, and strategic partnerships. Chris has studied behavioral economics at London School of Economics. An avid believer in working in the community, Chris has literally donated thousands of hours to child literacy charities, and he is an Eagle Scout. Revanth Mittapalli, Head of India Revanth came to Paisa swipe with a combination of technical and digital marketing skills. He has applied his Bachelor of Technology in Mechanical Engineering skills to help make Paisa Swipe more technologically sophisticated. Previous to Paisa he honed his technology skills in the IT service and power sectors. Revanth, now has also evolved into a digital marketing professional. Revanth is an expert in the digital domain – social media marketing, email marketing, SEO, affiliate marketing, online lead generation and mobile marketing. His forte is crafting unique experiences around business development, advertising, and branding for advertising clients. Townsend Baldwin, Board Member Townsend is passionate about building businesses and helping people. Paisa Swipe, because of its “BE HAPPY, DO GOOD, ADS THAT GIVE” mission, is a business Townsend is committed to growing rapidly. He enjoys helping with Paisa Swipe’s daily quotations and finds them meaningful, inspiring and true. His goal is for Paisa Swipe to provide dynamic content for the Indian people through partnerships with original creators, inspiring leaders, and cool businesses. He wants members of Paisa Swipe to gain access to their lifestyle needs. He holds a Bachelors of Science in Foreign Service from Georgetown University and an MBA with a concentration in finance from The Wharton School, University of Pennsylvania. Townsend volunteers his time and serves on the advisory board of Kids Creative, a not for profit dedicated to peace education. Jagmohan Singh, Chief Technology Officer Passionate about android development, databases design, data structures and algorithms, Jagmohan has years of solid experience in mobile application development. Personally, he is open to sharing knowledge on advanced technologies with people who can make a difference. Jagmohan's personal goal is to touch the lives of millions of people in India through leading edge mobile technologies. He also believes there will be unlimited opportunities this coming decade in the software sector. Paisa Swipe Team

Content Discovery for the Mobile First Generation Advertising contact:

• 7 Million downloads in Korea • 2 Million DAU • 95 Million daily impressions • 4 years • CTR 5-10% • Traditional media only Paisa Swipe – Cash Slide • 170,000+ Downloads in India • 123,000 DAU • 2 Million daily impressions • 4 Months • CTR 10-15% • Story Board and scavenger hunt media • Entertaining brand engagement

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