Published on March 5, 2014
Content Discovery for the Mobile First Generation! Jian Tam CEO Paisa Swipe Jian@Paisaswipe.com
What is Paisa Swipe? Lock Screen – Content – Delivery Swipe left to interact with content Swipe right to use phone as usual
Why Paisa Swipe? “Paisa Swipe provides big, beau3ful, eﬀec3ve ads with massive user engagement!” Disadvantages of exis3ng mobile ads Full-‐screen in-‐app banner Lock-‐screen that every user passers through -‐> NATURAL EXPOSURE Banner “Due to small size, there’s limita3on in informa3on and user convenience” vs. “Interrupts app in the middle of use” “Causes user aversion” “Most of banner clicks are caused by the user’s mistake” Maximize exposure with full-‐screen ads
Paisa Vs Media Paisa Swipe • 100% of Members see every message • Members average 45 seconds looking at message • 800% greater engagement • Messages average 12% ac<on • Loca<on, demographic, age targe<ng and tracking • Interac<ve • Instant Other Media • Easy to ignore – mute, talk over, or close • Most commercials ignored, impossible to track • Most online and mobile ac<on rates – 1% • Very imprecise targe<ng -‐ even Facebook loca<on is city level at best • LiHle interac<on • Time delayed
Paisa Swipe – Discover MAXIMIZE EXPOSURE Full screen “native” content NATURAL EXPOSURE Lock-screen that every user passes through LANDING PAGE App download/Video/Coupon REWARD USERS High ratio who are interested in ads CONTENT PREFERENCE Users interact with content they like
Paisa Swipe – Engage What will users see a@er swipe to le@? Mobile Web Site Raise YouTube Video Facebook Page awareness of advertisers’ brands by targeting customers intelligently at the right time Coupon App Download Promote Mobile Survey participation rate of various events (coupon, survey, video view, oﬄine events, etc.)
Paisa Swipe – Reward HOW TO REDEEM POINTS? • Movie <ckets • Freecharge and Paytm vouchers • Par<cipa<ng retail partners MORE OPTIONS COMING SOON!
Paisa Swipe – Numbers 150,000 Ac<ve members 2500 + Membership growth per day 1,500,000 Serving ads per day 12% Click through rate
Paisa Swipe Daily Impressions Daily Impressions 1,600,000 1,400,000 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Oct Nov Dec Jan Feb
Paisa Swipe Active Members 120000 AcNve Members 100000 80000 60000 40000 20000 0 Oct Nov Dec Jan Feb
Why Paisa Swipe? Perfect Demographic! 78% members 15-‐30 Massive Engagement! 15 interac<ons per day! InteracNve Content! Video, Audio, Wallpaper BeauNful Content! Full Screen Social! Facebook, TwiHer, shareable
Story Board and Scavenger Hunts Collect special created content through out the day or week, gorgeous, brand connected content that adds up to exclusive oﬀers BollyDoll. A very special, strategic weapon for Paisa Increase brand engagement 12x!
Bricks & Mortar • Near Point of Sale Coupons. Paisa Swipe promotes near point of decision marke<ng that has been shown to increase coupon redemp<on by 30%. • Targeted Deals. Full demographic targe<ng, as well as interest proﬁle, Facebook interest, and loca<on. Clicks to Bricks
Advertisers & The Internet • Virility. Using large, highly engaging crea<ves, and na<vely enabling social media sharing Paisa provides a viral launch pla`orm for branding campaigns. • GamiﬁcaNon. Point tracking allows brands to track, analyze, and reward members for social interac<ons via the Paisa Swipe pla`orm • Scalability. We can serve various targeted demographics at the same <me with mul<ple campaigns. We are na<onal and service all of India.
Advertisers & Branding • Paisa Points -‐ Frequent Flyer Miles. The lock screen is the most valuable, underu<lized piece of real estate on the mobile device. Paisa points are rewards for members allowing us to introduce them to partners via this space. • Our Members Are Treated With Respect. We curate the brands introduced to our members. We have deals will Bollywood producers, TV sta<ons, Indian musicians, and original content publishers. We are very selec<ve with the brands we allow on our pla`orm. • High RaNngs And Strong ReputaNon. Paisa Swipe has a 4.3 ra<ng in the Google app store. We value our reputa<on and our long term business model. Brands on our pla`orm are associated with the posi<ve buzz we are gecng among mobile phone users in India.
Paisa Swipe - Pricing • CPM/CPC: We strike a blend of Cost per Thousand and Cost per Click deals with a focus of $4USD eCPM. • Revenue Share Agreements: Case by Case basis, revenue share is split with members as Paisa Points.
Case Study-TaxiPixi ApplicaNon Type: Loca<on based Taxi booking app Client Goal: TaxiPixi’s drive brand exposure and app downloads! Campaign Costs: 600 INR per thousand impressions. Campaign Details: Loca<on targeted 50,000. Every member saw the ad and achieved 12% CTR, Many members shared the ad on social networks like Facebook. Client Success: Paisa Swipe has driven over 20,000 downloads. TaxiPixi has expanded into two new ci<es with Paisa Swipe “Paisa Swipe has not only given us an increase in brand exposure but also an increase in our user base who will transact. We have experienced a very no<ceable growth over the past couple of months using the Paisa Swipe Pla`orm” -‐ Kajal Dubey, CEO and Co-‐ Founder TaxiPixi
Case Study-Snapdeal.com ApplicaNon Type: Online deal giant, SnapDeal. Client Goal: Drive instant special deals CPM + Revenue Share: Payout was CPM based and included a revenue share. Details: Worked with SnapDeal to create exclusive oﬀer pilot for 50,000 members. 283 Paisa members interacted with SnapDeal content and drove 25,000 INR in business. Win/Win/Win: SnapDeal’s revenue share was split with members in the form of Paisa Points. This bonus helps drive more transac<ons and increase brand engagement with Paisa brands.
Paisa Quotations • Paisa QuotaNons Make A Diﬀerence. Paisa Swipe serves up at least two original quota<ons every day on our content discovery pla`orm.
Paisa Swipe Team Jian Tam, CEO Entrepreneur, marketer, and radical thinker that helped start and build mul<ple six to seven ﬁgure companies across the globe. His knowledge and experience within the mobile and web space helps contribute to Paisa Swipe's growth and success. Jian has been ac<vely involved in development of digital technology for nearly a decade. He has helped with the development of over 800 digital projects servicing businesses worldwide. Chris Marshall, Head of Strategy Chris is a ﬁoeen-‐year technology veteran, spending the last ten years in mobile and social. Prior to Paisa Swipe, he was founder and CEO of Democracy Direct, an experiment in using social and mobile tools to bring poli<cians closer to cons<tuents. At Aepona, now Intel, Chris worked with the managed services team to lead projects in Mexico City and create a mobile marke<ng clearing house strategy. Chris was the founding business development execu<ve at Apisphere, where for over 5 years he ran revenue crea<on, growth, tradeshow strategy, vender nego<a<on, and strategic partnerships. Chris has studied behavioral economics at London School of Economics. An avid believer in working in the community, Chris has literally donated thousands of hours to child literacy chari<es, and he is an Eagle Scout. Revanth Mi[apalli, Head of India Revanth came to Paisa swipe with a combina<on of technical and digital marke<ng skills. He has applied his Bachelor of Technology in Mechanical Engineering skills to help make Paisa Swipe more technologically sophis<cated. Previous to Paisa he honed his technology skills in the IT service and power sectors. Revanth, now has also evolved into a digital marke<ng professional. Revanth is an expert in the digital domain – social media marke<ng, email marke<ng, SEO, aﬃliate marke<ng, online lead genera<on and mobile marke<ng. His forte is craoing unique experiences around business development, adver<sing, and branding for adver<sing clients. Townsend Baldwin, Board Member Townsend is passionate about building businesses and helping people. Paisa Swipe, because of its “BE HAPPY, DO GOOD, ADS THAT GIVE” mission, is a business Townsend is commiHed to growing rapidly. He enjoys helping with Paisa Swipe’s daily quota<ons and ﬁnds them meaningful, inspiring and true. His goal is for Paisa Swipe to provide dynamic content for the Indian people through partnerships with original creators, inspiring leaders, and cool businesses. He wants members of Paisa Swipe to gain access to their lifestyle needs. He holds a Bachelors of Science in Foreign Service from Georgetown University and an MBA with a concentra<on in ﬁnance from The Wharton School, University of Pennsylvania. Townsend volunteers his <me and serves on the advisory board of Kids Crea<ve, a not for proﬁt dedicated to peace educa<on. Jagmohan Singh, Chief Technology Oﬃcer Passionate about android development, databases design, data structures and algorithms, Jagmohan has years of solid experience in mobile applica<on development. Personally, he is open to sharing knowledge on advanced technologies with people who can make a diﬀerence. Jagmohan's personal goal is to touch the lives of millions of people in India through leading edge mobile technologies. He also believes there will be unlimited opportuni<es this coming decade in the sooware sector.
Content Discovery for the Mobile First Generation Advertising contact: firstname.lastname@example.org
Paisa Vs Lock Screens Paisa MadLock Kwickadd Unlockar Fingify • 150,000 users • Story Board adver<sing • Scavenger hunt • 45 Seconds on message • Socially shared • 12% CTR • 4.3 star ra<ng • Loca<on enables • Real <me • Very ac<ve social media • 200,000 users • Very nega<ve reviews • Normal media types • No Story board • No Scavenger hunts • Few target op<ons • Few Facebook comments • Sub 50,000 members • Only normal media types • Low Facebook engagement • Unlaunched • Unlaunched
Paisa Swipe – Cash Slide • 150,000 Downloads in India • 75,000 DAU • 2 Million daily impressions • 4 Months • CTR 10-‐15% • Story Board and scavenger hunt media • Entertaining brand engagement • 7 Million downloads in Korea • 2 Million DAU • 95 Million daily impressions • 4 years • CTR 5-‐10% • Tradi<onal media only
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