Packaging and Labeling

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Information about Packaging and Labeling

Published on March 7, 2014

Author: kumarprashantgupta


Packaging Labeling Prashant Kumar Gupta Jain College Of MBA and MCA

Packaging All activities of designing and producing the container for a product Types: Primary Package  Secondary Package  Shipping Package

Growing Use  Self  Service Ease of use  Consumer  Consumers are willing to pay more for convenience, appearance and dependability  Brand  Image Recognition to company  Innovation  Affluence Opportunity Can bring large benefits

Good Packaging Must achieve following objectives  Identify the brand  Convey descriptive & persuasive information  Facilitate product transportation and protection  Assist at home storage  Aid product consumption

Labeling  Label identifies the product or brand Eg: Frooti stamped on mango juice  Describe the product  How to use, what it contains, when it was made, etc.  Grade the product  Promote the product  Legal requirements like printing MRP, green dots, etc.

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