P Martino, Rich 071408

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Information about P Martino, Rich 071408

Published on July 27, 2008

Author: swamicrm

Source: slideshare.net


This is a presentation by P. Martino of SAS at the ANA Marketing Accountability conference. It's got some lovely insights into making marketing measurement a reality in companies.

TAKING CUSTOMER INSIGHT TO THE BANK How the Right Consumer Metrics Act as the Backbone of a Successful Marketing Program Rich Martino Senior Vice President Market Information & Research Copyright U.S. Bank N.A. 2008

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