Over the top video the turning point - idate - fontaine june 2012

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Information about Over the top video the turning point - idate - fontaine june 2012

Published on February 26, 2014

Author: gilles_fontaine

Source: slideshare.net


Trends on the over-top-video market

Over the top video – The turning point ? "The Dynamics of Media and Content Industries" Copyright © IDATE 2012

1. The TV market: some figures  Advertising stagnating in EU  Pay-TV still growing in EU • Digitisation of cable • IPTV • Advanced pays services TV commercial revenues in the EU (Billion EUR) 70 60 50 40 Subscription fees 30 Advertising revenues 20 10  The USA market = 1.6 x EU market 0 2003 2004 2005 2006 2007 2008 2009 2010 2011 (e) Western Europe vs Eastern Europe TV markets in 2011(Billion EUR)  Higher growth rate in the USA (6% in 2011) than in the EU (2%) 2001 growth rate: 11% 12 Western Europe Eastern Europe 73 2 Copyright © IDATE 2012 2001 growth rate: 11%

2. In the USA: an overview of leading video OTT services •4 dominant models: Bonus, Ads, VOD, SVOD •Syndicated Catch-up TV Vs channel by channel •A momentum for SVOD as Movies + full TV seasons Ads HBO GO Free online Add-on to HBO for 1400 programs subs Hulu Free, Ads ABC YouTube Bonus Free, Ads Free, Ads Apple Itunes VOD Amazon Instant Video 43 000 TV titles 2200 movies 2000 TV titles ? Purchase, 1.99-2.99 USD per TV content, 9.99-19.99 USD per 45000 titles movie Rent, 0.99-4.99 USD per movie Rent, 0.99-3.99 USD per movie Purchase, from 1.99 USD per TV content, from 11.99 USD for all 120000 titles the season, from 14.99 USD per movie Catch-up TV + 1 day Catch-up TV + 1 day Movies: back catalogue Catch-up TV + 1 day Niche content TV : past seasons TV : day after airing Movies : same as DVD release TV : day after airing Movies : same as DVD release Amazon Prime Instant Video SVOD Subscription: 79 USD/year 18000 titles TV : past seasons Movies : back catalog Hulu Plus Subcription: 7.99 USD/Month 54000 titles 3300 movies TV: past seasons Catch-up TV + 1 day Movies: back catalogue Netflix Subcription: 8 USD/Month 20 000 titles TV : past seasons Movies: from 28 days after DVD release Copyright © IDATE 2012

3. In the USA: SVOD does seem to make a difference •NetFlix has made a difference, converting its DVD rental + free streaming subscribers to 21m+ streaming only subscribers •Windows for movies starting at 11 months •But impacts of new contracts yet to come Online video markets in the USA, S2 2010 – S1 2012 (Billion USD) Copyright © IDATE 2012

4. In the USA: Managed networks fight back Comcast On-demand services •Comcast proposes a competitive service, leveraging on its existing customer base. •Managed networks distributors quicly moved to a multiscreen availabilty of their services. •And they retain control (so far) of the TV screen •Managed On-demand services lead the market, at least on VOD movies rental Comcast on-demand services Catch-up +1 day Free Xfinity TV Xfinty On Demand VOD (DVD Release) Depends on films and series Xfinity StreamPix Movies: Back catalogue From 4.99 USD TV: Past seasons Free for high end subs Multiscreen availability of On-demand services Managed TV Internet PC Internet TV Tablets Smartphones Amazon Apple Itunes Hulu Netflix Comcast AT&T HBO GO Share of Paid VOD movies rentals – USA S1 2012 25% 20% 15% 10% 5% 0% Comcast Copyright © IDATE 2012 Source: NPD DirecTV Time Warner Cable Apple Itunes Verizon DISH

5. In the USA: So far, on-demand video seems to gain from DVD…however first signs of linear audience and in pay-TV subs decrease Physical and digital video in the 2004-2011 (Billion USD) Video usage in the USA per month (mn per user) Changes in video subs in the USA (000) •VOD does not match-up losses in DVD 400 300 •Q1 12 shoes a first decrease of linear TV viewing in the USA •Net loss of pay-TV subs in Q2 2012, but turnover still increasing 200 100 0 -100 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 -200 •All trends still to be confirmed -300 -400 Comcast Copyright © IDATE 2012 Time Warner Cable Verizon AT&T Dish DirecTV

6. In Europe: Uneven network roll-out and uneven role of OTT •Footprints of Digital Cable and IPTV strongly differ in Europe… •Leading to contrasted situations in terms of the weight of OTT and managed on the on-demand market Native VOD ready-households (excluding hybrid) in Europe Breakdown of the on-demand-video market between Managed networks and OTT (2012) 100% 90% 80% 70% 60% 50% OTT 40% Managed 30% 20% 10% 0% France UK Germany Source : IDATE estimates Copyright © IDATE 2012

7. In Europe: the OTT landscape has built-up on a country per country basis Connected TV services in Germany (2012) Connected TV players Vodafone Unity Media Cable Kabel Deutschland ● Kabel BW ● Deutsche Telecom Western Digital TV Live Hub VideoWeb Sony PlayStation 3 ● ● Sony Internet TV ● Sky+box Sharp Aquos Net+ Samsung Smart TV Philips Net TV 8 Panasonic Viera Connect Microsoft Xbox Live Loewe MediaNet LG Smart TV Humax iCord Apple TV Broadcasters’ services & content ARD Mediathek (catch-up ● TV) Cartoon Network content Discovery Channel Disney Eurosport content France 24 content ● Kabel Eins video (catchup TV) MLB.TV ● National Geopraphic ProSieben video (catchup tv) RTL now (catch-up TV and VoD) Sat1 videocenter (catchup TV) Sky content ZDF mediathek (catch-up ● TV) Online video content competing with TV programmes ABC TVOD Acetrax ● Cinema On Demand (unitymedia) Dailymotion ● ● iTunes ● Kabel BW Videothek LoveFilm Maxdome ● ● PlayStation Store Video Store Unitymedia videothek Video Unlimited Viewster ● ● Internet access players ● ●/● ●/● ●/● ●/● ● ●/● ● ● ● ● ● ●/● ●/● ●/● ●/● ●/● ●/● ●/● ● ●/● ● ● ● ●/● ● ● ● ● ● ● ● ● ● ● ● ●/● ● ● ●/● ● ● ● ● ● ●/● ● ● ● ● ● ●/● ● ● ● ● ● Copyright © IDATE 2012 ●

8. In Europe: Leading USA players launching •Netflix, Amazon, HBO…launching in Europe •With national or regional services •Benefiting from scale economies ? •With different rules of the games than in US: HBO GO serving non-cable subs in the Nordic countries •Pushing “managed” on-demand services to go OTT, as SkyNow in the UK or Canal Infinity in France. US-based on-demand services launchs in EUrope UK, Ireland, Denmark, Finlnad, Norway, Sweden Amazon UK, Germany, Sweden, Denmark, Lovefilm and Norway Apple iTunes Europe ABC Netherlands, France Netflix OTT OTT OTT OTT+Managed HBO Netherlands, Denmark, Finland, Managed+OTT Norway, Sweden, Eastern Europe YouTube Europe OTT Copyright © IDATE 2012

9. Europe: questions on the audiovisual industry competitiveness • Should Europe aims to create a Netflix-like or build on its strength: TV channels, distributors, movies production ? • Should the approaches to movie and TV programs production be more differentiated ? •Regarding TV production, what should be the role of independent production ? • What is the right model: favoring the circulation of rights or an integrated management of widows by TV channels ? • Is there a risk that separate digital/on demand rights favor US players ? • Is SVoD the entry path to pay-TV for FTA channel ? • Outside movie production, is there a certain level of better internationalization of the TV players: •Through more implication of TV channels in TV production •In the case of PSBs, through common niche channels (eg children channels). Copyright © IDATE 2012

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