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outsourcing for competitive advantage

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Information about outsourcing for competitive advantage

Published on April 18, 2007

Author: packetsdontlie

Source: slideshare.net

Description

A presentation meant to sway the perception of outsourcing for our prospective client regarding the building of a new product line. In Person Presentation Support
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MarketData Outsourcing Opportunities Team Catalyst BG650 DEMBA Mark Durand Product Overview Market Overview Company Overview Outsourcing Analysis Discussion

Operational Excellence: FDC is committed to reliability at every level of the company and at every step of each transaction. Every transaction, every task, and every customer is important. Unmatched Range of Products and Services: FDC provides customers with a range of products and services unmatched by anyone in the industry. The company has the scalable capacity to handle its customers’ transaction needs, however large or small. Strategic Partnership: FDC provides services that enable FDC customers to build enduring and valuable relationships with their own customers. Company: Overview FDC Corporate Data z

Operational Excellence:

FDC is committed to reliability at every level of the company and at every step of each transaction. Every transaction, every task, and every customer is important.

Unmatched Range of Products and Services:

FDC provides customers with a range of products and services unmatched by anyone in the industry. The company has the scalable capacity to handle its customers’ transaction needs, however large or small.

Strategic Partnership:

FDC provides services that enable FDC customers to build enduring and valuable relationships with their own customers.

Company: Transactions consumer transaction (US Billions) 2010 product cash other electronic credit FDC Corporate Data

Company: Processing Cardholder hands credit card to Merchant Merchant sends processing request to acquiring Processor (FDC) Processor routes data to Issuer (MasterCard, Visa) Issuer checks for sufficient funds and replies to Processor Processor sends approval or decline to Merchant Merchant completes transaction with Cardholder 1 2 3 4 5 6

Cardholder hands credit card to Merchant

Merchant sends processing request to acquiring Processor (FDC)

Processor routes data to Issuer (MasterCard, Visa)

Issuer checks for sufficient funds and replies to Processor

Processor sends approval or decline to Merchant

Merchant completes transaction with Cardholder

Company: Product Development Largest database of information Transaction-level data Data not being used Uses for data

Largest database of information

Transaction-level data

Data not being used

Uses for data

Market: Landscape Core Competitors Chase Amex Other Processors Purchasing Analytics NPD Jupiter Research Info Aggregators Acxiom Info USA Consumer Analytics Experian Equifax TransUnion

Core Competitors

Chase

Amex

Other Processors

Purchasing Analytics

NPD

Jupiter Research

Info Aggregators

Acxiom

Info USA

Consumer Analytics

Experian

Equifax

TransUnion

Market: Opportunities Alternative to survey models Increase accuracy and usefulness Broader market perspective Speed to delivery Maintain privacy Affordable for small and large companies

Alternative to survey models

Increase accuracy and usefulness

Broader market perspective

Speed to delivery

Maintain privacy

Affordable for small and large companies

Market: FDC Strengths Primary data eliminates the need for survey models FDC holds leadership position in electronic transactions increasing statistical relevance and decreasing margin of error FDC has global footprint and can easily bring the broadest perspective to marketing analytics FDC has the ability and knowledge to successfully anonymize the data and keep privacy FDC operational efficiency and use of Internet delivery models allows for low variable costs and marginal costs

Primary data eliminates the need for survey models

FDC holds leadership position in electronic transactions increasing statistical relevance and decreasing margin of error

FDC has global footprint and can easily bring the broadest perspective to marketing analytics

FDC has the ability and knowledge to successfully anonymize the data and keep privacy

FDC operational efficiency and use of Internet delivery models allows for low variable costs and marginal costs

Market: Objective The Goals Provide a level of customer service measured in days as opposed to months. Allow company’s to monitor their health and progress. Benchmark performance Enable people to make informed decisions The Challenge How to take the world’s largest transaction level database and present it to the customer in a meaningful way.

The Goals

Provide a level of customer service measured in days as opposed to months.

Allow company’s to monitor their health and progress.

Benchmark performance

Enable people to make informed decisions

The Challenge

How to take the world’s largest transaction level database and present it to the customer in a meaningful way.

Product: Supply Chain info R F C S transformation IT Processes Raw Materials Finished Goods » Our Supply Chain is IT « Designed by Team Catalyst

Product: MarketData IT Architecture Designed by Team Catalyst Transaction data combined with limited demographic data is organized in MarketData database Application layer requests data on behalf of web servers and allows further business and security rules to be put in place Web layer interacts with customer and sends data requests to app layer external data marketdata database application layer security web layer security enterprise data

Product: MarketData Value Chain Adapted from Michael Porter’s Value Chain Margin Primary activities demo- graphic data mapping data point of sale data load database admin data security web tuning develop software provision customer training sales support feedback operation outbound sales care inbound

Product: MarketData Outsourcing Opportunities Adapted from Michael Porter’s Value Chain Primary activities data load database admin data security develop software operation outbound sales care inbound Margin

Outsourcing: Reasons conserve capital improve quality speed to market foster innovation focus on core reduce costs Corbett and Associates 2001

Outsourcing: Guides to Success Make multi sourcing the norm - sourcing manager Expectations expressed in business outcomes Align sourcing to business strategy Evaluate customized versus standardized Choose models that suit business goals Define relationships and incentive programs Negotiate and re-negotiate Become a business solution aggregator Use deal-centric management skills Balance trust and control Gartner Group 2004

Make multi sourcing the norm - sourcing manager

Expectations expressed in business outcomes

Align sourcing to business strategy

Evaluate customized versus standardized

Choose models that suit business goals

Define relationships and incentive programs

Negotiate and re-negotiate

Become a business solution aggregator

Use deal-centric management skills

Balance trust and control

Outsourcing: Sourcing System Processes Other FDC Departments Partners Contractors documentation training deliverables risk expectations communication Designed by Team Catalyst

Outsourcing: Management software database administration operations sourcing oversight management Designed by Team Catalyst

Outsourcing: MarketData Outsourcing Review Adapted from Michael Porter’s Value Chain Primary activities data load database admin data security develop software operation outbound sales care inbound Margin

Outsourcing: Database Development + Administration Core to the platform Integrated security Trusted partner SAS Designed by Team Catalyst external data marketdata database enterprise data

Core to the platform

Integrated security

Trusted partner

SAS

Outsourcing: Software Development Integro SpireMedia Chinese Development Agency Designed by Team Catalyst

Integro

SpireMedia

Chinese Development Agency

Outsourcing: Conclusions Outsourcing is not new Focus on core Expect to multi source Build a sourcing system Be agile Gartner Group 2004

Outsourcing is not new

Focus on core

Expect to multi source

Build a sourcing system

Be agile

Discussion CSU DEMBA BG650 Catalyst: FDC MarketData Outsourcing Opportunities

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