Outside in thinking - How APIs can help open up your business

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Information about Outside in thinking - How APIs can help open up your business

Published on September 24, 2015

Author: tenfourty

Source: slideshare.net

1. ©2015 Apigee Corp. All Rights Reserved. Outside in thinking - How APIs can help open up your business . Jeremy Brown, Apigee @tenfourty

2. ©2015 Apigee Corp. All Rights Reserved. Some numbers 4 ~29 8.2% vs -2.9% 2

3. ©2015 Apigee Corp. All Rights Reserved. Some numbers 4 – big 4 high street banks in the UK with over 75% market share ~29 – Approximate number of current and pending banking applications at the FCA** 8.2% vs -2.9% – Growth of challenger banks vs established banks** * Get ready for a new bank explosion: As red tape is loosened, FCA reveals 29 firms have applied for the right to do battle for your moneyRead more: http://www.thisismoney.co.uk/money/saving/article-2606119/FCA-reveals-29-firms-lodged-banking-licence-applications.html#ixzz3medcCdyD Follow us: @MailOnline on Twitter | DailyMail on Facebook - http://www.thisismoney.co.uk/money/saving/article-2606119/FCA-reveals-29-firms-lodged-banking- licence-applications.html ** KPMG Challenger Banking Results - http://www.kpmg.com/uk/en/issuesandinsights/articlespublications/pages/challenger-banking-results.aspx 3

4. 4 Digital is transforming every business Nature of Market Retail Music Cars CPG Books Food Cleaning Services Consulting Mining Weightless Intermediate Nature of Product 2000s 2030s Heavy B2CB2B2CB2B 2020s Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino

5. ©2015 Apigee Corp. All Rights Reserved. 5 Those who fail to adapt to change Those who adopt the technology Those who (re)build their business around the change Technologies have This hashappened before changed the market context

6. ©2015 Apigee Corp. All Rights Reserved. 6 Historically companies that built their business to take full advantage of new technology were disruptive

7. ©2015 Apigee Corp. All Rights Reserved. 7

8. ©2015 Apigee Corp. All Rights Reserved. 8 Companies are rebuilding their businesses around today’s digital technology

9. 9 Digital leaders come from many industries and the list goes on… from a better shoe to a better you from a brick-and- mortar pharmacy to a digital one- stop shop for health care consumers digital as catalyst for the fully personalized shopping experience becoming a utility platform to create a whole new ecosystem of value from an entertainment company to a comprehensive business-to consumer digital services platform from traditional publisher to technology innovator with digital learning platform building IT for the new digital context

10. ©2015 Apigee Corp. All Rights Reserved. 10 liberated data + agile platform technology + vibrant developer ecosystem = platform business How does a 100+ year old company become a platform business? data What does a 100+ year old company have?

11. ©2015 Apigee Corp. All Rights Reserved. 11 Every business needs a vibrant developer ecosystem internal and external

12. Developer Ecosystems – Virtuous Cycle apps developers and partners platform technology (APIs, apps, cloud, devices…) data

13. In the API economy you need to think “outside in” DeveloperUser API API Team BackendApp Inside-Out approach Integration Transactional Predictable usage Outside-In approach Consumption Interactive Unpredictable usage CONSUMPTION EXPOSURE

14. Speed up while preserving existing investments 14 Backend Intelligent Digital Business Platform layer SOA / Middleware layer System of Record YearsMonths IT Applications Partner Apps Mobile Clients "Internet of Things" Days Database API EXPOSURE API CONSUMPTION

15. ©2015 Apigee Corp. All Rights Reserved. 15 liberated data + agile platform technology + vibrant developer ecosystem = platform business

16. Thank you

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