Published on March 10, 2014
Growing your business with content discovery Luiz Biagiotti Country Manager, Brazil
The Business of Discovery
INTERNAL DISCOVERY PAID DISCOVERY 3
For each individual reader is our focus The best possible recommenda2ons !
MORE VALUE FROM ALL YOUR CONTENT
The Beneﬁts of Scale
Discovery Around the World NEW YORK MADRID MUNICH PARIS LONDON WASHINGTON DC TEL AVIV SINGAPORE CHICAGO SAN FRANCISCO SAO PAULO SYDNEY MILAN ATLANTA LOS ANGELES
150 BILLION RECOMMENDATIONS PER MONTH
14 BILLION PAGE VIEWS PER MONTH
DistribuTon Partners 3!9!1!MONTHLY UNIQUE VISITORS GLOBALLY MILLION JULY 2013
BEHAVIORAL PERSONAL CONTEXTUAL
New Revenue PotenTal
MORE VALUE FROM ALL YOUR CONTENT
A HolisTc SoluTon Videos Homepages Desktop Mobile ArTcles SecTons Slideshows
CONTENT PERFORMANCE Where should arTcles be placed? ENGAGE EDITORIAL
INSTANT HEADLINE & IMAGE TESTING OpTmize Engagement & CTR ENGAGE EDITORIAL
SOCIAL EDITORIAL TOOLS Which stories to share and when? ENGAGE EDITORIAL * * *
All Pages + 30% Homepage OpTmizaTon
With Outbrain, we get instant insights that we can act on, live, as stories happen… while delivering incremental revenue, and most importantly, making our site more enjoyable for everyone who visits. ChrisTan Broughton | Digital Editor
M de Mulher
Desktop RPM Beber MoneTzaTon than Desktop Mobile Display DISPLAY AD DATA BASED ON MARY MEEKER’S (KPCP) REPORT, MAY 2012; OUTBRAIN RPM’S, MARCH 2013 +1% -‐79%
Mobile Web | Hybrid | NaTve We’ve Got You Covered
One More Thing…
Ongoing A|B Tests B A +67% RPM
• Get you the higher RPMs • Deliver sustainable revenue • Delight the audience The best possible recommenda2ons
Videos Homepages Desktop Mobile ArTcles SecTons Slideshows
Thank You Luiz Biagiotti firstname.lastname@example.org
CONFIDENTIAL: NOT FOR DISTRIBUTION • This document has been prepared solely for, and is being delivered on a conﬁdenTal basis to, prospecTve business partners of Outbrain inc. (The “company”). Any reproducTon or distribuTon of this presentaTon, in whole or in part, or the disclosure of its contents, without the prior wriben consent of the company, is strictly prohibited. By accepTng, opening and/or reviewing this document, you acknowledge the conﬁdenTal nature of the informaTon contained in this document, and agree not to reproduce or distribute this document or any informaTon contained herein. • This presentaTon includes certain statements, esTmates and projecTons of the company with respect to the anTcipated future business and performance of the company, such statements, esTmates and projecTons reﬂect various assumpTons of management, which assumpTons may or may not prove to be correct. Certain informaTon presented in this presentaTon consTtutes “forward-‐looking statements” which can be idenTﬁed by the use of forward-‐looking terminology such as “may,” “expect,” “believe,” “anTcipate,” “esTmate,” “plan,” or “conTnue,” or the negaTve thereof or other variaTons thereon or comparable terminology. Such forward-‐looking statements represent the subjecTve views of the management of the company and management’s current esTmates of future performance are based on assumpTons which management believes are reasonable but which may or may not prove to be correct. There can be no assurance that management’s views are accurate or that management’s esTmates will be realized, and nothing contained herein is or should be relied on as a promise as to the future performance or condiTon of the company. STRICTLY CONFIDENTIAL: NOT FOR DISTRIBUTION
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