OTT & Multiscreen • The Future of Over the Top Video Services

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Information about OTT & Multiscreen • The Future of Over the Top Video Services
Business

Published on July 3, 2014

Author: gdusil

Source: slideshare.net

Description

• Download the native PowerPoint slides, or view a recorded video of this presentation on www.dusil.com.
• This presentation discusses how OTT continues to evolve. This is presented in the context of how technology and consumer behavior is shaping OTT, such as content discovery services, and social networking. We conclude by presenting a vision of where OTT could potentially take digital video, into the future.

©2014 gabriel@dusil.com www.dusil.com 1 GabrielDusil ChiefMarketing& CorporateStrategyOfficer VisualUnityGlobala.s. www.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com TheFutureof OvertheTop ContentServices

©2014 gabriel@dusil.com www.dusil.com 2 Download the Original Video & Presentation - The Future of Over the Top Content Services View the recorded video presentation, or download the native PowerPoint slides here: • http://dusil.com/

©2014 gabriel@dusil.com www.dusil.com 3 MPEG2 H.264 4K,22Mbps HD,5.6Mbps ½HD2.4Mbps SD 1.6Mbps Lowering Operating Costs & Increasing Efficiency H.265

©2014 gabriel@dusil.com www.dusil.com 4 SD 3840x2160 1920x1080 1024x576  HD  4K

©2014 gabriel@dusil.com www.dusil.com 5 H.264 vs. H.265 - Encoding Times 2160p 1080p 8bit 2160p 8bit H.264 10t 40t H.265 2160p 10bitt 4t 8-16t 2160p 10bit 80-160t

©2014 gabriel@dusil.com www.dusil.com 6 4K Digital Video - Minimizing the Consumer Bottleneck 4KUHDTV QuadFullHighDefinition (QFHD@3840x2160) SetTopBox SmartTV Game Console Internet Router Wired 100BaseT+ CPUcapable todecode4K WiFi 802.11ac Upto18Gbps uncompressed4K 100Mbps ormore 30Mbps ormore HDMI v2.0+ Display Port1.2+

©2014 gabriel@dusil.com www.dusil.com 7 Recession Recession Recession Recession  NielsenMediaResearch's-“PenetrationofMediaDevicesinU.S.Homes” TelevisionBureauofAdvertising-“TVBasics”, Jun‘12VisualUnityResearch 0% 20% 40% 60% 80% 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 2020 HouseholdPenetration VCR - TVB CD - Nielsen DVD - Nielsen HD TV - TVB UHD* - Visual Unity *prediction 14 years 9 years 7 years Audio-Video Adoption in USA Households

©2014 gabriel@dusil.com www.dusil.com 8 OTT Evolution - Content Discovery Viewing Stats Social Media Buying Behavior Preference “YourLikes& Dislikes” Reviews, News,& Ads Collaborate “viewers liked” “Friend’s liked” ARecommendation Engineisnotjustabout ContentSuggestions… It’saboutaMeaningful &PersonalEngagement

©2014 gabriel@dusil.com www.dusil.com 9Ericsson-TV&Video'11(Consumertrends,Global,Nov'11) Most Useful Recommendations 0% 20% 40% Advice from Friends & Family Recommendations based on Past Latest Releases User Ratings Friends currently watching... Other users also watched… Most Popular Statistics Expert Recommendations

©2014 gabriel@dusil.com www.dusil.com 10 OTT is all about Infrastructure

©2014 gabriel@dusil.com www.dusil.com 11 Time  Long Development Cycle • 36 month to develop a robust platform Money  Delivery is Expensive • Build CDN infrastructure Experience  Television & Video • 22 years speaking with broadcasters • Building & managing CDNs • 15 yrs building end-to-end OTT OTT  Barriers to Entry

©2014 gabriel@dusil.com www.dusil.com 12 ConsumeProduct 4K Video Master The Future of Content Delivery Languages Subtitles Transcode Thumbnails Screenshots Metadata–Structural&Contextual Deleted Scenes 4K Video Master TrailerBehindthe Scenes Theatrical Alternative, Director’s& Extended Posters CoverArt Select Deliver

©2014 gabriel@dusil.com www.dusil.com 13 Coms Video Music Gaming Storage Productivity Social Media OTT Evolution OTTwillbring DigitalVideo& Entertainment totomorrow’s DigitalSociety

©2014 gabriel@dusil.com www.dusil.com 14 cz.linkedin.com/in/gabrieldusil www.dusil.com gabriel@dusil.com

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