OrthoSynetics Webinar: 4 Key Components to Attracting New Patients

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Information about OrthoSynetics Webinar: 4 Key Components to Attracting New Patients
Business & Mgmt

Published on September 10, 2008

Author: orthosynetics

Source: slideshare.net

Description

Webinar presented by OrthoSynetics.

The Four Key Components to Attracting New Patients Presented by Cynthia Hulst

Four Key Components to Attracting New Patients New Patient Phone Call Reputation In Your Community Practice Image Patient Experience

New Patient Phone Call

Reputation In Your Community

Practice Image

Patient Experience

New Patient Phone Call Key components to an effective new patient call Deep breath Smile Greeting Stating my name Listening Addressing concerns Preparing the patient for first visit Creating excitement to avoid the “ no show ” Empowering the big 3 Your doctor Referral source The caller

Key components to an effective new patient call

Deep breath

Smile

Greeting

Stating my name

Listening

Addressing concerns

Preparing the patient for first visit

Creating excitement to avoid the “ no show ”

Empowering the big 3

Your doctor

Referral source

The caller

Reputation In Your Community Consider 3 words you would like to represent your office. When a patient, parent, friend or referral mentions your practice what do you want them to think?

Consider 3 words you would like to represent your office.

When a patient, parent, friend or referral mentions your practice what do you want them to think?

Reputation Create the environment you want When they see your name, hear your name or speak your name-you want them to feel your 3 words GIVE them the key phrases you want them to use REMEMBER: Perception is Reality!

Create the environment you want

When they see your name, hear your name or speak your name-you want them to feel your 3 words

GIVE them the key phrases you want them to use

REMEMBER: Perception is Reality!

Do you hear back what you have planted? Do your brochures reflect the feeling you are trying to create? Does the office environment reflect the feeling you are trying to create? How do the local specialists describe you? What is your reputation in the community? Is it the 3 words you wrote down? Reputation is measurable

Do you hear back what you have planted?

Do your brochures reflect the feeling you are trying to create?

Does the office environment reflect the feeling you are trying to create?

How do the local specialists describe you?

What is your reputation in the community?

Is it the 3 words you wrote down?

Image Is Everything Outside Image Inside Image Team Image Doctor Image

Outside Image

Inside Image

Team Image

Doctor Image

Getting to the Front Door Is the office easy to find? How many other orthodontists did they pass to get to your office? Is the office well marked? Does the parking lot have sufficient space or does it appear old and need resurfacing? How does your landscaping look?

Is the office easy to find?

How many other orthodontists did they pass to get to your office?

Is the office well marked?

Does the parking lot have sufficient space or does it appear old and need resurfacing?

How does your landscaping look?

Let’s go for a walk inside… Are your patients greeted 100% of the time? What are your patients hearing and seeing when they walk through your front doors? Is the office organized? Is your carpet fresh and clean? Are the chairs arranged friendly and inviting? Would you want to sit in them in a nice suit? Have you walked through your practice as a new patient?

Are your patients greeted 100% of the time?

What are your patients hearing and seeing when they walk through your front doors?

Is the office organized?

Is your carpet fresh and clean?

Are the chairs arranged friendly and inviting?

Would you want to sit in them in a nice suit?

Have you walked through your practice as a new patient?

Team Image

The Team Are they happy? Have they experienced orthodontic treatment? Are they an extension of you? Do they know the practice philosophy? Do they relay the practice philosophy? Does your team “measure up or measure out”

Are they happy?

Have they experienced orthodontic treatment?

Are they an extension of you?

Do they know the practice philosophy?

Do they relay the practice philosophy?

Does your team “measure up or measure out”

The Doctor Professional Friendly Genuine Approachable Quality clinician

Professional

Friendly

Genuine

Approachable

Quality clinician

Create an environment your patients WANT to be a part of… Ask yourself: Would I like working here? Do we have fun? Are we excellent at what we do? Do I say “thank you”? Do I “teach” my staff? Do I reward my staff? Have I established a clear vision?

Ask yourself:

Would I like working here?

Do we have fun?

Are we excellent at what we do?

Do I say “thank you”?

Do I “teach” my staff?

Do I reward my staff?

Have I established a clear vision?

The New Patient Experience Confirming their appointment Pleasantly surprise them when they arrive Walk WITH them Ask friendly questions Introduce them to everybody Walk them to the door

Confirming their appointment

Pleasantly surprise them when they arrive

Walk WITH them

Ask friendly questions

Introduce them to everybody

Walk them to the door

During the exam… Introduction Discuss their interests Ask questions Assure the patient that you want to be their orthodontist Talk about the “partnership” Keep it to short and sweet How to gracefully exit the room

Introduction

Discuss their interests

Ask questions

Assure the patient that you want to be their orthodontist

Talk about the “partnership”

Keep it to short and sweet

How to gracefully exit the room

The wrap up It all begins with the first call Generally every caller is serious about orthodontic treatment Hook them on the first call: genuine, professional, build rapport Perception in the community Remember the 3 words Build your brand and reputation Image is everything Outside, Inside, Team, Doctor The ultimate patient experience Little things you can do that set you apart

It all begins with the first call

Generally every caller is serious about orthodontic treatment

Hook them on the first call: genuine, professional, build rapport

Perception in the community

Remember the 3 words

Build your brand and reputation

Image is everything

Outside, Inside, Team, Doctor

The ultimate patient experience

Little things you can do that set you apart

Visit OrthoSynetics at www.orthosynetics.com Call at 1.888.622.7645

Visit OrthoSynetics at www.orthosynetics.com

Call at 1.888.622.7645

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