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Ortho Synetics Transformation

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Information about Ortho Synetics Transformation

Published on June 28, 2007

Author: orthosynetics

Source: slideshare.net

Description

OrthoSynetics™ is an orthodontic practice services firm that manages the business and marketing functions of orthodontics practices, including advertising, payroll processing, financial reporting, purchasing, technical support and patient financial services. The company currently serves about 350 Orthodontic Practice locations.
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TM

Chris Roussos CEO, OrthoSynetics™

OrthoSynetics™ Our Company Today Our New Brand Our Approach Our Progress Our Commitment

Our Company Today Backed by strong financial partner Solid core of Doctors Strong sector of the profession New leadership Purpose and direction

Backed by strong financial partner

Solid core of Doctors

Strong sector of the profession

New leadership

Purpose and direction

Our New Brand Symbolizes our dedication to the Orthodontic profession and the synergies that we leverage between patient, doctor, supplier and our organization. TM

Symbolizes our dedication to the Orthodontic profession and the synergies that we leverage between patient, doctor, supplier and our organization.

Our New Brand Initially explored 70+ potential names and engaged in a five stage screening process. Brand Themes Synergy- The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.  Kinetics-The branch of mechanics that deals with the actions of forces in producing or changing the motion of masses.

Initially explored 70+ potential names and engaged in a five stage screening process.

Brand Themes

Synergy- The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects. 

Kinetics-The branch of mechanics that deals with the actions of forces in producing or changing the motion of masses.

Our Approach Building a strong base for service excellence Blocking and tackling first . . . key to excellence in service execution No silver bullet . . . hard, smart work Ongoing communication essential

Building a strong base for service excellence

Blocking and tackling first . . . key to excellence in service execution

No silver bullet . . . hard, smart work

Ongoing communication essential

Our Progress We are in an “active listening & thinking” stage Transforming culture to one of fervent customer service Focused on improving: Communication Performance Infrastructure

We are in an “active listening & thinking” stage

Transforming culture to one of fervent customer service

Focused on improving:

Communication

Performance

Infrastructure

Our Commitment First priority . . . serving your needs everyday…it’s all about you Doing the right thing . . . in the right way Help your practices thrive and grow Create a sustainable, profitable business environment for all stakeholders

First priority . . . serving your needs everyday…it’s all about you

Doing the right thing . . . in the right way

Help your practices thrive and grow

Create a sustainable, profitable business environment for all stakeholders

OrthoSynetics™

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