Organic shop- The fastest growing e-commerce venture for organic products in India

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Information about Organic shop- The fastest growing e-commerce venture for organic...
Business & Mgmt

Published on March 6, 2014

Author: organicshop



Organic Shop is the largest online supermarket of organic products in India that offers the widest range of certified organic products by about 47 trusted organic brands. This presentation entails the company credentials and gives a brief description of the organization.

Title and Content Layout with List ▪ Introduction ▪ History ▪ Business Model ▪ Brand USPs ▪ Management ▪ Brand Philosophy ▪ Product catalogue ▪ Brand partners ▪ From the Horse’s Mouth

Introduction ▪ Organic Shop is a one-stop shop for the largest product range of over 6,000 100% organic certified products in India ▪ Organic Shop is a platform for brands in the organic industry to access the internet consumers of India, the world’s third largest Internet user base after China and the United States ▪ The brand offers a range of organic products, organic clothing, food, cosmetics and wellness products, textile products like yoga mats, towels & comforters, organic spices, green tea, grocery, organic cosmetics, herbal and health products to name a few. ▪ Being the largest private platform to discover all organic products from India, Organic Shop is an endeavor to support the unorganized retail of organic products in the country bringing together the consumers and suppliers on one platform. It is also an effort to bridge the gap between the farmers who produce products in small quantities and lack market exposure for their products and bring their products close to the consumers.

History ▪ Organic Shop was set up in 2011 with a view to consolidate and unify the otherwise scattered and highly unorganized organic market in India ▪ Organic shop started with textiles as its strongest and the most innovative offerings in the year. As the business witnessed extraordinary acceptance, Organic shop expanded to different product segments and categories to reach an astounding number of 5500 products in its catalogue in 2013. ▪ Organic Shop is the first organization where RAIN (Rajasthan Angel Investors Network) recognized the potential of the business and pumped in investments of Rs 30 Lakhs ($49,370) in 2013 and valued Organic Shop a Rs 1 crore company.

Business Model

Brand USPs

Management Manuj Terapanthi, Founder & CEO Mahavir Pratap Sharma, Director ▪ Manuj Terapanthi spearheads Organic Shop ▪ With Organic Shop, Mahavir Pratap Sharma towards achieving the aim of uncomplicated and transparent marketing of organic products worldwide. ▪ As the founder and CEO of Organic Shop, Manuj, besides steering the company up the growth ladder since its inception in 2011,brings enormous knowledge and vast expertise to the organization, along with enthusiasm and professional exposure in other sectors. ▪ A member of TiE Rajasthan, Manuj’s 20 years of professional career spans across sectors like IT, travels, marketing and investment. Manuj is the President of Jaipur INC which is a USA based organization offering organic products to the global marketplace. has been instrumental in the fundamental foundation along with Manuj Terapanthi, the CEO and founder of Organic Shop. ▪ After his schooling at St. Xavier's Jaipur, he went to the US and worked in the international trading market for six years. He has been in the manufacturing and exporting handmade carpets, furniture and Silver Jewelry under the name of Oscar Exports for the last 23 years. ▪ Mahavir has also headed in the past The Rajasthan Carpet Manufacturers and Exporters Association for successful two terms and also as the 1st Vice Chairman of the Carpet Export Promotion Council (CEPC)

Brand Philosophy Vision Mission ▪ To spread awareness of healthy ▪ To build organic shop as a living with organic products throughout the globe and build a trustworthy and sustainable marketplace bringing all the credible players in the industry and the consumers together at one reliable platform. trustworthy and transparent organization by offering genuine organic products for a healthy living across the globe.

Products For the home Organic Food Organic Textiles Organic Cosmetic Health & wellness

Catalogue of over 6,000 products and 47 brands

Organic Shop registers 20 orders everyday with an average ticket size of 8001000 (apart from the bulk orders) In 2014, the brand registered a 5 times growth in its revenue from 2013 which is incredibly promising

From the Horse’s Mouth During our initial interaction with Organic Players, we noticed two things. First, there were a lot of really good organic products, but they were limited in terms of reach and availability. Second, it was often difficult to understand why a product was organic. As are result, we started, which makes easy for customers/buyers to buy organic products from anywhere in India and developed Standard process in identifying certified organic products. Our single focus is to bring the very best organic and green products to consumers and the marketplace. We believe every product should be Eco and people friendly. While there is much to be done to achieve this goal, we are working hard to be an integral part of this important transformation. Our mission is to be the most trusted source for green products. We hope you agree and will support a better future.

Thank You

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