Orange Trial Factory

60 %
40 %
Information about Orange Trial Factory

Published on November 4, 2008

Author: sgantchev

Source: slideshare.net

Description

Orange Trial Factory presentation. For more details, please contact us directly

orange trial factory Stephane Gantchev Orange France, Value Added Multimedia Services Department October 2008

agenda about orange and FT group orange trial factory in a nutshell orange trial factory drivers innovation feed trial types success stories proposed partnership approach areas of interest contacts

about orange and FT group

orange trial factory in a nutshell

orange trial factory drivers

innovation feed

trial types

success stories

proposed partnership approach

areas of interest

contacts

Orange and France Telecom Group: one of the world’s leading telecom operators Orange commercial Brand of France Telecom Orange / France Telecom became a convergent operator in 2006 covering Internet & TV activity as well as mobile. The France Telecom service offerings are now present in 220 countries around the world, satisfying over 170 million customers The Orange mobile brand is present in 28 countries with 114 million customers – a growth of 66 million over the past 3 years. Last year Orange was a leader of IPTV with the highest number of active IPTV subscribers worldwide.

Orange commercial Brand of France Telecom

Orange / France Telecom became a convergent operator in 2006 covering Internet & TV activity as well as mobile.

The France Telecom service offerings are now present in 220 countries around the world, satisfying over 170 million customers

The Orange mobile brand is present in 28 countries with 114 million customers – a growth of 66 million over the past 3 years.

Last year Orange was a leader of IPTV with the highest number of active IPTV subscribers worldwide.

Orange France Where is Orange France mobile ? Largest mobile operator within the Orange / FT Group More than 40% of all Orange mobile users in Europe Largest mobile operator in France in a highly competitive market Exclusive distributor of iPhone in France Innovation and time to market are key factors for maintaining our leading position => Orange France has a dedicated innovation program : the orange trial factory

Where is Orange France mobile ?

Largest mobile operator within the Orange / FT Group

More than 40% of all Orange mobile users in Europe

Largest mobile operator in France in a highly competitive market

Exclusive distributor of iPhone in France

Innovation and time to market are key factors for maintaining our leading position

=> Orange France has a dedicated innovation program : the orange trial factory

orange trial factory The orange trial factory is dedicated to innovation on value added services Strongly linked to the business stakes it aims to reduce the time to market

The orange trial factory is dedicated to innovation on value added services

Strongly linked to the business stakes it aims to reduce the time to market

the orange trial factory in a nutshell Objective : up to 20 trials per year We investigate innovative solutions and propose the most promising to Orange France business teams We operate on a fast track scheme, in close collaboration with business sponsors Orange trial factory relies on a dedicated in-house server platform and an IT partner Support to all relevant parties is provided from early stages to the trial debriefs Activity is coordinated with all interested entities within the group

We investigate innovative solutions and propose the most promising to Orange France business teams

We operate on a fast track scheme, in close collaboration with business sponsors

Orange trial factory relies on a dedicated in-house server platform and an IT partner

Support to all relevant parties is provided from early stages to the trial debriefs

Activity is coordinated with all interested entities within the group

the orange trial factory drivers Innovation Focus Fast Track scheme Business support Agile development method Components re-use on the in-house server platform Trial management intranet development Integration and IT Group relations

Agile development method

Components re-use on the in-house server platform

Trial management intranet development

the orange trial factory drivers Innovation Focus Fast Track scheme Business support Agile development method Components re-use on the in-house server platform Trial management intranet development Integration and IT Group relations orange trial factory Hunting for innovative solutions (congresses, events) Relational network development (VCs, partners) Using OTF IT partner’s worldwide experts network Innovation Focus Fast Track scheme Dedicated development process Time boxing & reduced costs 10 weeks build, 12 weeks trial Business support Monthly innovation steering committee Business sponsor on each trial Post trial follow-up Integration and IT Agile development method Components re-use on the in-house server platform Trial management intranet development Knowledge sharing with group entities Orange Partner stakeholder Thematic days invitations to relevant group actors

Agile development method

Components re-use on the in-house server platform

Trial management intranet development

Hunting for innovative solutions (congresses, events)

Relational network development (VCs, partners)

Using OTF IT partner’s worldwide experts network

Dedicated development process

Time boxing & reduced costs

10 weeks build, 12 weeks trial

Monthly innovation steering committee

Business sponsor on each trial

Post trial follow-up

Agile development method

Components re-use on the in-house server platform

Trial management intranet development

Knowledge sharing with group entities

Orange Partner stakeholder

Thematic days invitations to relevant group actors

innovation feed

nightmares for startups and small companies When approaching and working with a big organization like tier one operator startups/small companies often say: Where should we go, who should I talk to, who is the right person that can be interested by my solution ? People never come back to me with feedback ! Operators are so slow ! Operators asks us to make a trial, then we start another trial … (“The perpetual trial”) …

When approaching and working with a big organization like tier one operator startups/small companies often say:

Where should we go, who should I talk to, who is the right person that can be interested by my solution ?

People never come back to me with feedback !

Operators are so slow !

Operators asks us to make a trial, then we start another trial … (“The perpetual trial”)



orange trial factory can help them orange trial factory helps the companies with new innovative value added services products: By providing a “Entry gate” to Orange By giving a rapid and honest response/feedback to the company By identifying the relevant marketing sponsors within Orange France and pushing to them the innovative product/service; or acting as a “information hub” if the innovative solution is out our the VAS scope By organizing and running with short TTM the trial if the marketing sponsor is interested by the product/service; trial “success criteria” and next steps are clearly defined in a “Trial Agreement” document => orange trial factory offers a fair chance for all companies with smart innovative VAS products

orange trial factory helps the companies with new innovative value added services products:

By providing a “Entry gate” to Orange

By giving a rapid and honest response/feedback to the company

By identifying the relevant marketing sponsors within Orange France and pushing to them the innovative product/service; or acting as a “information hub” if the innovative solution is out our the VAS scope

By organizing and running with short TTM the trial if the marketing sponsor is interested by the product/service; trial “success criteria” and next steps are clearly defined in a “Trial Agreement” document

=> orange trial factory offers a fair chance for all companies with smart innovative VAS products

benefits of cooperation between OTF and Venture Capitals Orange constantly looks for innovative value added services that can provide value and differentiation => The key for Orange is to identify these companies as early as possible: all those startups usually first knock on the VC’s door Orange trial factory proposes to VC firms a win-win partnership Orange can provide to VCs valuable market feedback from a Tier 1 carrier on each portfolio or dealflow company, it’s product, technology, maturity, the professionalism of the team etc. feedback on a given company during due diligence process (VC may decide not to invest in a company that carriers don’t find particularly interesting) possibility for co-investment in the company with Innovacom VC Orange trial factory also pushes to the VCs companies that are looking for investment

Orange constantly looks for innovative value added services that can provide value and differentiation

=> The key for Orange is to identify these companies as early as possible: all those startups usually first knock on the VC’s door

Orange trial factory proposes to VC firms a win-win partnership

Orange can provide to VCs

valuable market feedback from a Tier 1 carrier on each portfolio or dealflow company, it’s product, technology, maturity, the professionalism of the team etc.

feedback on a given company during due diligence process (VC may decide not to invest in a company that carriers don’t find particularly interesting)

possibility for co-investment in the company with Innovacom VC

Orange trial factory also pushes to the VCs companies that are looking for investment

suggested partnership approach OTF<->VC Orange trial factory lists the areas of interest for new innovative Value Added Services (mobile and convergent) The VC proposes portfolio companies and candidate portfolio (dealflow) companies that may interest Orange Short listed companies/products with high potential in Orange France go through the orange trial factory process that includes Identification of business sponsor in the marketing departments Establishment of trial scope and clear success criteria Technical (internal) trial followed potentially by a Business trial Trial conclusion and go / no-go decision for commercial deployment Meeting or conf call on a regular basis (1-2 times per quarter) for update and review of new identified companies, discussion of specific topics, trends etc.

Orange trial factory lists the areas of interest for new innovative Value Added Services (mobile and convergent)

The VC proposes portfolio companies and candidate portfolio (dealflow) companies that may interest Orange

Short listed companies/products with high potential in Orange France go through the orange trial factory process that includes

Identification of business sponsor in the marketing departments

Establishment of trial scope and clear success criteria

Technical (internal) trial followed potentially by a Business trial

Trial conclusion and go / no-go decision for commercial deployment

Meeting or conf call on a regular basis (1-2 times per quarter) for update and review of new identified companies, discussion of specific topics, trends etc.

trial types Assess the solution maturity Analyse integration impacts on IT and network Give the marketing teams a detailed vision of the solution Pre-requisite for a business trial Gathers 50 to 150 FT employees that test the service Average 2 months length Technical Trial Increased involvement of business sponsors for the product definition Panel selection, success factors definition Trial analysis and go/nogo instruction for commercial launch Solution can be hosted by the IT partner with an SLA Hundreds/thousands users, FT employees and real Orange France customers Average 3 months length Business Trial

Assess the solution maturity

Analyse integration impacts on IT and network

Give the marketing teams a detailed vision of the solution

Pre-requisite for a business trial

Gathers 50 to 150 FT employees that test the service

Average 2 months length

Increased involvement of business sponsors for the product definition

Panel selection, success factors definition

Trial analysis and go/nogo instruction for commercial launch

Solution can be hosted by the IT partner with an SLA

Hundreds/thousands users, FT employees and real Orange France customers

Average 3 months length

our path Created in the beginning of 2007 in Orange France CTO Office (attached to VP Value Added Multimedia Services) Constantly growing: started with a team of 3 – now 8 persons (fully or partially dedicated to orange trial factory) 6 trials completed in 2007 => 3 solutions are in process to be commercially launched; 2 services are targeted to be live in beginning of Q4 2008 In 2008: 7 completed or ongoing trials (2 in collaboration with other teams) => 5 solutions are in different stages of commercialization: launch, soft-launch or opportunity study, 2 services are targeted to be live in Q4 2008 Currently there are 4 new trials in preparation (to be launched in the beginning of Q4). A few more topics are under trial opportunity study phase 1 company redirected to the IMS team and preparing a trial. 5 companies are participating in various Orange France/France Telecom RFI/RFQs following recommendations from Orange Trial Factory 500+ companies reviewed and referenced in a database

Created in the beginning of 2007 in Orange France CTO Office (attached to VP Value Added Multimedia Services)

Constantly growing: started with a team of 3 – now 8 persons (fully or partially dedicated to orange trial factory)

6 trials completed in 2007 => 3 solutions are in process to be commercially launched; 2 services are targeted to be live in beginning of Q4 2008

In 2008: 7 completed or ongoing trials (2 in collaboration with other teams) => 5 solutions are in different stages of commercialization: launch, soft-launch or opportunity study, 2 services are targeted to be live in Q4 2008

Currently there are 4 new trials in preparation (to be launched in the beginning of Q4). A few more topics are under trial opportunity study phase

1 company redirected to the IMS team and preparing a trial. 5 companies are participating in various Orange France/France Telecom RFI/RFQs following recommendations from Orange Trial Factory

500+ companies reviewed and referenced in a database

success stories – OTF trials going now on production MTicker “ Ticker” embedded application on the mobile device’s home screen Used to display RSS feeds, operator’s VAS services promotion and advertisement Technical trial, involving 80+ OFR employees and VIPs Very positive feedback by the trial users – go for production decision taken following the trial V-Mark Viral MMS campaigns (with fun to share content) with detailed forward tracking statistics V-Mark component integrated in OFR production MMSC environment Business trial, involving 200 000 Orange France customers Very positive feedback by several marketing entities, go for production decision following the trial

MTicker

“ Ticker” embedded application on the mobile device’s home screen

Used to display RSS feeds, operator’s VAS services promotion and advertisement

Technical trial, involving 80+ OFR employees and VIPs

Very positive feedback by the trial users – go for production decision taken following the trial

V-Mark

Viral MMS campaigns (with fun to share content) with detailed forward tracking statistics

V-Mark component integrated in OFR production MMSC environment

Business trial, involving 200 000 Orange France customers

Very positive feedback by several marketing entities, go for production decision following the trial

success stories – OTF trials going now on production Fontip text messages Send messages (SMS) using personalized fonts and icons Enable possibility to use own handwriting Great TTM: 2,5 months between the “go for trial” and the trial launch Zlango pic-talk New way of p2p communication – ZMS – zlango message New language, based on icons Community web site Embedded (java) application, SMS as message transport

Fontip text messages

Send messages (SMS) using personalized fonts and icons

Enable possibility to use own handwriting

Great TTM: 2,5 months between the “go for trial” and the trial launch

Zlango pic-talk

New way of p2p communication – ZMS – zlango message

New language, based on icons

Community web site

Embedded (java) application, SMS as message transport

success stories - still ongoing on www.orange.fr portal Ad funded games Offer free games on the operator’s portal Games include advertising using the wrapper technology Ad can be either picture or animation. Any action can be linked to the ad : call/go to URL/send SMS… Soma Launcher: mini ad server component sitting on the device, synchronised with a backend ad server Trial includes games from editors like Digital Chocolate

Ad funded games

Offer free games on the operator’s portal

Games include advertising using the wrapper technology

Ad can be either picture or animation.

Any action can be linked to the ad : call/go to URL/send SMS…

Soma Launcher: mini ad server component sitting on the device, synchronised with a backend ad server

Trial includes games from editors like Digital Chocolate

areas of interest Innovative products in the domain of Value Added Multimedia Services, Mobile and Internet enabled Community services (Chat, Blog, IM, Content Sharing, Teenager services, Community aggregators, Social network applications …) Embedded Applications (home screen, idle screen, on device portal, widgets, tickers, …); Rich Media Applications Download services (ringtones, wallpapers, games, podcasts, catalogues…) Messaging services (SMS, MMS, Email,…) Data synchronization, backup, storage services, over the air, cable TV/Video & Music on mobile (Streaming, VOD,…) Mobile Advertising Location based services Mobile payments, mobile commerce, contactless, mobile tags Services integrated on the Wap Gateway (ICAP or proxy chain mode), parental control, antivirus, … Portals, browsing, off-portal browsing, transcoding, browsing clients Voice services (Voicemail, VVM, IVR, Visio services, CRBT, IN, …) Wifi on mobile Business services This list is not covering every potential OFT trial candidate, its only provided as general guideline

Innovative products in the domain of Value Added Multimedia Services, Mobile and Internet enabled

Community services (Chat, Blog, IM, Content Sharing, Teenager services, Community aggregators, Social network applications …)

Embedded Applications (home screen, idle screen, on device portal, widgets, tickers, …); Rich Media Applications

Download services (ringtones, wallpapers, games, podcasts, catalogues…)

Messaging services (SMS, MMS, Email,…)

Data synchronization, backup, storage services, over the air, cable

TV/Video & Music on mobile (Streaming, VOD,…)

Mobile Advertising

Location based services

Mobile payments, mobile commerce, contactless, mobile tags

Services integrated on the Wap Gateway (ICAP or proxy chain mode), parental control, antivirus, …

Portals, browsing, off-portal browsing, transcoding, browsing clients

Voice services (Voicemail, VVM, IVR, Visio services, CRBT, IN, …)

Wifi on mobile

Business services

This list is not covering every potential OFT trial candidate, its only provided as general guideline

thank you  Visit us at www.orangetrialfactory.com

Add a comment

Related presentations

Related pages

Beta 125 EVO Trial Factory Trail 2013 in Bayern ...

Mit Italienischem Brief ! Ohne TÜV Teile ! links grün rechts orange Factory Design !Verkaufe ich...,Beta 125 EVO Trial Factory Trail 2013 in Bayern ...
Read more

Jopa MX/BMX-Jersey 2016 Factory Schwarz/Orange

Trial . Bekleidung . Helme; Stiefel; Mofa; Öle, Pflegemittel . Öle . ... Jopa MX/BMX-Jersey 2016 Factory Schwarz/Orange: Produktlinie: 2016: Material ...
Read more

Trial Factory Mutter für Reifenhalter 1 Stück orange

Ersatzteile A-Z Zubehör A-Z Öle / Pflege Bekleidung SRP Trial Center Trial Ersatzteile / Zubehör A-Z Trial Factory Parts Trial Öle und Schmierstoffe
Read more

Orange Partner

Orange Partner is the hub where developers, partners and start-ups discover what Orange has to offer and the exciting things we're doing.
Read more

ConStands Hydraulik Hebebühne Moto Cross Lift XL Orange ...

ConStands Hydraulik Hebebühne Moto Cross Lift XL Orange Motorradständer Trial in Auto & Motorrad: Teile, Motorradzubehör, Ständer & Heber | eBay
Read more

Orange Mountain Bikes

Orange Mountain Bikes - the complete range of Performance Mountain Bikes. Including the Alpine 160, Five, Segment and Clockwork.
Read more

Pay Monthly Phones | EE

Orange email; Price plans & add-ons. Pay monthly plans; Pay as you go packs & add-ons; Calling or going abroad; Apple Music; BT Sport app; Phones & devices.
Read more

orange.com : site institutionnel d'Orange

Sponsoring 100.000 spectateurs pour l’édition 2016 d’Orange Kino Letnie 100.000 spectateurs pour l’édition 2016 d’Orange Kino Letnie
Read more

Straßenkit beta evo 300 2T factory StVZO Lichtanlage Trial ...

Angeboten wird hier das auf den Bildern zu sehende Straßenkit für Beta 2T...,Straßenkit beta evo 300 2T factory StVZO Lichtanlage Trial in Bayern ...
Read more

Beta Motorcycles

Trial; Enduro; Alp; Street; EVO MY 2017 Die kontinuierliche Evolution World Enduro Championship 2016 - Italy PROTAGONISTS AT THE GP OF ITALY; World Enduro ...
Read more