Oracle Business Intelligence SEO

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Published on July 22, 2009

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Oracle BI Standard Edition One The Right BI Foundation for the Emerging Enterprise

Program Agenda The Business Intelligence Opportunity Oracle Business Intelligence SE 1 BI Server BI Publisher Interactive Dashboards Answers Packaging Pricing Call to Action Copyright © 2007, Oracle and / or its affiliates. All rights reserved. <Insert Picture Here>

The Business Intelligence Opportunity

Oracle Business Intelligence SE 1

BI Server

BI Publisher

Interactive Dashboards

Answers

Packaging

Pricing

Call to Action

Business Intelligence is the #1 Priority Copyright © 2007, Oracle and / or its affiliates. All rights reserved. “… the most important technology in 2007 is business intelligence” Source: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007

’ 08 BI Spending: Largest Growth in SMB Copyright © 2007, Oracle and / or its affiliates. All rights reserved. Expected Spending on Business Intelligence and Information Infrastructure Software by Company Size, 2008 Source: Gartner (August 2007) Number of Employees

Reality of Small / Medium Businesses Copyright © 2007, Oracle and / or its affiliates. All rights reserved. Packaged solution Easy to use Capable of producing all types of reports Easy to install and configure SMB-level pricing What is Needed SMBs need all types of reporting too Silos of data and “spreadsheet hell” Deja vu: “The Fact Gap” Software is too expensive and complicated for SMBs Business Pains

Packaged solution

Easy to use

Capable of producing all types of reports

Easy to install and configure

SMB-level pricing

SMBs need all types of reporting too

Silos of data and “spreadsheet hell”

Deja vu: “The Fact Gap”

Software is too expensive and complicated for SMBs

SMB BI Pains Practical consequence of an evolving IT infrastructure “ Have data, but lack insight” : Lots of data in operational systems, but lack insight into market, customer, and product trends that could help run the business more effectively. No “big picture”: Silos of data exist in finance, sales, manufacturing etc, but lack a complete and consistent view of all information to assess overall business performance as well as cause and effect relationships. “ Manual BI processing….:” Reliance on data export to Excel, where it’s manipulated, cut / paste into reports for presentation to management; process repeated for updates. Time consuming, costly, error prone, subject to individual interpretation, inflexible, and limited to periodic intervals. Information is not timely, consistent, or reliable. “ After-the-fact” insight: Information reaches decision-makers when it’s too late to make a change. Unable to spot emerging opportunities and risks in time to take advantage.

“ Have data, but lack insight” : Lots of data in operational systems, but lack insight into market, customer, and product trends that could help run the business more effectively.

No “big picture”: Silos of data exist in finance, sales, manufacturing etc, but lack a complete and consistent view of all information to assess overall business performance as well as cause and effect relationships.

“ Manual BI processing….:” Reliance on data export to Excel, where it’s manipulated, cut / paste into reports for presentation to management; process repeated for updates.

Time consuming, costly, error prone, subject to individual interpretation, inflexible, and limited to periodic intervals.

Information is not timely, consistent, or reliable.

“ After-the-fact” insight: Information reaches decision-makers when it’s too late to make a change. Unable to spot emerging opportunities and risks in time to take advantage.

Proven, Leading Components Leader in BI, ETL, and Data Warehousing Copyright © 2007, Oracle and / or its affiliates. All rights reserved. Magic Quadrant Disclaimer: The Magic Quadrant is copyrighted by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the &quot;Leaders&quot; quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. BI Platforms Magic Quadrant, Q1 07 Enterprise ETL Forrester Wave, Q2 07 Data Warehousing Magic Quadrant, Q2 06

Oracle BI Standard Edition One The Right BI Foundation for the Emerging Enterprise Complete BI system in a box Based on Proven, Leading Components Attractively Priced for Smaller Deployments Ready to Grow with Your Business Flexible deployment options Seamless upgrade to enterprise versions Copyright © 2007, Oracle and / or its affiliates. All rights reserved.

Complete BI system in a box

Based on Proven, Leading Components

Attractively Priced for Smaller Deployments

Ready to Grow with Your Business

Flexible deployment options

Seamless upgrade to enterprise versions

Oracle BI Standard Edition One A Complete BI System Copyright © 2007, Oracle and / or its affiliates. All rights reserved. Range of BI Information Delivery Tools Unified BI Metadata and Shared Services ETL and Data Mart for Data Consolidation Oracle BI Server Simplified business view and unified BI metadata Calculation and integration engine Optimized data access Oracle BI Interactive Dashboards Oracle BI Answers (Ad Hoc Analysis) Oracle BI Publisher (Reporting / Publishing) Oracle Database Oracle Warehouse Builder (ETL) Data Sources Main Database Excel Files Data Sources Other Systems

Oracle BI Server

Simplified business view and unified BI metadata

Calculation and integration engine

Optimized data access

Oracle BI Server Simplified, Powerful, Intelligence Across Sources Simplified business model view Advanced calculation & integration engine Intelligent request generation and optimized, distributed data access Mission critical scalability and performance Foundation for all OBIEE presentation services Open SQL Interface Oracle BI EE Presentation Services Other 3 rd Party Tools Oracle BI Server Native RDBMS Oracle SQL Server DB2 Teradata ODBC Multi-dimensional XMLA Oracle OLAP Option MS Analysis Services SAP BW Other XML, Excel Text Simplified Business View Unified Metadata Intelligent Caching Advanced calculations Aggregate navigation & creation Federated query and integration Optimized SQL / function shipping

Simplified business model view

Advanced calculation & integration engine

Intelligent request generation and optimized, distributed data access

Mission critical scalability and performance

Foundation for all OBIEE presentation services

Oracle BI Server

Native RDBMS

Oracle

SQL Server

DB2

Teradata

ODBC

Multi-dimensional

XMLA

Oracle OLAP Option

MS Analysis Services

SAP BW

Other

XML,

Excel

Text

Simplified Business View

Unified Metadata

Intelligent Caching

Advanced calculations

Aggregate navigation & creation

Federated query and integration

Optimized SQL / function shipping

Information Delivery Capabilities Reporting, Dashboards, and Ad Hoc Analysis True “pixel-perfect” reporting and publishing Report layout using familiar tools (e.g. Word, Adobe) Single product for all document needs – invoices, checks, financial statements, government forms, etc. Oracle BI Publisher Live, intuitive, personalized dashboards Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics Simple yet powerful intelligence for anyone Oracle Interactive Dashboards Oracle Answers Powerful ad-hoc analysis via 100% Web UI Create & modify charts, pivots and dashboards True business user self sufficiency via intuitive, simplified business model

True “pixel-perfect” reporting and publishing

Report layout using familiar tools (e.g. Word, Adobe)

Single product for all document needs – invoices, checks, financial statements, government forms, etc.

Live, intuitive, personalized dashboards

Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics

Simple yet powerful intelligence for anyone

Powerful ad-hoc analysis via 100% Web UI

Create & modify charts, pivots and dashboards

True business user self sufficiency via intuitive, simplified business model

BI Publisher High-Fidelity Reporting One Solution for All Document Needs Employee Forms Order Forms Invoices Operational Reports Correspondence Financial Statements Checks Purchase Orders Labels / Bar Codes Collateral Government Forms

Employee Forms

Order Forms

Invoices

Operational Reports

Correspondence

Financial Statements

Checks

Purchase Orders

Labels / Bar Codes

Collateral

Government Forms

Oracle Interactive Dashboards The Most Usable Intelligence Interface Fully interactive, with unrivaled ease of use characteristics Personalised to the most detailed level “ Traditional BI” historical Key Performance Indicators etc, plus live, real-time data access Personalized, actionable intelligence for the broadest audiences Live Real-time Fully Interactive

Fully interactive, with unrivaled ease of use characteristics

Personalised to the most detailed level

“ Traditional BI” historical Key Performance Indicators etc, plus live, real-time data access

Live

Real-time

Fully Interactive

Oracle Answers Self-service Insight Tool Full ad hoc analysis, pivot tables, and report creation Drag and drop report and dashboard authoring Users shielded from complexity and structure of underlying data structures Ensures highest ease of use Lowering the workload on IT support Easily save reports back into Intelligence Dashboards Providing true self-service access to information - users can get real-time answers to business questions Ad Hoc Analysis

Full ad hoc analysis, pivot tables, and report creation

Drag and drop report and dashboard authoring

Users shielded from complexity and structure of underlying data structures

Ensures highest ease of use

Lowering the workload on IT support

Easily save reports back into Intelligence Dashboards

Oracle BI Standard Edition One Pricing Enterprise-Quality BI for an SMB Price BI Server Answers (Ad Hoc) Dashboards BI Publisher Database SE One Oracle Warehouse Builder $1,200 per user Max 50 users and 2 CPUs Use of BI Server restricted to included Oracle database + one other database + unlimited flat files Note: Pricing as of July 17, 2008. Refer to Oracle Price List for current Oracle pricing. Oracle BI Standard Edition One SE1

BI Server

Answers (Ad Hoc)

Dashboards

BI Publisher

Database SE One

Oracle Warehouse Builder

$1,200 per user

Max 50 users and 2 CPUs

Use of BI Server restricted to included Oracle database + one other database + unlimited flat files

Call to Action Watch remaining Oracle 1-Click product overviews Understand core value propositions Understand key features & functions Understand pricing & packaging Talk to your VAD about Oracle’s Remarketer Program For more information: http://www.oracle.com/goto/remarketer http://partner.oracle.com

Watch remaining Oracle 1-Click product overviews

Understand core value propositions

Understand key features & functions

Understand pricing & packaging

Talk to your VAD about Oracle’s Remarketer Program

For more information:

http://www.oracle.com/goto/remarketer

http://partner.oracle.com

Oracle Copyright © 2007, Oracle and / or its affiliates. All rights reserved.

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