oracle apps crm online training in banglore

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Information about oracle apps crm online training in banglore
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Published on March 14, 2014

Author: magnifics

Source: authorstream.com

Oracle apps crm online training in banglore: Oracle apps crm online training in banglore Online | classroom| Corporate Training | certifications | placements| support CONTACT US: MAGNIFIC TRAINING INDIA +91-9052666559 USA : +1-678-693-3475 info@magnifictraining.com www.magnifictraining.com Agenda: Agenda Overview of Presentation Opening Premise The 4Cs Socialized CRM On Demand Where can I get it? a Strategy Implementation Sales Teams Marketing Teams Sharing, Mashup, Metrics Old Model, New Model Practical Suggestions Some Examples Myth or Reality? Overview: Overview The objective of this presentation is to address in very high-level terms some of the principles, challenges and applications of Social CRM in a CRM On Demand deployment. The high-level agenda is : Where does Social CRM fit in to the CRM On Demand Big Picture? Why is it important to CRM business? What Strategy might a company need? What Tools might a company need? CRM : An Opening Premise: CRM : An Opening Premise Traditional Customer Relationship Management Twenty years ago, businesses knew every client, every contact, their wives, children and pets. Then we spent the next twenty years trying to dehumanize the relationship Reduced physical sales interaction in showrooms and shops increased virtual showrooms like the Internet Distanced support systems from the customer Created self service systems to eliminate interaction This is an extreme example, but it is true to some extent in most industries and companies CRM : An Opening Premise (suite): CRM : An Opening Premise (suite) Businesses then woke up and realized they needed to analyze, slice and dice all the interactions they had so carefully virtualized and computerized: Customer Trend Analysis Performance Analysis Sales Analysis But at some point, the customer was going to want to talk to a human – so they jumped on Community Boards, Blogs, and now Social Networking The 4 Cs: The 4 Cs Social CRM (re)humanizes relationships with customers Using the power of the Web 2.0 collaborative tools and the 4 Cs Collaboration Creativity Conversation Community creation Socialized CRM On Demand : Where can I get it?: Socialized CRM On Demand : Where can I get it? Online Forums and Communities Were the original place where people could go to moan, praise or otherwise judge products and services YouTube Started out as a place to watch America’s Funniest Videos, now recognized as a vehicle for consumer concern (try searching for a Supermarket chain) and a place for companies to position themselves in a more freeform environment Savvy CRM users position videos in Channels Twitter The most obvious channel for near real-time communications with peer groups Positive Media Buzz Geographic and time-bound searches available Socialized CRM On Demand : Where can I get it?: Socialized CRM On Demand : Where can I get it? Facebook 250,000 businesses have a presence on Facebook Digg / StumbleUpon Viral Web Page linking Slideshare PDF /PPT and other documents] Groups, Links and Favorites Integration with LinkedIn, Facebook, Twitter DocStoc Sharing PDFs and embedding content Groups, Links and Favorites Blogs (blogspot, wordpress etc) Socializing CRM On Demand as a Strategy: Socializing CRM On Demand as a Strategy Part One - Internal Strategy for CRM On Demand Users Open the Door in phases and certain groups Opening your OCOD to new sources of information Adding Fields for common Social Networking site in the Contact form Feeding the CRM On Demand System Sales :Targeted feeds from online information sources Marketing : Effective Monitoring of Feedback and customer Buzz General : Monitoring and Assessing feedback, converting it to actionable information Socializing CRM On Demand as a Strategy: Socializing CRM On Demand as a Strategy Part Two - External Strategy for your Customers Engage dialogue Organize and Classify your Online Presence Videos, Blogs, Forums Encourage and monitor the 4Cs New Segmentation and new Criteria for Lead Generation Various Approaches Short Term Twitter dialogue and monitoring during Trade Show or Product Launch for example Medium Term Establishing Document Library in Slideshare or DocStoc Long Term and Ongoing Facebook presence Socialized CRM On Demand : Where are the Customers: Socialized CRM On Demand : Where are the Customers Where are my customers and what are they talking about? are you committed to authentically join the conversation with the customer? Know how to look and how to interpret conversations Your Customers are smart, and see through you exploiting a new tactic for the sake of gaining market share. Customers want dialogue, not a one way street Do you go online as a brand, as a team, as multiple employees, and what is your strategy? Socialized CRM On Demand : Where are the Customers: Socialized CRM On Demand : Where are the Customers Implementation Methods to expose the networks back into CRM On Demand include RSS Feeds Twitter Feed (either live or in filtered feed) Introducing Social News or Shared Documents into the Homepage Channelled Audio and Video to Homepage from YouTube Web Site Forms should contain relevant fields for Networking IDs Em bedding Facebook and other Social Widgets Socializing CRM On Demand : Sales Teams: Socializing CRM On Demand : Sales Teams Levers Based on Data from the “Where” Exercise Provide LinkedIn Information Provide DocStoc / Slideshare Access to private or public documents Feeds from Competitors Challenges For best practice, requires that Sales personnel share information with each other. You may have to adjust Your Sales Stages and your Workflow Socializing CRM On Demand : Marketing: Socializing CRM On Demand : Marketing Levers Often drive the “Where” Exercises Targets of Campaign Visitor to Trade Show Facebook Groups, Pages to gauge Youtube Channel release of new corporate video, Google Analytics for results Challenges May reveal weakness in your marketing lists and databases Requires filtering for volume and pertinence Social CRM On Demand : Sharing: Social CRM On Demand : Sharing Provide the Basics Make Bookmarking and Tagging easy Encourage users to learn how to use the Favorites & Sticky Notes in CRM On Demand Reward people who link or contact you on your Web site Maintain a list in CRM On Demand of all Web Site Contacts and link them to LinkedIn profiles Reward the regions who generate the most links and the community members who contribute the most Mashup Let CRM On Demand users see their data in new ways Let them search and find unstructured content and link it to CRM On Demand data Let them share this with others (within reason) Social CRM On Demand : Mashup: Social CRM On Demand : Mashup Mashup Use internal and external data to create new ways of understanding customer or prospect behavior Map Prospects, Projects or Service Requests by Type or Channel to LinkedIn Groups, Google Maps, other data Twitter followers imported and campaigned in OCOD then segmented / assessed Find / map Channel Partners and focus on recruitment areas DocStoc or similar for project documents Public or Private Collections CRM On Demand and “visual” mapping tool - For example Mindmap Pro Socializing CRM On Demand : Metrics: Socializing CRM On Demand : Metrics Like everything else in CRM, data without measurement or objectives is just, well, data Lead Conversion Sales Cycle Time to Close Hits / Leads from Web Sites / Blogs / other Sources Feedback Loop Calculating ROI is tough Marketing Segmentation can take advantage of the new data and criteria More advanced data analysis may be required beyond segmentation Analysis of behavior over time One More Time!: One More Time! Collaboration Use the Favorites and Messaging Features in CRM On Demand Embed enabling tools and identifiers (Twitter, Facebook , Slideshare) in Signatures, Web Applets Set up Slideshare Private Groups to collaborate on collateral and other « internet » information sources Set up Web Forms with adapted field on your Web Site Creativity Challenge users to create content Conversation Blog your OCOD users or your customer and keep the channel open Communication Talk to your Web Form respondants! Reward collaborative behaviour internally and externally Link to Blog / Youtube Channel / Twitter Feed in OCOD Homepage Now for Some Simple Examples: Now for Some Simple Examples CRM On Demand Home Page With DocStoc Visual Document Library & Twitter Feed Targeting Mashup DocStoc Applet: DocStoc Applet DocStoc Applet Uses Display DocStoc Documents in graphical format to users of CRM On Demand Provide One-Click Access to embedded documents or Download by Sales Users and email to Customers in the conversation Can be interest-based (filtered) Where are people talking?: Where are people talking? Where are conversations happening? Expect to poll and query Twitter, Facebook and other online communities Are you monitoring competitor conversations too? Why not? Manual Queries or automated services Twitter Applet: Twitter Applet Twitter Applet Uses Short Term Monitoring of event in an specific town or locality Longer Term Brand and Buzz Monitoring Contact Detection and Interested Party / Influencer detection Follow Tweeters directly from Applet Save as Service Requests or Notes or Leads in CRM On Demand Create Forum Discussions based on Content or Questions Where are people talking? Where are my customers?: Where are people talking? Where are my customers? Feed Management inside CRM On Demand: Feed Management inside CRM On Demand RSS Lead Generator with Filtering of RSS data and creation of CRM Leads Leverage Facebook RSS Feed and others to provide one stop shop Network Integration: Network Integration Examples of platforms like Ning allows creation of Social Networks and supplies user and management tools Apps can connect to CMS or other sources to integrate them into your Social Network Facebook API and Social Widgets allow a degree of exposure to the Social Network for relatively small effort Enables you to follow what the conversations are about Expect the unexpected Mashup the Conversation Data: Mashup the Conversation Data CRM On Demand Mashup – Targeting Geographically by Date, Status etc Explanation: Explanation Mashup (Opportunities, Tweets etc) with Google Maps Create Visual Segments for Campaigns Analyze Target Areas Identify hotspots and Competitor activity Target ineffective sales efforts or gaps in coverage Myth or Reality: Myth or Reality A Socialized CRM On Demand , does it exist today? Does it exist in your implementation? Possible? Feasible? Desirable? Cost Effective? Why it probably doesn’t exist today: Why it probably doesn’t exist today The weakness of the solutions illustrated The methodology of selling and servicing embedded in the CRM is still rooted in the old world CRM processes are based on old models Any extension to any existing CRM system will largely be a cosmetic one Making noises or making gestures in the right direction Most of the solutions proposed are data mart exploitation Simple data upload and presentation No analysis or call to action based on the information No proactive element for the user or the community We are playing an old game Quick, on XXX (insert social network name)..they’re talking about us! XXX Is the new Youtube – stick our corporate videos up there! We are not listening, we are still trying to dictate Socialized CRM On Demand: Socialized CRM On Demand With CRM On Demand How do you find conversations? How do you nurture and maintain conversations? Is it possible to collaborate with externals? Can you make a community based around CRM On Demand? CRM On Demand is a CRM tool Social CRM is not a Tool Socialized CRM On Demand 2: Socialized CRM On Demand 2 An opportunity exists for integration partners to deliver a (relatively) painless way of implementing parts of the Social CRM process set inside an existing CRM solution Conclusion: Conclusion Fly with what you have, but realize that it will never allow you to completely implement a Social CRM process set Question & Answers: Question & Answers Should you require any further information please do not hesitate to contact us: Should you require any further information please do not hesitate to contact us http://www.oraclecourseonline.com -oracle crm online training contact us: info@magnifictraining.com or +919052666559 By Real Time Experts from Hyderabad, Bangalore ,India,USA,Canada,UK, Australia,South Africa.

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